Afterwards sea floor scoops up 10 days to rise in price after be related apologizes, 11 days, gu Guolong of president of Xi Bei meal also says in small gain dispatch, begin from today, all rising in price outside sell, hall feed dish to taste the price to restore on January 26, 2020 the standard before door store stop business.
Prevent as domestic epidemic situation accuse the job to gain level sex victory, the cry that retaliates sexual consumption is incessant Yu Er. Recently, face the influence of epidemic situation, enterprise of head of enterprise of a few meal chose simple and rough way -- rise in price. As we have learned, sea floor is scooped up adjust partial food price, whole rises in price 6% , happy tea rises every cups on average 2 yuan, dish sells to taste unit price to go up apparently outside Xi Bei tone. See not hard, urgent need gain comes to eat look forward to after epidemic situation extensive restitute is angry.
As a result of the characteristic of meal industry, consumer often is opposite the price is more sensitive, carry valence hind sadly in these brand enterprises, large on the network area causes controversy, deadbeat expresses in succession " won't go eating " . To this, sea floor is scooped up the response was made quickly on April 10 and apologize publicly, say to rise immediately oneself, dish of inn of Chinese inland door tastes the price to restore this year on January 26 the standard before door store stop business. What the backside reflection that price of bibcock eat look forward to rises to fall goes out is the real difficult position of meal industry, also anabiosis for the industry at the same time put forward new reflection.
Rise in price or to last gain
Backdate incident, a consumer of Beijing basked in the sea floor that give to scoop up menu to show in small gain recently: Average per capita 220 yuan, hematic flourishing goes up half times from 16 yuan 23 yuan, 8 flake; Half potato chips 13 yuan, syncretic piece tomato patch 1.5 yuan; Self-help condiment 10 yuan; Rice 7 yuan a bowl; Little crisp pork 50 yuan a dish.
To this, sea floor scoops up public concern division to respond to media to say, because epidemic situation and cost rise, the company adjusted partial food to taste the price, whole rises in price extent control is in 6% , each city executes poor dissimilation to fix a price. Data shows, 42.3% what sea floor scoops up the raw material 2019 and easy bad news to tasted cost to occupy total battalion to close.
As we have learned, sea floor is scooped up begin to suspend doing business from January 26, just restore to do business till March 12, close down 46 days. The letter is built in cast grind newspaper judgement, epidemic situation causes sea floor to scoop up 2020 battalion to receive a loss to make an appointment with 5.04 billion yuan, loss of profit of net putting in a mother 's charge makes an appointment with 580 million yuan.
Cast the loss that epidemic situation brings. Scoop up what release last month from sea floor money newspaper can see 2019, the competition ability of the company is being changed infirmly.
Specific in light of, sea floor is scooped up battalion received twenty-six billion five hundred and fifty-six million yuan 2019, grow 56.5% compared to the same period; Net profit 2.347 billion yuan, grow 43.59% compared to the same period. But increase rate of the sale that be the same as inn drops considerably however, city of line of just a little sells increase rate to appear even with inn negative growth, rate reversing a stand also goes now to fall first. The loss of close down of overlay Spring Festival, raise the resort that can yet be regarded as of guest unit price manages gain one kind through rising in price.
Suffer epidemic situation effect, this year during the Spring Festival, the meal enterprise of 93% chooses to close door store. China interlinks a findings report that management association issues to show, calculate from March 1, 2020 case, the example enterprise of 5% supports operation without cash on Zhang; The example industry of 79% expresses, support has cash to cannot be propped up oneself spend 3 months again; And state cash shedding reserve is rich and generous, and the example industry that can support 6 months above is occupied than be only 16% .
Before this, constant large academy is released " epidemic situation suggests to the influence analysis of Chinese economy and policy " point out, because this epidemic situation is affected, meal industry turnover is in only this year the Spring Festival can have 500 billion yuan loss inside 7 days. When those, epidemic situation just began to erupt before long, abroad epidemic situation have not serious. Break through hundred border already in global diagnose case of illness, epidemic situation will be more abiding to the influence of meal industry.
Analysis of the personage inside course of study thinks, want epidemic prevention to work to be not loosened only, meal consumption cannot be unlocked completely, enlist the company that rise in price very possible also meeting is increasing.
In fact, more than sea floor gains the business that at present rises in price. Also was exposed to the sun to give eat to taste drink unit price to rise recently as the Xi Bei of star company and happy tea likewise.
As we have learned, of Xi Bei outside sell menu to go up, the potato beef that stew went up 80 yuan, and the price that heat of the part below banner happy tea sells a product rose on original basis 2 yuan.
Xi Bei's staff member expresses, rising in price will undertake December last year, as a result of,be of raw material price rise, menu price is reflected began January from this year.
Chief says related happy tea, below the circumstance that rises in price in raw material, rise in price to assure quality, because the price reduces quality,do not think.
Afore-mentioned enterprises carried valence to cause the market sadly tremendous controversy. State the one party of understanding thinks, close down time is long during these head company epidemic situation, door inn amount is much, the loss is huge, rise in price in reason. Pay no attention to the consumer of solution to think to rising in price, hall feed just restore to rise in price let a person be accepted hard, helping the method that uses consumption should be to depreciate sales promotion is not to rise in price add close.
Rise in price to have rear why logistic?
Of comparative bazaar and scene area depreciate consumption of the hurried that relieve sheet, the behavior that this sea floor is scooped up and shellfish raises guest unit price on the west is pointed to " unreasonable " . Nevertheless, the personage inside meal course of study points out, sea floor is scooped up rising in price also have skill rear. If not be individual deadbeat,bask in Zhang sheet the net to go up, consumer won't feel apparently raise price, because sea floor is scooped up,rise in price the rule that accords with PI value. PI value also calls 1000 people to buy rate, namely the client of the buys index, goods welcome pitch of commodity or commodity collects an index.
PI is worth fast food to taste, consumer attention is spent very tall, a bit the price goes up drop, consumer can feel come out; And the dish with PI low cost is tasted, consumer attention is spent low, although rise in price, consumer also won't be aware of quickly. And this consumer is basked in those who go out rise in price dish, egg of the flourishing that be like blood, soft flesh, quail, belong to the dish that low PI is worth.
Wang Yajun of CEO of food climbing a hand tells a reporter, "Sea floor is scooped up is meal bibcock, rising in price during epidemic situation is the rise that supplies catenary, raw material and epidemic prevention cost on one hand, also be the self-confidence that stems from pair of brands on the other hand, the client group that believes oneself serve can support the price drifts up. The client group that believes oneself serve can support the price drifts up..
The personage inside course of study points out, sea floor scoops up the huge loss that waits for meal bibcock to rise in price to refract a meal course of study to be caused because of epidemic situation rear. So such " rise in price wet " whether can you form dimensions continuously?
"Cannot last of course, consumption of sex of the retaliation after epidemic situation passes is short-term just needed, need hall feeds everybody the demand that will release epidemic situation to be depressed, the enterprise that this moment rises in price took a fancy to short-term to just needed namely. But the consumption after as consumer short-term enthusiasm passes tends reason, if guest unit price lasts tall look forward to, the consumptive apiration of consumer can be hit, do meeting harm to be measured to passenger flow so. " Yinxiang of Hu Xin of senior business manager's reporter represents branch of Shenzhen of Shen Mohong source.
Before this the expert pointed out Feburary, tourism of the meal after epidemic situation passes will greet revengeful type rebound, so as head enterprise raise price, does type of this kind of retaliation rebound to you still can come true? To this, surprising finance (Hong Kong) Zhang Fei of investment department vice president expresses to the reporter like that, head meal enterprise rises in price and can not affect whole to consume demand. After because of epidemic situation the canal has accused, consumer is in short-term inside be tigidity to the consumption of well-known trademark meal, have the impulse that retaliates sexual consumption. Rising in price is a part only the behavior of large meal enterprise, major small and medium sized business is disastrous in this round of epidemic situation, epidemic situation also lacks the capacity that raise price afterwards, need to be contended for through depreciating means more instead grab passenger flow, reduce deficit. Of industry bibcock rising in price is benefit actually to whole industry good, because can check the part,the demand billabong with sensitive price arrives medium or small meal enterprise, go up objectively the Shu that removed pair of latter surrounds action, also conduce to whole meal industry restoring to come over from inside epidemic situation.
Taste in dish rise in price after causing tremendous controversy, sea floor is scooped up make in time adjust. On April 10 afternoon, sea floor is scooped up through the government small gain expresses, the mistake that sea floor scoops up door inn to rise in price this is company management layer is decision-making, harmed sea floor to gain the client's interest. Feel feel sorry to this. Rise immediately oneself, dish of inn of Chinese inland door tastes the price to restore this year on January 26 the standard before door store stop business.
As we have learned, nearly two days of dish taste the price already somewhat callback, soft flesh price had restored 32 yuan. In addition, sea floor is scooped up still express, already rolled out inn to promote business oneself in each district, scoop up the sheet below the channel on the line or spot through sea floor, the client is carried oneself can enjoy 69 fold to 85 fold the discount that differ, the hope is improved before April 25 the material that pack, optimize cost ceaselessly, offer better discount, reduce the expenditure of consumer.
Industry of travel movie and TV whether follow the lead of
The near future, as domestic epidemic situation improve, pure Brightness is small the arrival of long holiday, meal travel suffer epidemic situation to pound huge trade to appear to anabiosis apparently evidence.
According to statistic of Department of Commerce, pure Brightness holiday, countrywide home travel recieves total number forty-three million two hundred and fifty-four thousand person-time, restore to come last year the corresponding period 4 into the level. In addition, the dweller goes out shop marked increase, the market is sold relatively grow apparently before the section. Key of Department of Commerce monitors retail business day all day of a week before sale compares a red-letter day all sale grows 15.6% .
According to introducing, meal, travel is recreational spending increases significantly. Pure Brightness holiday, day of industry of the countrywide accommodation of statistic of silver-colored couplet business affairs, meal all trades the forehead grows respectively than the last ten-day of a month in March 11.5% with 10.0% , restore to come about last year the corresponding period 5 into the level.
The industry such as travel movie and TV whether the loss during industry of meal of follow the lead of rises price of scene area entrance ticket or movie the price of a ticket to remedy epidemic situation?
Yunnan travels appear on the market company tall valve expresses to the reporter, "Area of each district scene and scene area the price of public traffic is by hair change appoint decision, the program that move price is very complex, can not go up casually. And had seen demand as tomb-sweeping day anabiosis, together with is abroad the influence that epidemic situation swims to leaving the country, domestic situation area may anabiosis further in 51 golden weeks, big probability does not need to close through carrying the means of valence to add. Big probability does not need to close through carrying the means of valence to add..
"To consumptive enterprise, if rise in price to harm to passenger flow ultimate effect apparently,close to battalion and even if customer loyalty is spent, manage square affirmative meeting to be made to the price adjust. It is easy that if the result is bad,meal enterprise rises in price tune, and sequel depreciates is not tone low case certainly, can taste through giving food, increase the means implementation such as deal and promotion discount strength to covert depreciate, but once cause consumer to resent to fall very hard again,travel hotel industry rises in price. " administrator of company of a meal tells a reporter.
To industry of movie and TV anabiosis, an industry analyst says, "The consumption that watch a movie has certain and rigid demand, and movie ticket unit price is not high, have the space that raise price. But referenced 2003 ' SARS ' the situation that the industry of movie and TV after passing restores, sheet relies on the increases line of courtyard of very difficult promotion income of movie the price of a ticket, after all everybody eliminates scared psychology to still need time, new piece also be in chip in taking a course. New piece also be in chip in taking a course..
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