Author: Noisy horse, new retail business comments on news analyst of engage by special arrangement
"Who can dissolve the angst that cannot 300 million person sleep peacefully? "Who can dissolve the angst that cannot 300 million person sleep peacefully??
"Request, I did not want to stay up late really, fool sleep of division what? Again so go down, I should boil him while still alive dead really. " a few days ago, 00 hind the netizen is in gregarious network " call " fool sleep master.
This stays up late, insomnious netizen, not be " exemple " .
By October 2020, investigation of Chinese Morpheus seminar shows, occurence rate of Chinese adult insomnia is as high as 38.2% , "Mean sleep-disorder of existence of more than 300 million Chinese " . In insomnious crowd, with 90 hind, 95 hind, 00 hind the youth Morpheus issue that is a delegate is most outstanding. After these data are released, cause netizen heat to discuss, develop small gain to heat up search a list of names posted up for a time head.
To sleep good become aware, the youth has made a variety of attempts. Two when Grain Rain data arranges a youth " fall asleep course " , masses course includes to take fade black element, play a mobile phone, listen to English audition, listen to comic dialogue, several sheep, ran, drink etc, small numerous line includes to bending over to read article of full length classical Chinese, see crayon small new, listen to physical class recording, shake a head until shake dizzy etc.
Beautiful money is bought fool night-suit Wu, attribute small numerous line undoubtedly. On December 31, 2020, clean out treasure to release " profession of 10 big an unexpected winner watchs 2020 year " , fool sleep division and spiral shell pink hear mix colors of socks of model of smelly division, cerements, silk chain division goes up to wait one case between division, direct seeding selected.
Small numerous, an unexpected winner is to fool sleep on division body " label " , can it exceed the angst that cannot 300 million person sleep peacefully to receiving?
Intermediate child
On November 27, 2019 before dawn 1 when 45 minutes, actor Gao Yixiang called when ran " I am washed-up " , trip is in the ground, abruptly dies. Before this, he is already successive transcribe the program of 17 hours.
Gao Yixiang's circumstance compares an extreme, but work overtime, boil night to sleep, insomnia, it is now the youth's normal.
To the reason of youth insomnia, newsreel " chase after Mian to write down " ever discussed deep. Student insomnia, because study presses muscularity,be, because working job is overmuch and overweight,office worker insomnia is, often stay up late work overtime, still have doctor of truckman, ICU, game advocate sow etc, be affected by respective job or profundity of life centre of gravity, sleep good become aware become extravagant hopes.
" chase after Mian to write down " investigation data shows, shanghai is sleeps the least city, shenzhen is the city that love sleeps in the car, beijing is to work overtime the maddest city, average one year all night works overtime 12 times. From the point of countrywide limits, 2013~2018 year, the time of Morpheus of average per capita of compatriots drops by 8.8 Xiaoshi to 6.5 hours.
Resemble " hundred years loneliness " each corners that medium insomnious disease spreads to Ma Gongduo are same, the youth's insomnia is growing in intensity. Nevertheless, have a problem, arose to resolve the demand of the problem, "Morpheus economy " take advantage of a favorable situation and rise.
According to " 2018 - analysis of market of Chinese Morpheus medical treatment and investment prospect considered to report 2023 " , our country improved dimensions of Morpheus estate market to be 279.7 billion yuan about 2017, among them, morpheus health care tastes 12.8 billion yuan, Morpheus medicaments 13.4 billion yuan, Morpheus appliance things 250 billion yuan, Morpheus serves 3.5 billion yuan.
Analyse data simply, you can discover, hypnotic product is in physics " Morpheus economy " in hold absolutely mainstream, but Morpheus serves this one market to also not allow to ignore.
A Morpheus medicine expert says to media analysis: "To major person character, hypnotic method can be in physical sex only alleviate on certain level insomnious state. Closely related affection of the insomnia of modern and social environment, oneself, want to save insomnia, more important is inner calm. More important is inner calm..
Because,be insomnia person need focusing heart, mix at psychological doctor as interpose physics is hypnotic the intermediate child of the product, fool sleep master emerge as the times require.
On electric business platform, operation of a few store is worn fool sleep business. Some shop are had 100 many fool sleep master, they are undergraduate course record of formal schooling at least, student studying abroad thering is no lack of, sea returns, officeholder, use stage name severally, undertake communicating through speech of small letter, QQ or phone and client.
Mix according to customer demand tonal and idiosyncratic, shop fools the schoolboy sleep division cent is " strong president news group " " uncle accuses group " " big wolfhound sound group " , the schoolgirl is fooled sleep division cent is " sound of trailing plants Li " " sound of drive elder sister " etc.
"Hive off " hind, according to accepting the order rate and decision of the rate that return sheet are fooled sleep division level, fix its price then. The price from lowest 20 yuan 20 minutes, go to 80 yuan 1 hour, still can wrap week of day, bag, Bao Yuenai to come buy outright like fool sleep master.
The key depends on, fool sleep division should be used read aloud poem, taletelling, sing etc " talent " will fool sleep, also can use the loneliness of the other side of lovers' prattle clear up and angst sometimes.
More important is, fool sleep business of division need affection, skill has both -- when quiet listen to a client to pour out; Encounter a word not much, how to bring a topic oneself " warm field " ; Those who encounter mood out of control, how timely channel; When the client has drowsiness, proper soft tone reads a story or broadcast slow music, help client falls asleep.
Fool sleeping is not an easy thing, but in capital and platform eye, this is market of a blue sea.
Cruel grow
Many personage inside course of study expresses to media, because have huge market demand, "Morpheus industry remains a La Hai " .
When the person do poineering work of industry of a Morpheus accepts media to visit, disclose, hangzhou city treats insomnious hospital, examine a quantity every year to turn over times.
Depend on the smell of acumen, tycoon immediately respond to a news, enter early bureau. 2015, samSung released Morpheus to track implement SleepSense; 2017, the apple buys Finnish Morpheus monitor to produce business Beddit, its conformity arrives in malic zoology. Same, the domestic tycoon such as millet also hardware of dabble intelligence Morpheus this circuit.
And in fool sleep master domain of this one fractionize, also the motion is constant.
Among them, the skill platform that Wang Saicong invests " than the heart " (original name hubble-bubble fish) very typical. Go up more formally 2015 than the heart line, netting net Ga is obtained after a year financing of 50 million yuan of angel annulus, be in 2017~2019 year, take morning of make known to lower levels to achieve cast, general thinks of Fei of capital, song asset, Sino-US achieve cast two rounds of financing that wait for an orgnaization to participate in.
On the platform that compare a heart, besides " Wang Zherong boasts " wait for popular game, phonic still actor advocate sowed voice is revealed, offer fool sleep, wake up wait for a service, fool night-suit Wu to fix a price tens of yuan differ, use the means that recites a story mostly, help user falls asleep.
Than the heart besides, some closer year, come on stage " fool sleep " the App of the service is increasing also. The software such as Yami, Soul is open to the user fool night-suit Wu, lian Mai's price from differ a few yuan to hundreds of yuan hourly.
On Yami platform, roll out a batch " exclusive fool sleep official " , public voice actors or actress advocate sow " acoustical warning gets stuck " , feeling value, market value, active from sound value, enchanted be worth 4 dimension to spend dozen of cent, lubricious to respective keynote, consonantal color undertakes specific specification, choose with convenient client.
Because saw the market demand that Morpheus serves,be, 2017, zou of Zou of the person that do poineering work continuously guides a group to roll out " nap Mian " small order and App.
Conspicuous is, "Nap Mian " made " love beans is fooled sleep the day is round " , 10 thousand alizarin red, of Chen Xiaoyun, Wang Ou, Wu Kequn, Huo Zun, Chen Xiang, Li Shi, hot item silvers coin child, each Lu Mingxing such as BY2, Xie Anran is reincarnate fool sleep, fool a person to fall asleep with the means of frequency.
Meanwhile, listen in Netease cloud music, litchi, YY, night wait for App to go up, be similar to ASMR (reaction of spontaneity consciousness main and collateral channels, show imitate draws out auditive, haircut, rain or steal steal murmurous wait for sound, stimulative person enters Morpheus state) wait for speech to fool sleep content, also dig many discharge.
Sleep to fooling master this profession, still offer specialized vocational training without an enterprise at present, fool night-suit Wu to also did not unite a standard, the price is differ, channel each different, some uses frequency, some relies on direct seeding, some uses speech of small letter, QQ or phone, whole appears cruel growth condition.
Even if is such, capital and platform sleep to fooling service still scramble for sth. Comment of new retail business thinks, basically have the following at 3 o'clock reason:
1.Morpheus is the topic that netizens are happy to talk about, have stronger gregarious property.
2.Everybody should sleep, insomnia is whole society almost " common fault " , consequently Morpheus service is high frequency second setting.
3.Platform target suffers numerous with insomnious group, it is mostly with 90 hind, 95 hind, 00 hind the youth that gives priority to body, they more be brave in have a taste of what is just in season, be willing to accept all sorts of strange things.
Strong socialization, high frequency second, same a target group, union is together, can promote platform stickiness greatly. Look from this angle, comparing a heart is a platform that plays game have however fool night-suit Wu, not fathomless also.
Gray region
A lot of fool sleep division feels oneself job very cure. Really such, fool sleep the existence of division, can placatory one part insomnia person mood, alleviate their angst and loneliness, rise to sleep peacefully action.
However, fool sleep division is a burgeoning industry, because lack is superintended, existing " gray region " .
"Experience is yellow " " edge ball " wait for content, it is each big smooth heading aches but the issue that must handle again. For instance, tighten up management a few times not to have fruit hind, fight a fish to ever chose to issue the direct seeding that wears ASMR category in the round; On the platform such as Netease cloud music, search ASMR relevant content, already cannot show a result.
In September 2020, litchi App is exposed to the sun to be put in the content that aid Mian to tease, much name aids Mian advocate sow lead the issue such as video of sound of carry out low common, guangdong net letter does after waiting for a branch to talk about, instruct its to close stop direct seeding edition piece " aid Mian " channel, recorded broadcast board is worn below piece in aid Mian kind violate plan program, comprehensive platoon makes a thorough investigation of manage violates compasses sound video.
Litchi responds to media to say, violate compasses advocate sow content to be occupied only very fraction, will rectify and reform thoroughly fulfil strictly.
It is ASMR can appear not merely hit " edge ball " content, fool night-suit Wu man-to-manly to appear easily also this kind of circumstance.
In platform of business of a certain cable, new retail business comments on discovery, a shop fools night-suit Wu month medium to sell amount to 200+ , in client comment, appear however one piece is fooled sleep master " little elder brother " the photograph of bare abdominal muscle. The problem is, fool sleep does Shi Zhen's be necessarying send this kind of picture to the client?
These information accumulate over a long period, inevitable meeting influence is fooled sleep this occupational wind judges division, if one is fooled,sleeping division place says, search on the net " fool sleep master " , can a few can't bear the evaluation of pleasant to hear.
The negative opinion of the outside, let this fool sleep master " very afflictive " . Look in him, beside fool sleep division is very genuine, have professional morality very much, "But sometimes our explanation is not clear, also do not wish to mention to others so oneself are to fool sleep master. Also do not wish to mention to others so oneself are to fool sleep master..
See not hard, this is bad money causes whole industry by " opprobrium is changed " typical case. The key is, to a burgeoning industry that still is in development phase, "Opprobrium is changed " the likelihood is to fool sleep the shadow that division casts off hard.
Can sleep to fooling master this burgeoning industry gives superintend, let fool sleep the work flow that there is a standard like advisory division of division and psychology, correct the problem that in developing a process, encounters ceaselessly at the same time, it is to fool sleep master whether the key that benign health develops.
Now topic: If insomnia, what method can you use to fall asleep normally?
