The businessman that makes direct car is very clear, quality notchs is the core place of direct car, want to do direct car to must want to learn to do quality notch. How to obtain the means of fast nutrient, control charge and promotion hit effectively? Be about to be analysed after all from the root below is what element affected quality to notch.
Quality distributes the statement that 5-6 distributes, how to promote? See next graph contrast
Shop setting: Special local product kind, have oneself company shop, oneself representative, oneself plant, the market below the line has fixed sale channel, shop has actual strength but because operation is not professional,sole pain spot is and bring about outstanding achievement to be paid no attention to all the time want.
From the graph can understand in the data of 1 be clear at a glance, keyword quality cent of whole compares the on the low side, case that still has 5-6 branch even, be about to decide the dependency of the product has done above all in the light of this phenomenon:
Whether is the layout of product attribute, caption and originality caption mixed should put in advocate the photograph that make a statement matchs, if do not match, affiliation keyword foundation notchs with respect to meeting on the low side, conversely quality notchs talent will be higher.
If be the discharge that comes in through searching a keyword, because collect,add buy and change rate difference, also can bring about quality to distribute unripe wave motion likewise. Direct car operation is not meet partly temporarily, also not be after adding the word, sit enjoy its to become, accumulate slowly however, attention data trends changes, through one step by step go optimizing adjust, ability achieves wanted result.
Compare a figure 2, it is the product that I am making at present, congener eye, pass the diagnostic analysis of early days, after continual system is optimized, quality cent is already stable now was in 10 minutes.
In the attends newly speech in unit process of cargo bandling of straight be open to traffic, quality notchs general low this is very normal phenomenon.
Early days keyword is chosen can recommend a vocabulary through the system, because be a basis,attribute and baby caption, direct car caption do correlation, such word mark will be higher.
Pass data to accumulate next, the keyword mark that hits to doing not have a dot for a long time goes up not to go, had after clicking, ability rises. Clean out treasure official net to emphasize raising a term ceaselessly now, be sure to keep in mind direct car to be able to leave slow, quickly, leave suddenly, but cannot stop namely, if online time grows a mark to also can get ascendant, halt cannot stop to pause when be being popularized so, the action to raising a term is the most apparent.
A lot of businessmen want to raise quality to notch when operating store, but as a result of all sorts of reasons, do not know how to do it. We understand the influencing factor that next quality notch together below.
Quality assigns influencing factor:
The effect of a certain plan that fundamental dispenses product adds and whole straight be open to traffic is concerned. If former result is right, corresponding to the product foundation notchs also can help somewhat; If latter result is bad, foundation of can immediate impact notchs, connect new the quality with affiliation corresponding word notchs also meet on the low side.
One, originality quality:
Of assessment is the consistency of keyword and picture, basically show with what direct car pursues click concerned couplet, the hit that achieves an intent usually is taller, subsequently of originality quality notch also can jump over tall, because this needs our market attention to click a circumstance, when occurrence problem, change in time click bad originality to pursue.
2, dependency:
Produce category eye, caption, property, originality caption, crucial parts of words looks (of keyword and caption agree with degree, of keyword and originality caption agree with degree)
Must assure the consistency of attribute and keyword when baby is released so, endeavor to choose to accord with the attribute of product feature, kind eye must optimization.
3, the experience that buy the home:
Just as its name implies of the experience that buy the home carries the promotion kind of direct car namely, the influence buys the home to obtain the dynamic feedback of the experience in the place in consuming a process. And the experience that buy the home is to measure 3 dimension that clean out quality of keyword of treasure straight be open to traffic to notch to spend one of, basically mix clinch a deal change, service selling the home evaluates be closely bound up.
Common feature is told even if buy the home to pass search keyword, click next sheet and finish buy, change taller, astral class notchs taller, because this index is had to product demand,change ability well.
The place on put together is narrated, we understand in these a few index, what promote easily least of all among them is dependency, of best promotion is originality, since we mastered these, be about to undertake according to this rule the actor chemical industry of direct car is made.
How to raise quality to notch?
One, quality dispenses keyword:
Of keyword and baby match the degree, dependency with product oneself, attribute dependency, kind eye dependency, include product caption and promotion originality title. Offer here simple, can promote the little skill of dependency: Add the keyword to originality caption namely inside, quality divides dependency to be able to get promotion or full check quickly. Share in detail to before the keyword chooses this detective, having, what do not understand how to undertake the keyword is chosen is OK look, was shared today here nevertheless more.
2, quality dispenses hit
The hit is originality effect measure a level. Want to promote quality to notch, the most fundamental premise promotes a hit namely, drive the promotion that originality effect notchs later like that.
About hit forehead influencing factor:
About choosing a fund:
Is supply of goods stable? Product whether to answer season? Whether people money? Whether profit money? Whether drainage money? Whether does product of the decision that choose a fund have competition ability inside whole industry, it is important to because this chooses paragraph blame,be.
About the picture:
Namely ad plan, to the character of the product the description needs to reveal those who give a product to sell a dot character, comparative contest tastes differentia, head graph design wants marked, price sales promotion wants to reflect, such advocate the graph just can have a hit.
About the price:
The price is one of elements of the attention that buy the home. Whether has product value undertaken the market is analysed, than be opposite, whether does the price accord with the market? The price hit of on the high side is low, the price of on the low side lets a person feel product quality does not have safeguard, proposal retail price holds mainstream price the area is the most likely. Product fixed position differs to be clicked finally change also can differ.
About sales volume:
Basically be the sale record that trades successfully through clicking final generation, saying simply is fundamental sales volume, include to collect add buy. See sales volume now and be being consumed is one of reference that people shops, certain sales volume foundation can take new flow for certain, one is collected well add buy, the become silent that can promote a product is changed, such changing the meeting is taller. So a sales volume 0 with sales volume the product of 1000, the influence that brings to the hit is very big.
About caption:
Caption is an ad saying actually, a good caption can bring more clicking, caption wants as far as possible concise, word number is limited must reasonable apply. Can use a few essence to allow a keyword to come to those who promote essence of life exact flow click, also can add element of a few sales promotion to promote click.
Keyword essence allows to spend definitely:
Popularizing caption and product caption is equal on dependency, for can effective promotion keyword and caption match rate, do not want to perhaps part keyword fractionation as far as possible, such meetings affect the result of the keyword. Same condition, spend related compare high relevant spend low keyword to click should some taller.
About putting in:
Go up integratedly graph, the shopping sex that buys the home in the light of night is strong, compete in the light of what be the same as an industry at the same time little, should reasonable use forms for reporting statistics of period of time, buy a crowd to undertake an analysis to yours. Watch which time next paragraph click relatively concentration, which time paragraph click less, should reasonable and effective use the flow that focuses period of time.
Can come to those who decide a product put in time according to vicissitude of the market, there is different value in the promotion of every period of time, because put time on discharge of can immediate impact, lest miss gold period of time.
Summary: Dependency is quality notchs in influencing factor most fundamental element, above the skill that main body chooses a word in the keyword now. About choosing the content of term side, the detective in the article before has had mentioned, everybody can serve as reference.
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