The closest period of time, h&M, be able to bear or endure the western brand such as gram, A Di is intended " play with fire " make target of public criticism. Conversely, the Li Ning in card of home made product, how to step to be benefited from which, assemble of many door store moral quality are moved.
Turn to Li Ning in succession in people, when how stepping, shoe dealer found business chance from which, the line of sight move arrived on homebred shoe, come to acclaim again.
Most exaggerated the cosignatory money Wei Dezhi that a shoe is Li Ning and Wei De 4, cost price is 1499 yuan, fried a top price to had fried 48889 yuan now, rose 31 times. Because the price is too unusual, had not clinched a deal at present record, be in a kind of case that valence does not have city to fall.
Do not look down upon means of this kind of hype nevertheless, although 40 thousand multivariate homebred shoe did not clinch a deal,measure, but more than 10000 yuan shoe has had many people to be being bought.
Homebred shoe also is greeting the new era of hype!
1
Does Li Ning take the chance to rise in price?
The culture that fry a shoe has had 30 old histories, among them, the whole world fries the Kan of singer of a genre of popular entertainment consisting mainly of talking and singing that shoe tycoon is the United States to a form of a address for an official or rich man, at present social status has been as high as 6.6 billion dollar,
Companion fries shoe upstart effect to show as Kan father, more and more home youths joined this one to fry a shoe orgiastic in. To check this is planted phenomenon, branch of Central Bank Shanghai ever gave a file technically to advocate " the shoe is worn do not fry " .
Anyway, the circle frying a shoe previously is main around move be able to bear or endure the foreign brand such as gram, A Di and coco spreads out. And after pily incident, li Ning, how to step card of home made product to also be fried by shoe dealer.
Besides Li Ning's Wei Dezhi 4 besides, cost price 1699 yuan Wei Dezhi 7 surmounted money of set limit to to had been fried 10 thousand yuan or so. Show according to shoe business APP, this pair of shoes just clinched a deal with 8989 yuan price a pair.
Although the shoe that how steps is expensive without Li Ning, but excessive price effect is apparent, price is 499 yuan how to step Duo A dream is cosignatory shoe, the price is 3699 yuan now, rise 3200 yuan, go up more than 6 times.
In this kind of atmosphere the influence falls, be like some to be not money of set limit to to also begin to rise in price. The netizen spits groove on the net, a pair of 469 yuan Li Ning shoes were bought to male friend before half month, the price had risen now 699 yuan. Knowing is Li Ning the price was moved on the government or the price was moved on agency without permission.
No matter whether Li Ning government takes the chance to go up,moved the price, li Ning left a kind of feeling that rises in price generally to the person, this to Li Ning not be meddlesome, this meeting gives a person the sense of a kind of loot a burning house.
Also rise generally because of Li Ning price just about, the netizen expresses, I purchase the freedom that what is me with my money, want a country to did not let sell only, I can be bought.
Can see, li Ning this second price general goes up to people a kind of not quite good impression. So that many people aux would rather,bear pressure, also be willing to choose to be able to bear or endure more gram.
Be willing to buy more to the netizen be able to bear or endure of the gram spit groove, my hope just spits groove one kind, it is after all before major issues of principle, had better not let alien see joke.
2
How does homebred shoe acclaim look upon?
To the wind that current and arisen homebred shoe acclaims, is telling everybody how of look upon?
My individual sees this its happening very gladly actually, because this is a of high end of homebred shoe strike important step.
On March 27, I sent in entire network the name is " I also want to support Li Ning, but Li Ning's price is overcome than be able to bear or endure,return expensive " article. It is price likewise 1499 yuan shoe, why be more person is willing to choose and to be able to bear or endure overcome?
The mainest reason is people the acknowledge to two brands is different, the brand that always feels Li Ning is inferior to be able to bear or endure gram. So the issue came, how to promote this kind of understanding?
I offerred 4 kinds of means of settlements in the article, it is respectively: Roll out product of a top class flagship, gift culture character, seek far and neglect what lies close at hand (exit turns sale in domestic market) , brand hype.
Among them, a kind of the simplest method participates in a brand to acclaim directly namely, after all the group frying a shoe that home has opposite maturity, this meeting reduces the educational cost of the market greatly.
Through frying a shoe to be able to give an user suggestion of a kind of psychology, after you bought this pair of shoes, meet what appreciate all the time. This meeting buys the sense that is gain one kind to the person.
Accordingly, acclaim upsurge to the homebred brand that appears currently, this dispute often is accorded with anticipate. It is the phenomenon that Li Ning rises in price was not handled good only.
Hypothesis plum peaceful government announces to rise in price in this time the whole line, this meeting is exceeding use up an user the good impression to the brand, give a person a kind of sense that cuts leek.
Assume Li Ning government did not announce to rise in price, the price is moved on agency without permission however. Li Ning cannot is opposite its turn a blind eye to, should let all agency unite the price immediately however, cannot do sth without authorization rises in price.
Of course, the wind to the arisen hype on current market, li Ning can open an eye to close a key point, cannot excessive hit pressure.
If Li Ning wants to follow from brand acknowledge,be able to bear or endure the be on an equal footing such as gram, A Di, one of accomplishing 4 kinds of methods only at present, best the rest all of 3 kinds of methods is accomplished, can realize a brand rise abruptly truly in the future probably so.
With media thinking entire network is enclothed, let product sale be attracted!
Future all commerce compete, metropolis focusing is on media transmission. A company or a boss, if media thinking is in short supply, be destined to be able to be defeated ahead of schedule below blast come.
Remember please: Spend without transmission, spend without acknowledge; Spend without acknowledge, do not have the United States praise degree; Without the United States praise degree, he Laizhi name is spent!
