On global smartphone market, in the times that Chinese mobile phone has not rise abruptly completely, speak of American mobile phone to be able to mention apple, Motolora certainly, speaking of SamSung of Korea mobile phone, LG also is the name that does not circle the past certainly, regard before the whole world 5 old mobile phones as one of tycoons, LG once also was male crouch market temporarily mobile phone overlord, but everybody did not think of, time passes and the situation has changed, did LG mobile phone want music likely also eventually a day that when the person comes loose? How is LG mobile phone to return a responsibility after all? Once is the tycoon how washed-up?
One, should LG exit mobile phone market?
According to the message of sina science and technology, on April 5 morning message, LG electron confirms now, this company is preparing to quit smartphone professional work. LG expresses in a statement, this one decision will " the domain that makes the resource of the company is centered in growth, for example the service of technology of household of equipment of network of electric car assembly, couplet, intelligence, robot, artificial intelligence and ToB solution and platform " .
According to the report of celestial pole net, regard global electron industry as the tycoon, the product position of LG electron covered the square respect range that people lives. To domestic user, the product of the LG that we see more it is home appliance, if TV, air conditioning is waited a moment. Actually LG electron retains all the time mobile phone product line, and also be in roll out new product ceaselessly, just do not get attention in home. And the message recently explodes makings, the ceaseless deficit of business of mobile phone of be enslaved to be enslaved to, LG electron or the choice an equal opportunity announces to close mobile phone business, and this time came eventually today.
Actually LG electron making the decision that closes mobile phone business is not to pat ham. At the beginning of this year January when LG electron announces to will evaluate its smartphone professional work in the round. Go in business of concerned mobile phone in the option that take, sell mobile phone business also is in a company think in limits. According to the report, this company is in what with what include German masses Motor Corporation and Vietnam Vingroup is interested many times inside to buy the home to undertake negotiating all the time, but fail rather in any comes to an agreement. Final LG chooses to close business also is helpless lift, one does not wish to divulge the official public figure of the full name discloses, LG decides the account that closes mobile phone business depends on greatly, "Although consider business of LG electron smartphone still keeps the Korea that be in and North America market, but global market share is about only 1% , because this finds buyer very hard,buy with high price. " and become with potential Mai Jiada hard on the technology is patent problem related the smartphone consistent, LG auxes would rather close mobile phone business, quite kind of rather jade breaks do not be the flavour with complete tile.
According to the report of sina science and technology, the data shows, 2015 since the 2nd quarter, LG smartphone business is successive already 23 quarters loss, up to accumulative total of the fourth quarter was as high as 5 trillion last year Han Yuan, add up to a RMB about 29.3 billion yuan. The data of survey orgnaization CounterPoint, 2020 the 3rd quarter, volume of shipment of LG mobile phone is 6.5 million only, global portion does not pass 2% , additional, it is early 4 years ago, LG mobile phone exits Chinese inland market in fact.
In January 2020, quan Bangxi of LG electron CEO returns Ceng Li to fall " the smartphone branch that 2021 bottoms let long-term deficit realizes gain " great plan, but the market anticipates as his apparently. A series of mobile phones that release on this year formerly also are gone aground. What LG said to want to roll out to be able to roll last year is flexible LG Rainbow of screen mobile phone, compete with mobile phone of screen of fold of SamSung admiral money. Plan to was released in March 2021 originally, but this product was not rolled out as scheduled.
2, tycoon of world mobile phone why washed-up?
Speak of LG to mobile phone market abandon, the friend that believes many familiar markets still can remember for certain once of LG brilliant, 2013 the 2nd quarter, the money bulletin that LG issues shows, 12.1 million of record-breaking of its smartphone sales volume, the market has rate platoon to be after SamSung and apple, rank the world the 3rd. The LG it may be said at that time is the tall smooth hour of the market, although not as good as SamSung and apple, but already faint had pursuant power, the participator that you ask whole market at that time has many people to believe to be below the effort of LG for certain, still can have for certain farther brilliant, however all these stopped abruptly, the LG later is from summit summit fall.
Above all, devoid sale ability misses Chinese market. To brand of whole world smartphone, china is a market that has to say, it is with the malic mobile phone of famous exemple, the apple had held the half left and right sides of sale of malic whole world in the sale of Chinese market, however we will see LG, LG exited market of Chinese mobile phone 2018 however. So, the problem of LG mobile phone also must begin from Chinese market, everybody the impression to LG mobile phone should be 2013 the summit summit hour of around, but arrived the mobile phone of around LG had declined in Chinese sales volume 2016 trifling 160 thousand. We are Baconian when LG misses China, have two actually the dot nots allow to ignore, from external for angle, with China for, the Chinese mobile phone that millet, OPPO, VIVO is a delegate rises abruptly quickly, the tycoon of foreign mobile phone that allows high price thereby sufferred huge impact. For the angle from interior, market of LG ignored China, will much admiral chance did not appear on the market in China, not was in China well again when he is the most brilliant distribution sale channel, although made the market of business of a few cable, but did not realize what entire network mobile phone sells to enclothe already, also do not have those who achieve the market below the line to gain ground, the final LG that is sale not do one's best as a result appeared " wine is sweet also be afraid of alley child deep " problem, missed whole China market finally.
Next, the user experiences difference makes LG total is the chamfer that be spat. Speak of LG mobile phone, a lot of has used friends' oldest sense is pretty good hardware, with the user experience that lets a person flatter hard, can say user experience had become the question with the biggest LG, the digital organ that had become most person in the smartphone when, if very poor user experiences affirmative meeting causes the collective allergy of consumer, and the problem of LG is such, and screen is broken touch, advocate board door, microphone ruptures, module service life is brief the hard injury that had made LG mobile telephone almost. While hardware is insufficient, the software of LG is to let a person spit groove more unceasingly, the smartphone firm that has some of level a little can know, before entering a country must use a habit to come to those who have a system optimize according to the user of this country, and LG has fallen to arrive which are negative optimize, all sorts of use card pause, add boat is short the issue that became forum of world each country to go up to often discuss almost, replace rate plus the system of LG itself slower, let LG become most user to tell groovy boy or girl friend almost, such problem let LG be immersed in unprecedented user " vicious circle " in.
The 3rd, LG mobile phone has chickened ribs into a for LG. To whole LG group, we see the money of LG group signed up for 2020, LG year income 63.26 trillion Han Yuan () of 56.45 billion dollar, profit 3.2 trillion Han Yuan () of 2.85 billion dollar, grow 31.1% than 2019. The electric home appliances So, come round to look from eye, the mobile phone of LG may want most likely really, just for the manufacturer of Chinese mobile phone to much, LG, Nuojiya, Motolora, blackberry waits the example of tycoon fall from the sky a moment to be before, than what be vigilant in peace time is important!
