Judge Piao sea floor quickly to scoop up why should apologize to rise in price?

Scooped up chaffy dish because of the sea floor that rise in price and causes heat to discuss recently, in its official small gain issues excuse letter on April 10 afternoon, say " the mistake that rising in price this is company management layer is decision-making, harmed sea floor to gain the client's interest, to this we feel feel sorry. Company decision, rise immediately oneself, door inn dish tastes the price to restore this year on January 26 the standard before door store stop business. Door inn dish tastes the price to restore this year on January 26 the standard before door store stop business..

Sea floor is scooped up, the meal businessman product such as Xi Bei rises in price, cause a few users to spit groove, opinions vary to this all circles. Somebody thinks, sea floor is scooped up etc be eager to rising in price, it is a kind of harm to consumer sentiment respect. But also somebody thinks, meal businessman adjusts commodity price to attribute the market initiative behavior, the person that wish buys sheet, the person that do not wish is OK additional choose is other meal businessman, not worthwhile is this dispute.

Final, chose an apology and sea floor is scooped up is not to stand fast rise in price course, be afraid also depended on the consequence that its bring to rising in price undertaking a reappraise. We want to see, although rise in price,sea floor scoops up the pecuniary loss that get, but to meal businessman, actually the user consumes frequency second, the index such as rate reversing a stand is more main. If because rise in price,frightened too much guest, rising in price is the choice that the loss outweights the gain.

Because suffer epidemic situation effect, halt does business before meal businessman, still be in a progressively convalescence at present. At that time, what meal businessman needs to do most is " the person is enraged " , attract old client circumfluence through all sorts of means, think method gets new client. If rise in price,bring about hang back of old client prediction of a person's luck in a given year, new client, that will go against sea floor to scoop up the follow-up that waits for meal businessman to manage.

Opposite for, meal industry is the industry with an intense competition, sea floor is scooped up wait for a businessman to rise in price, if other meal businessman is spent from the isogon that win a customer set out, the choice does not rise in price or go up lesser, depreciate even sales promotion, that sea floor scoops up rise in price politic, let oneself client likely flow to a competitor.

Compare at in small meal businessman, sea floor is scooped up belong to brand of large chain meal, especially sea floor is scooped up had appeared on the market. Accordingly, once market feedback appears to gain adverse voice to sea floor, and even partial consumer begins " poll with the foot " come no longer sea floor scoops up consumption, bring the instantly outstanding achievement that can scoop up to sea floor not only the loss, return the market prise that can endanger sea floor to scoop up directly, the doubt of presence of prospective development perspective that lets investor be scooped up to sea floor even and be anxious.

Integrated above element can be judged, sea floor scoops up choice apology, and renew price arrive before standard, it is the balance of the index of of all kinds and long-term value such as growing sex of pair of brands, integrated income, market prise management, outstanding achievement actually, reach finally " cannot because of at the moment accrual and let long-term value be damaged " conclusion, adopt in time stop caustic acts.

Also want to see, in what rise in price these days, many people on the network " condemn " sea floor is scooped up, a bit " staking " meaning, this also may be the partial ingredient that makes an apology. In fact, meal is the industry that competes the most adequately, rise in price dozen folding is market freedom, might as well lets " invisible hand " play action.

Can say, sea floor scoops up the conciliation that the apology is pair of consumer sentiments on one hand, it is the choice that is based on angle of beneficial of oneself root capital and profit more on the other hand, it is economic person accepts or reject rationally result. In light of the option that gains from sea floor, do so can let oneself brand because rise in price this,be not sent disturbance gets too big impact, and small gesture apologizes, or the self-identity that can win more customer.

Final, rise in price when what we examine sea floor to scoop up reach apologetic strategy, still should hold to " of the communalize field of the market, morality put in morality 's charge " principle, ability is more thorough understand among them immanent logic and behavior mode.

Bi Ge of news analyst of engage by special arrangement of red star news

Edit Zhao Yu

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