The important matter on booth of lucky favour coffee!
Coffee of the favour that occupy luck refers superintendency file to show, after audit discovers a problem up to the annals December 31, 2019, the board of directors established a special board of inquiry.
And on April 2, this board of inquiry explains to the board of directors, company COO and employee of its part subordinate from 2019 2 quarters rise be engaged in certain misfeasance, with forge trade relevant sale is 2.2 billion yuan about.
Do this have much dreariness?
Newspaper of money of coffee of the favour that occupy luck shows, before 2019 3 quarters, its advocate business Wu income is 2.929 billion yuan.
And the dimensions making a holiday that is as high as 2.2 billion yuan, the total battalion that catchs up with before luck Is hope 3 quarters quickly accepts scale.
Suffer this effect, open quotation of lucky favour coffee signs up for 4.99 yuan, drop even more 80% .
Why does the word say lucky favour coffee wants to expose to the sun oneself family scandal? This matter spoke of in Feburary from this year even.
When those, in order to do in sky without exception famed big short seller " muddy water " , express those who received to come from anonym to be as long as of 89 pages make empty report.
This report says, of lucky favour coffee average measure of every shop merchandise is in empty of the 3rd quarter was added 2019 69% , empty of the fourth quarter is added 88% , and company general the advertisement defray of the 3rd quarter exaggerated 2019 150% above.
Be based on this, the commercial pattern that muddy water calls luck favour coffee establishs far from.
Face such censuring, whether does the first reaction identify lucky favour coffee of course, still express to adopt proper measure to protect his to avoid even get these baleful accusation.
But who thinks of, denying outstanding achievement to make a holiday after two months, lucky favour coffee unexpectedly " make a face " admitted actively like. . . . . .
To this, nobody knows at present it so what is the real intent that do.
But its however indeed to its favour has the investor that add to be gotten to hole not light.
This among them, there is no lack of have silver of American bank, luck, Beilaide such famous investment orgnaization.
Especially Beilaide, still be the partner of the 2nd big orgnaization of astral Buck.
And so be troubled by, create the Internet coffee myth that go out to be afraid with one's own hands by its should undone.
(One)
In this popular Internet crosses a boundary " loot " time,
Former China actors or actress Qian Zhiya of car group COO put the view coffee market.
And the Internet thinking that has inherently, also let lucky favour coffee be able to rise abruptly quickly.
Public data shows, in September 2017, just drove the lucky favour coffee of inn of the first door, to 2019 the end of the year, open unexpectedly gave store of door of 4507 straight battalion.
This lets one of lifting make China's oldest chain coffee brand, more the most powerful adversary star Buck exceeded on door inn amount.
Want to know, astral Buck can issue coffee market deep ploughing in Chinese line more than 20 years.
Under contrast, lucky favour coffee just establishs much time two years however.
The speed of such counterattack, invite the public indeed open-eyed unceasingly.
(picture origin: Graph bug)
Of course, of lucky favour coffee " successful recipe " not mysterious, spoken parts in an opera is mad " burn money " .
Break money to advertise, ask Zhang Zhen, Shang Wei acting character of two big star establishs brand image;
With first cups free, buy 2 send first-class the means of discount of high specified number will obtain guest; quickly
For fast dilate the line leaves door store, not hesitate pay taller than others rent, beautiful high price digs a talent.
To this, qian Zhiya more ever expressed publicly, want to teach coffee market of China with 1 billion RMB.
Such scene continues very quickly also to capital market.
On May 17, 2019, lucky favour coffee lands Nasidake, with one action is become worldwide inside establish the company with IPO the rapiddest rate from the company, temporarily scene is infinite!
(2)
However, it is when high speed of lucky favour coffee is outspread, all sorts of doubt sound also come as.
Of be the first to be affected is deficit problem.
According to its book of raise capital by floating shares shows, lucky favour coffee is 840 million yuan of RMBs in the net income 2018, net loss caustic 1.62 billion yuan of RMB; 2019 first quarter, net income of lucky favour coffee is 480 million yuan of RMBs, net loss caustic 550 million yuan of RMB.
One sells coffee, can have a deficit so unexpectedly money, let the public open horizon.
Dan Ruixing coffee is it seems that to this meaning.
In January 2019, lucky favour coffee combines Yang Fei of father, CMO to express, "The market dimensions that gets this one year with modest allowance and speed are special worthiness. OK and affirmative is, we can last allowance, 3 to 5 years inside hold to for a long time. 3 to 5 years inside hold to for a long time..
The meaning below character, lucky favour coffee is not afraid of at all deficient, more plan all the time so deficient go down.
Be who gave it such courage after all so? The answer: The favour of capital!
Before appear on the market, lucky favour coffee had been obtained 3 rounds in all the financing of 550 million dollar.
On June 12, 2018, finish 200 million dollar A annulus financing, value of the appraise after casting achieves; of 1 billion dollar
On December 12, 2018, announce to finish 200 million dollar again B annulus financing, cost of the appraise after casting raised 2.2 billion dollar, appraise value increased one times superabundant;
On April 18, 2019, announce to be on the foundation of B annulus financing finish 150 million dollar B+ annulus financing, the appraise after casting is worth 150 million dollar.
And appear on the market as the success, lucky favour coffee overcame collect to arrive in Na Sida again capital of 695 million dollar.
(picture origin: Look forward to is checked check)
because of this, lucky favour coffee is called to have moral nation company by netizen play, the leek that cutting capitalism asks a countryman to drink coffee...
(3)
But capital pursues interest after all.
A company that is joined, if do not have method to realize gain all the time, it is to want to be abandoned by capital sooner or later so.
The experience on body of Ofo of small Huang Che is typical case.
Look now, no matter lucky favour coffee is to what outflow shows how self-confident, the arrival that fears one day this likewise actually.
So, it can rely on to tell each only new old practice will hold sth used to one's own advantage the patience to its.
As above face mentions, lucky favour coffee from 2019 2 quarters begin the 2.2 billion yuan action that make a holiday.
Await in those days, its because appear on the market,matters concerned gets attention fully, and still caused the outside extensive doubt to its gain ability.
How is the result worn, lucky favour coffee is in money of the 3rd quarter signed up for 2019, released to investor immediately " only store gain " signal.
Specific in light of, only run of the 3rd quarter receives lucky favour coffee one billion five hundred and forty-one million six hundred thousand yuan, grow 540.2% compared to the same period, net loss caustic 531.9 million yuan. But total of door inn gain amounts to 180 million yuan, only store income 405 thousand yuan, only store gross profit is led 12.5% , under contrast, 2019 the 2nd quarter, deficit of operation of store of door of lucky favour coffee is 55.8 million yuan.
This door inn that means lucky favour coffee is no longer " open to have a deficit " , already had the capacity of total profit.
Look now regrettablly only, this just is the false appearance that gives through building a holiday to build.
(picture origin: Graph bug)
Notable is, the story that lucky favour coffee tells, also not be to be reflected all the time go up in outstanding achievement.
For instance at present suffers epidemic situation concussion, coffee industry is likewise uneasy.
But close in other cafes close a business when, lucky favour coffee also does not have at a loose end.
Do not have man-machine besides laid new retail outside, lucky favour coffee still is in its App and small order, built store of a discount stealthily.
In this store, besides selling coffee circumjacent product, still sell even went up malic earphone, mechanical clavier, electric toothbrush, handy box.
Then new old practice is born at this point.
The final competitor that already sound expresses lucky favour coffee is not astral Buck, and the likelihood is Yamaxun. . . . . .
(picture origin: Graph bug)
The industry survives not easy.
Story of need of lucky favour coffee will denounce investor favor completely understandable.
However, although capital market favors the enterprise of meeting taletelling, like the company of outstanding achievement cheat impossibly however.
The trouble of lucky favour coffee is afraid ability just begins!
