According to report of CCTV finance and economics, local time on April 5 morning, korea LG electron holds council, announce formally to quit professional work of its mobile phone.
LG electron expresses, be faced with continuously the industry competition of aggravate and outstanding achievement glide, the company will reform business structure, will in-house resource undertakes more efficient use, concentrated force is measured at core business.
After pertinent information is released, topic #LG announces to exit smartphone business # , search is heated up on rapid change, cause a netizen a memory is killed, the netizen plaints even: "Each once brilliant the tear that temporarily tycoon becomes a times " .
Successive 23 quarters loss
Before this, LG electron ever announced on January 20 this year, business of judgement oneself mobile phone now and the turn that the competition ability in the future makes optimal choice has come, company interior is talking the way of prospective business operation. Accordingly, the outside guesses LG company will announce business of cut mobile phone possibly before long, exit mobile phone market.
According to report of the first finance and economics, from 2015 the 2nd quarter begins to come the four seasons was spent 2020, section of business of LG mobile phone is already successive 23 quarters loss, specified number of accumulative total deficit reachs about 4.5 billion dollar (add up to a RMB about 29.6 billion yuan) , be a burden on the integral outstanding achievement of the company. Before announcing formally to quit mobile phone professional work, this branch is cut already to LG electron the smallest department in 5 branches, the income in newest the fourth quarter is occupied than be only 7.4% .
Personage of know the inside story of cite of the intermediary outside having says, the biggest private enterprise Vingroup south LG electron Ceng Yuyue sells with respect to smartphone business section undertake negotiating, but final negotiation fails to reach.
Ever was the whole world manufacturer of the 3rd old mobile phone
Since LG electron entered mobile phone market 1995 oneself, ever rolled out the mobile phone product of many be the rage. 2013 first half of the year, LG the smartphone touched summit summit of the history period, jump litre make the whole world manufacturer of the 3rd big smartphone, the market is had rate be next to SamSung electron and apple.
Nevertheless, as increasing China burgeoning manufacturer joins smartphone field, market competition is sent more intense, LG replaces iteration rate as a result of soft hardware slow, brand effect glides gradually, be abandoned finally by the market and consumer. Arrived 2020 the 3rd quarter, share of market of LG smartphone whole world drops before going out 7.
According to studying the data of provider Counterpoint, the shipment volume of LG mobile phone was 23 million only last year, not as good as of SamSung very one of, shipment volume was SamSung 2020 256 million. LG glides in the market share of global limits come to be only 2% .
Although be in Korea is native land, the welcome rate of LG mobile phone also goes with SamSung photograph very far. LG mobile phone was had in the market of Korea last year rate it is only 13% , have the 1/5 of SamSung only. Although be below the environment that consumption of smartphone of Korea of second half of the year began to anabiosis last year, the mobile phone sale of LG also does not have posture of occurrence get warm again after a cold spell. This year in January, LG Ceng Gong opens the video of mobile phone of concept of first reel screen, plan appear on the market inside year, but now, although LG states new model returns ongoing hair, nevertheless the outside thinks generally, this one project may have been laid aside.
Korea all circles worries generally, after LG exits mobile phone market, can quicken SamSung to be in the forestall situation of market of Korea mobile phone. Such word, move not only the bargain ability of operation business can drop, consumer preference leeway and favourable extent also can narrow.
Besides Korea market, LG closes after stopping mobile phone professional work, the likelihood also can let SamSung get distensible further in market share of the United States. Analytic personage thinks, after LG exits the market, the of 10% share that it holds in place of North America market, the likelihood is broken up by SamSung and apple. And because be in the United States, what LG aims at is the type of medium-priced, turn to SamSung because crowd of this this part consumption is likely more easily.
As we have learned, in the past a few months, LG electron ever had considered multiple choice, include to sell business, but end in order to fail with a few negotiations that buy the home potentially, main reason is become with potential Mai Jiada hard on the technology is patent problem related the smartphone consistent. Final, LG electron decides to quit smartphone professional work.
It is reported, current, the section of mobile phone business of LG electron has 4000 stuff, after the decision closes this branch, these employee are leaving the home appliance section that week move reachs this company and batteries department.
Nevertheless, LG expresses at the same time, the plan withholds personnel of patent of its 4G and 5G core technology and core research and development, will continue to develop 6G communication technology. Nevertheless the company says, still did not decide future to whether will undertake to this kind of intellectual property accredit is permitted at present. One patent of American seeks advice from the data of the company to show, LG electron wins the United States' most LTE and LTE-Advanced patent 5 years continuously to 2016 from 2012.
Hair power is electric car domain
Notable is, in involving the statement that stops mobile phone professional work, LG expresses to exit the domain with mobile phone intense competition to will make LG dedicated be lived in at equipment of network of electric car assembly, couplet, intelligence, the service of robot technology, artificial intelligence and To B solution and platform domain in be in growth.
Electric car domain already had LG hair power actually before this evidence. On December 23, 2020, maigena announces LG electron and manufacturer of Canadian car component jointly, the plan is contributive 1 billion dollar establishs a joint-stock company, produce electric car component.
Regard component of a car as the supplier, maigena has Cheng of complete lathe work and acting labour to produce specialty, product ability includes to make automobile body, batholith, exterior trim, seat, motivation drive assembly, electron, automatically auxiliary, mirror, closedown and roof system, have the electron of many domains and software project capacity. This company is the supplier of tesla, supply interior trim board for tesla.
LG electron expresses in a file, maigena hold joint-stock company the share of 49% , and LG electron hold joint-stock company is odd the share of 51% . Denominate of joint-stock company of short duration is LG Magna E-Powertrain, produce the plant that is in Korea Ren Chuan and Chinese Nanjing electric motor, inverter, car to hold charger and electronic drive system. Should trade predict to will be finished in July 2021.
Editor | Xia Zhijian Du Bo is like brave
Proofread | Cheng Peng
Cover photograph origin: Visual China
Daily economy news is integrated wait from newspaper of fund of CCTV finance and economics, the first finance and economics, insurgent news, China
Up to on April 5 6:54, global new coronal is pneumonic diagnose 130630373, die 2844710. New coronal of attention whole world is pneumonic epidemic situation is dynamic, click ↓ ↓ please
Daily economy news
