Mobile phone industry faces intense competition, before paragraph brand of the nut below time byte banner announces to suspend mobile phone research and development, LG also exited smartphone market nowadays.
On April 5 message, LG electron announces, LG company will exit mobile phone market.
LG expresses in a report, because sale of business of company mobile phone is long-term low fan, and the intense competition that faces industry rival, its mobile branch will be produced no longer and sell a mobile phone.
The LG before this ever expressed, business of the mobile phone below the banner does not eliminate to sell, the contractible business dimensions, likelihood that shut or manages the current situation.
The personage inside course of study expresses, cold winter of mobile phone market already came, shipment of quarter of global smartphone mart measures in successive years to drop, matthew effect aggravate, overmatch heals strong, the weak lives more not easy.
With Nuojiya, LG also has had a paragraph of brilliant years, ever had obtained the result of bright look in 2G times and 4G times.
The mobile phone that is familiar with by the player most is LG " chocolate " series, believe many people still remember " chocolate " the propagandist language of series mobile phone " I Chocolate You " .
2008, before LG enters manufacturer of global mobile phone 4, made the whole world further 2009 manufacturer of the 3rd old mobile phone, after Lienuojiya and SamSung, of follow-up put on sale " ice cream " series mobile phone get of partial China user love.
However as brand of Chinese mobile phone strong rise abruptly, LG begins to keep on retreating from 2015.
Public data shows, LG mobile business from 2015 since the 2nd quarter successive already 23 quarters occurrence loss, up to the four seasons was spent last year, specified number of deficit of this branch accumulative total is as high as 5 trillion Han Yuan (add up to a RMB about 29.3 billion yuan) .
