Suo Ni needs B station to help it be changed in Chinese market this locality better, b station can draw lessons from the experience of catenary of industry of Suo Ni get through.
B stands much the gold with a renown loud noise advocate.
On April 9, 2020, bi Bi with Suo Ni the company announces at the same time, b station obtains Suo Ni the strategy of 400 million dollar invests. Suo Ni will issue United States of wholy-owned subsidiary Suo Ni through the banner (SCA) the Z that issues newly to B station kind common stock undertakes subscribe. Trade after finishing, about 4.98% what Suo Ni general stands to already issued share total through B of its subsidiary hold.
Stand at the annual report that published on March 27 according to B, suo Ni gets B to stand after the share of 4.98% , will become latter the 6th large stockholder, the platoon is advanced of 5 ordinal be: Chen Rui (president) , Tecent, Xu Yi (father) , mix in A capital of heart cereal innovation. In the meantime, suo Ni also is B after standing from Tecent, Ali, the partner of the 3rd tycoon that introduce.
In referring American card to provide the document of the meeting, suo Ni expresses, it thinks " the area of a crucial strategy that China is recreational business, to Bi Bi the strategy that investment accords with Suo Ni " .
Chen Rui of B station president expresses: " this strategic collaboration will conduce to us bringing more high grade content and better service experience for the user, be in especially animation and game domain. We expect to be able to be in with Suo Ni vaster domain is collective hand in hand, satisfy the culture that the user grows ceaselessly and recreational requirement. "
Suo Ni looks at B station to be brought upFor new to station of a lot of B user, suo Ni breaks this to what B stands gigantic endowment some arise suddenly, but actually, between both have close cooperation early. Suo Ni and its subordinate subsidiary (all alone Ni Yin happy subordinate is engaged in animation especially the Aniplex company limited of relevant business) , participating in B to stand to go to China from small-sized individual website all the time each crucial processes of community of the biggest video.
Among them the most important, it is B station the animation of Lai Yicheng name and game business.
Animation: The first time on B station history introduces original animation synchronism to broadcast, was 2012 " Fate/Zero " the 2nd season, this work backside has Suo Ni of Aniplex of subordinate and wholy-owned subsidiary participate in. From now on later, " Fate " series work became one of the most far-reaching to influence of B station community IP.
2014, after B station obtains license of network seeing and hearing, began to purchase the multinomial collaboration of the respect in animation copyright with Aniplex. No matter be the follow-up work of Fate series, or " did not hear beautiful name " , " sword god region " and " the blade that ghost destroys " the popular your work that waits for 2 dimension domain, aniplex participates in layout or group of made animation are made below the banner, can become B every year stand the popular content of a drama area.
Because appear often in famous move the titles that overflow, the homophonic that familiar audience show weighs ANIPLEX is " I did not steal a girl "
Game: 2016, b station and Aniplex cooperate, the hand swims below acting banner " destiny - coronal appoint " (English abbreviation " FGO " ) . The hand of IP of series of this back Fate swims one artillery piece has his moment, for B 2017 the station produced the battalion of more than 50% to close. 2018, fumble through this game commercialize change the B station that shows a way is able to knock a bell to appear on the market in Nasidake. Till today, FGO still is B station battalion receives a the biggest product line.
Respect of lead plane game, suo Ni is interactive recreation also is having close cooperation with B station. 2018, both Ceng Lian adds up to the Bilibili that rolls out global set limit to to decide lead plane of sport of plate making PS4. 2019, b station holds independent game news briefing first, in 5 game that release on the meeting, two meetings land platform of Suo Ni PlayStation. Door of palm of area of China of the PS when those added cropland fierce person to still attend the news briefing on this line with the form of VCR.
Besides animation and game these two B stand beyond the domain of take root, the electric business business that B station is growing quickly " the member is bought " in, the circumjacent hand that Aniplex manufactures does is popular goods mostly. In addition, b station still reachs the strategy to cooperate with Suo Ni music, division of Suo Ni music issues the MV of music library to already went up at present a B station.
B station holds FES of activity of the celebration below the line for FGO, dimensions surmounted China of vision of ｜ of Japanese original activity even
Why does Suo Ni need B to stand?Through old collaboration, suo Ni and B stood in many business domain to build close cooperation to concern, but this, suo Ni chooses further, the strategy that pounds a 400 million dollar to B station directly invests, backside also can see what Suo Ni stands to B take seriously.
If preamble place says, the Aniplex below Suo Ni banner and B station are having the cooperative experience of a lot of successes, among them the most important is Fate series animation and game issue and act as agent. Because of original animation broadcast, fate series is in China successfully to enlarge vermicelli made from bean starch through B station group, also accordingly, after country of B station representative was taken 2016, can successful home of FGO make it most the hand that absorbs gold swims one of. On the celebration activity 2019, chen Rui states FGO is publicly " the most successful Japan on Chinese history introduces game, not one of " .
2019 of Aniplex " the blade that ghost destroys " with 440 million always broadcast digital line B to stand completely Bi of the first ｜ Bi
Such success brought commercialized opportunity to B station on one hand, also let Suo Ni see B stands in its on the other hand the achievement that business develops Chinese market to go up related animation. No matter be Aniplex or B,stand in, FGO battalion closes add fast the instantly that chases decrescent delay, the occurrence of FGO of urgent need the next. because of such, be in Japan hot, also ascend a top in B station at the same time " the blade that ghost destroys " came out quickly the information that the hand swims and work along both lines of lead plane game develops quickly.
The success of duplicate FGO, need both sides establishs a more stable collaboration relationship.
Same, to Suo Ni whole character, special all the more 2020. After arranging half an year, suo Ni can release PS5 of next generation sport lead plane. As the change of the market, microsoft Xbox grows with what hold the post of heaven Switch, and much home tycoon marchs cloud game, this generation lead plane is bearing unprecedented competitive pressure. The Chinese market that right now Suo Ni needs to open blue still sea. B station regards home as the biggest game video platform, also be to grow rapid game to issue trade in recent years at the same time, in the help PlayStation opens Chinese market field, having a lot of experience and advantage.
PlayStation game business is Suoniji round battalion receives a the heaviest line, photograph comparing grows the business of music of movie and TV that breaks through hard, suo Ni needs B station to help it enlarge the market of lead plane game more.
2019 Q3, business of game of this generation lead plane slipped compared to the same period newspaper of money of 158% ｜ Suo Ni
Today, when a new lead plane era comes, chinese market and 10 years ago on generation photograph is compared, regular meeting appears the change of a few. Among them the most apparent change, won't appear in of course already in groups of some lead plane player. The youth of new generation can bring vitality to the lead plane of new generation.
All alone the Buddhist nun is taken a fancy to, it is the user that B station backside gives priority to with the youth namely group. B station has huge user amount, content disappear take time grows, more important, go a few years in, business of direct seeding, cable and hand swim already confirm the consumptive ability of its user. Area of B station game had collected the lover of large quantities of one lead plane game, as the addition of active user, user of this one part will be increasing, the potential user of they and PlayStation group match degree very tall.
In other words, the professional work of lead plane game that Suo Ni misses to let China is built on B station enlarge encircles " east wind " .
Industrialization, globalizationSo right for B station? Besides the capital of a huge sum of 400 million dollar, of Suo Ni " does the strategy invest " what can you still bring to B station?
On one hand, b station needs to continue to live firmly the batholith of 2 dimension, only continual content furnishs, ability holds the appeal that consumes a group to 2 dimension content from beginning to end.
On the other hand, suo Ni has Aniplex not just. More on popular market, suo Ni still has " Hollywood 5 big " one of industry of Suo Ni movie, include below the banner " spider a person adept in martial arts and given to chivalrous conduct " , " black clothes person " wait for famous IP. Especially the Suo Ni animation of subordinate of industry of Suo Ni movie, regard the CGI animation of take root United States as the branch, yielded in recent years " demon hostel " , " spider a person adept in martial arts and given to chivalrous conduct: Parallel universe " wait for box-office public praise double the work that stop. The B that pressing pursuit enlarge encircles stands, of need is the content of these in a popular style.
But more important is, b gives the station on the industrial chain that alls alone the Buddhist nun is building complete, maturity in order to help.
Came two years in the past, b station invested tens of home companies external, involve actor of animation, caricature, sound, light novel, hand to swim, fictitious God, free exhibit, derive taste the fluctuation that waits culture industry a moment to develop to swim. The company that be cast is mostly medium or small poineering company, the platform that needs to rely on B to stand and user will feed his.
Aniplex manufactures the hand does child the brand is in " the member is bought " on person morale is very high
This is apparent and insufficient, b station also needs have the aid of external force drives the company that be cast to grow. Suo Ni is a natural resources is sufficient " elder " . On the layout of culture industry catenary, the play inside course of study says " dad of A of not poor money " Aniplex back Japan uses free property maturely, having enough IP and content resource, no matter be upriver caricature, light novel, downstream still hand swims, derive article, it has mature supply catenary and solution. For earlier to still be being built at industrial chain B station, search leave the cooperative opportunity that uses free industry chain with mature industry system, perhaps be a shortcut that grows quickly.
An evidence before this is, full a year before, move in Tokyo international free exhibit on, b station and Suo Ni are subordinate and responsible abroad (especially North America) the subsidiary Funimation that animation issues announces jointly, both sides general reachs strategic collaboration in animation content and copyright domain. At that time of people guessing is, b station can introduce copyright of more high grade animation.
But now, after investing tens of domestic animation companies, b station became much an option that takes.
Responsibility edits: Jing Yu
Inscribe graph origin: Visual China
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