The happy tea of 16 billion how? After drinking a fly bacterium group exceed bid inn of door of 11 t

Father is 90 hind.

Recently, dispatch of small gain of government happy tea gives apology of microbial pollution be related with respect to check of drink of Nanjing door inn, the consideration that says preliminary understanding is main is operated for door inn non-standard, if take,shovel has used ice when ice place directly go up in ice cube, milk of the cold storage when the drink that make is placed in the time in normal temperature condition too kick one's heels.

Before this, defend according to Jiangsu inspect a report, near future of superintendency bureau of market of region of Nanjing city incredible connecting with the boxing skill is started special detect, sampling observation tea of 16 batch fruit (tea with milk) , ice of 6 batch edible, involve snow of happy tea, Nai, but, the brand such as little. The result shows, sample of 4 batch drink is put in microbial pollution, include 1 batch to sample to be fond of the pure tea with milk of tea oneself among them, sample to be fond of the fruit tea of tea oneself with 3 batch. Among them, there were 3 checks to give coliform inside 4 drink group. In addition, 1 batch samples come from ice of edible happy tea to also be detected bacterium colony gross exceeds bid 11 times.

Public data shows, HEYTEA happy tea is subject at Shenzhen beauty cc meal runs limited company, found 2012, it is one consumes a group for the mainstream with white-collar, young force, the straight battalion that gives priority to dozen of product with recreational drink interlinks a brand. At present tea of the be pregnant below the banner, happy event tea heats up small tea of wheat and happy event 3 brands.

Happy tea starts the earliest door of Yu Andong river, original name " emperor tea " , hind more the name is happy tea. Arrive from 2016 now, happy tea has obtained financing 4 rounds. Happy tea was obtained in March 2020 newest round of financing, capital of You Gaoling of this annulus financing and capital of picture of Coatue(cardamom seed) get jointly cast, the appraise after casting is worth more than 16 billion yuan.

In April 2019, forbes was released 2019 blessing cloth Si Yazhou " 30 30 years old of the following elite " a list of names posted up is odd. Nie Yunchen of author happy tea (was born 1991) and 22 years old at that time Chinese actor Liu Hao like that, Xu Bing of author of Shang Ke ability of model Ju Xiao Wen, business and Xu Chiheng one Alexandrine a list of names posted up.

To incident of this microbial pollution, time finance and economics contacted respect happy tea, up to distribute news dispatches, the other side was not responded to.

Bitter fleabane of Zhu Dan of analyst of Chinese food industry expresses to time finance and economics, be fond of what tea got capital and customer to chase after hold in both hands. Be in especially of capital add hold below, outspread rate is too rapid, bring about an inn management, employee to groom, accuse to be put in a few problems inside quality system, this attributes normal phenomenon. Next, happy tea whether hold lead position, basically look whether in standardization, specialization, the brand is changed, dimensions changes a respect to make great efforts.

Expose to the sun again food safety problem

The basis publishs a report, happy tea is immersed in food safety incident for many times. On December 4, 2018, shanghai happy tea promotes remote antiquity of course of study to collect inn to be exposed to the sun outer in selling happy tea, consumer drinks doubt to be like " transparent fingertip " eyewinker; On January 4, 2019, inn of squares formed by crossed lines of game of Xi'an happy tea is exposed to the sun " rubbish explodes full, environmental dirty chaos is poor " . On April 30, 2019, when inn of city of every phenomenon of Xiamen happy tea is accepting local market to superintend a branch to check, be in to should not more by discovery compasses. Among them, in spot sampling observation, index of ATP of container of Cheng Fang fruity exceeds bid badly (ATP index exceeds mark to explain tableware clean degree does not amount to mark) .

On May 29, 2019, a fly is drunk in drink sending outside the client is in those who be fond of inn of tea Suzhou round be in harmony. After be checked to inn sanitation through relevant section, acknowledge existence sanitation problem, opened close down to rectify and reform advice note. Subsequently, happy tea releases a bulletin to express to accept rectify and reform.

To this, when Nie Yunchen of author happy tea is accepting interfacial news to interview, ever expressed, actually they are in all the time promotion operation, either before saying ignored, however some of problem wants to count a class to just can be exposed to this inn namely, the buy before a lot of things do not have a law goes doing. From 2018 the end of the year begins, door inn number comes to new layer form, they made a lot of promotion, but its effect, will surely not reflect in time sometimes.

In the meantime, he expresses, this backside has a lot of problems, include them to be handled not validly at that time; If hardware of that door inn has a problem,include, they should be rectified and reform earlier; The inn door that still includes Suzhou is opened wide, this is a very big question, because they are in what install in inn to destroy,midge lamp is jumped over much, the mosquito that the light attracts in the evening is more, but they realize problem of this kind of detail without the person.

Apparent, come round to look from eye, the management that is fond of tea still needs to rise. To this Nanjing incident, partial netizen spits groove to say, "The Zhuo Yue happy tea of Shenzhen collects inn, going every time inside your inn is an acerbity stink, it is good that I dare not believe your wholesome safety can be done more " ; "Besides Nanjing, total national capital should undertake disappear reduces the job discharging checking, company of a lot of snack is to grow the sanitation in ice machine to go up " ; "Why to always wait had an accident to just take seriously push move " ; "Rose in price to calculate, still more and more not wholesome. A lot of people buy happy tea to feel you are wholesome and clean namely " ; "Be free to be not done farfetched cosignatory, always be a pair of appearance that scoops up brushstroke to run, hold good quality " ...

Sprint 800 doors inn

Happy tea encounters the backside of wholesome incident for many times, the high speed that is door inn is outspread. As we have learned, after every time financing, the door inn that is fond of tea is able to grow quickly. Public data shows, be in A annulus financing when, happy tea just has 7 doors store each in Guangzhou and Shenzhen. Subsequently, 2018 after B annulus financing, its door inn is being become the end of the year achieves 170. 2019 after C annulus financing, achieve 390 when the end of the year, was 2018 double much. Up to now, amount of inn of door of whole nation happy tea makes an appointment with 460.

Respect happy tea is in the beginning of the year disclosed 2020, gross of inn of happy tea door will achieve 800 2020. In addition, day of only store of shop of door happy tea all goes a cup of number to be 1500 cups, highest turnover is only store odd-numbered days 170 thousand yuan, only store sheet is mean monthly turnover exceeds 1 million yuan, turnover of month of inn of specific city door can amount to 4 million yuan.

Those who not allow to ignore is, group is in the beauty and masses are commented on on, time queueing up grows is happy tea the chamfer that be spat by consumer is most is this. Baidu is searched " happy tea queues up " , relevant result has 8.57 million. Partial consumer expresses, after its nod sheet on GO of tea of small order happy event, little criterion more than 20 minutes, many drink that 449 minutes of ability take place nod quite. This also is considered as hungry sale.

To this, nie Yunchen expresses, a lot of people think very complexly, thinking to be fond of tea is to rely on hungry sale, rely on to queue up (ability is successful) , because,this is substantially they think current customer is very good still cheat. But this just and the initiative viewpoint of value that are fond of tea not agree with. The impulsion that is fond of tea to do all businesses depends on them believing consumer can recognize stand or fall. Present consumer is very clever, had tried the thing of whole world each district, had not resembled that appearance can have before idolatrous or it is the psychology that follow suit.

Be worth what carry is, as each capital aid push, the amplification of market dimensions, the competitive pattern of tea water industry has been immersed in the Red Sea. According to " drink of 2019 new-style tea consumes white paper " show, the total dimensions of market of Chinese tea water broke through 400 billion yuan 2019.

The data that comes from beautiful group points out, at present inn of door of drink of tea of city of a gleam of is managed tend maturity and saturation, amount of inn of drink of tea of city of a gleam of the growth inside two years is far not city of etc small line, before inn of new-style tea drink compares 3 lines and the following city two years, increased 138% , and wide on city of second line city, new a gleam of and north deep, amplitude is respectively 120% , 96% with 59% .

Meanwhile, weather eye is checked show, 2019 the revoke, tea water brand that cancel in all 3478, manage in industry of tea with milk have unusually be as high as twenty-one thousand eight hundred. Can happy tea laugh finally? (Yang Xizi of Europe of Beijing time finance and economics)