The egg carbonadoes of cake sweet close, cooked glutinous rice pounded into paste puts the continous of potato of soft, wolf's fang on the ice glacial bright of pink... in the memory of Chengdu person, the lane below banyan child in a small go-cart, the boss is pulling end sound peddle sound, full street waves to taste spicily, comprised the fastfood culture with Chengdu distinctive street jointly.
Commercialize spring tide to fall, the street of Chengdu is fastfood making hard choice: Some founding brand, into bazaar, some still is defended often taste in street tarry. Will fastfood future move toward Chengdu He Fang? A Chengdu is fastfood " be out of shape write down " performing.
New
Into be stationed in diversity of bazaar, taste
The egg carbonadoes social status of potato of cake, blast breaks up immediately time
A when be located in Sichuan gold road to go up " Dan Dandan " the egg carbonadoes cake joins in inn, these days strong start business. The shop of 10 much square metre can allow client hall to feed, the cartoon adornment with visible everywhere shows here fixed position is trendy. Butter conserve of fragile pine of Aoliao, the ovary and digestive glands of the crab, mango, Durian is full... carbonado with traditional egg the taste appearance of cake is compared, the Chinese and Western of category it may be said that supplies in inn is united in wedlock.
The reporter comments on discovery of the search on the website in the masses, be located in Chengdu " Dan Dandan " the egg carbonadoes cake shares 36, among them the majority leaves in exultation city, 10 thousand amount to the bazaar such as square inside. The official website of this brand shows, up to in March 2019, the brand joins in door inn already had 23 outside the province, distributing to wait for a city in Chongqing, Xi'an, Zhengzhou, Urumqi. Egg of another Lei Si that makes an egg carbonado cake is interlinked carbonadoes cake, there also were 3 stores in Chengdu, sheet tastes unit price highest sold 10 yuan.
The still has a tradition cryptotaeneous cinquefoil potato of like fire, show scamper soft flesh, cooked glutinous rice pounded into paste to put pink on the ice to wait fastfood. The brand that makes cryptotaeneous cinquefoil potato " drive tomato patch " 25 straight battalion are shared in complete Chengdu inn and join in inn, do those who show scamper soft flesh " soft flesh of boiler side side " have 10, fire must send very hot cooked glutinous rice pounded into paste to put pink on the ice last summer, in construction alley one is less than 400 meters driveway to go up to have nearly 10 businessmen selling.
The reporter notices, bazaar is luxurious edition is fastfood go up besides taste richer, the price also edge of tower above street is fastfood many. About 5 yuan of cryptotaeneous cinquefoil potato side the street are in " drive tomato patch " 10 ～ sell in inn 18 yuan differ, the price of pink of ice of cooked glutinous rice pounded into paste of different brand is in 8 ～ 15 yuan between, soft flesh is in 10 ～ 30 yuan between.
Change
Innovation taste leaves join in store brand opens provincial foreign country
Why to want a shop of brand of fastfood make it? "Drive tomato patch " brand author gentleman of the Kingdom of Wei thinks, street edge is fastfood with join in inn can not compare a gender, "Wholesome condition, brand, pack etc different. " gentleman of the Kingdom of Wei says, "Drive tomato patch " leave to be mixed in shopping centers normally bazaar, just offer a technology to groom by the brand, secret recipe condiment, unified decorate and design freely, "Connecting potato is to cut good finished product to send, showed scamper to go, taste also is to quantify, of the standard, as tea with milk. " go up in brand sale, "Drive tomato patch " before go in roadside booth far, gentleman of the Kingdom of Wei introduces, the brand has unified network sale, can film in the light of heat theme video, preparatory activity.
This kind of standardization is run, manufacture quickly, need not hind the rake in of light meal mode that diversity of hutch, taste, contented masses consumes market effect, held water 2016 " drive tomato patch " the brand began ceaseless dilate to join in last year inn. Gentleman of the Kingdom of Wei introduces, these two months open 5 to join in even inn, at present the inn of practice has covered the provincial area such as Tibet, Qinghai, bleach ocean to cross the sea even went to American new York, "In the Chinese meal office that makes in person of a Chengdu, sell a product with the form of the inn in inn. " gentleman of the Kingdom of Wei expresses, according to a sector of an area of shop and position, "Drive tomato patch " everyday selling quantity goes to 400 in 100 between.
Gentleman of the Kingdom of Wei thinks, although field of the Chengdu City does the brand of cryptotaeneous cinquefoil potato not to issue a few, but have join in qualificatory brand still is in a few, this market still also has very large space. Nevertheless, gentleman of the Kingdom of Wei thinks, join in mode does not suit all and fastfood, "If the product is too onefold, periodic short, attract a guest very hard to eat every day, that is about to consider can gain money. " compete to suit, gentleman of the Kingdom of Wei expresses, oneself are in original and sweet-and-sour, hemp hot, Zi like that on the foundation of taste, preparation is new roll out curry flavour and flavour of wintry shade result.
Changeless
Defend often taste in street tarry
The He Ji egg that is located in Wen Miaoxi street carbonadoes cake, it is Chengdu egg carbonadoes the net of cake bound is red " originator " . Article of chapter of father a surname still stands fast inside bar, everyday he should do 1000 many eggs to carbonado cake, holiday is done morely, should sell everyday about 2000 many.
Regard Chengdu as fastfood discharge delegate, he Ji egg carbonadoes cake nature got of a lot of bazaar invite, but up-to-date, he Ji egg carbonadoes cake still joins in without inn, he Zhangwen's manner is very determined -- " do not go! " , reason also very " capricious " : "In bazaar put up the shutters of set up shop has fixed time, I want to visit friend in person occasionally, rest even on Sunday, should close, go which have bazaar deal so free! Go which have bazaar deal so free!!
Bottom gas of He Zhangwen results from He Ji egg carbonadoes the person with cake old scrape up is enraged. 1990, language of chapter of congratulate of heart in relief person will become " Chengdu floats " , a small go-cart is placed outside door of stone room middle school, 5 horn money an appetizing egg carbonadoes cake, 20 old in fostered a batch to approve student vermicelli made from bean starch. The He Zhangwen 7 years ago changes small go-cart into small storefront, much a variety of 20 taste, the price also year after year went up 3 yuan, but He Ji egg carbonadoes the flavour of cake still did not change, still bring the student that gets many finish school to come back to review, make a person angry spread to the network from street gradually.
Egg of ↑ He Ji carbonadoes cake
Although congratulate writes down an egg to carbonado cake had registered trademark 2016, but its outspread form has not been commercialized. He Zhangwen introduces, 10 congratulate write down altogether of complete now Chengdu the egg carbonadoes cake, the kin that is him is managed, his recipe technology conducted relation freely. He Zhangwen says, he does not ask the recipe is counted accurately to the gram, skimble-scamble also raw material offers money, the more that pass is gimmick.
To be in Chengdu street is arisen " Dan Dandan " the egg carbonadoes the chain brand such as cake, speak bluntly of congratulate chapter article not dread competes. "What earn even locksmith is quick buck, us all flavour are 3, expecting is to be fried now sell now, so old those who make first-born suggestion. " He Zhangwen says, he had not wanted to want to carbonado He Ji egg cake leaves to join in inn, want to manage small business, and the business in self-confident inn contrasts absolutely join in shop is good. These in year, he Ji egg carbonadoes cake is not invariable, developed new taste, business sells outside still debutting with platform collaboration.
Expert view
Sheet tastes inn is to consume what change subtly to need the road of classics
Those who interlink a brand is essential depend on meal culture
"As the market more and more fractionize, consumer taste more and more ' sly ' , sheet of characteristic small meal is tasted is the way that meal economy progress must want to today. " Yuan Xiaoran of secretary-general of consortium of Chengdu meal a person of same business thinks, sheet savors the dominant position with meal the largest store is essence of life attracts a customer definitely, advocate make product distinguishing feature bright, can satisfy client requirement better. Below the big environment that rises ceaselessly in manpower cost, most sheet tastes inn to belong to standardization operation, need not be versed in to be used multifariously and excessive be anxious.
Nevertheless, whether to want chain to manage to traditional characteristic meal, yuan Xiaoran supports reservation attitude, she thinks, if be option of large meal group,sheet of 9 kinds of category is tasted change a likelihood to succeed, and the small meal of take root community because " have one's moment " and rushed open chain store, prop up without what supply chain, will be afterwards hard. "The chain of meal enterprise is managed whether successful, crucial core still is a product. " Yuan Xiaoran expresses, from the point of the chain meal company that runs a success at present, basically some kind of sheet tastes focusing, from Chinese Quan Jude roast duck, dog pays no attention to steamed stuffed bun, to blame of Ga of Buck of Western-style Mcdonald's hamburger, star, Kendeji fried chicken, surely win the guest wraps around Sa, do not search to give blame class almost and the case that successful chain manages.
Taste inn small meal to sheet and character, yuan Xiaoran thinks, development trend of future will be " fewer but better, small and beautiful " , change through setting make give in small shop 90, 00 hind the space of more experience, still need to consider to manage standardization, price to kiss civilian change, sale diversity, dish is tasted delicate change and serve self-help to change wait for an element.
Is fastfood road in Chengdu He Fang? Yuan Xiaoran introduces, bureau of business affairs of the Chengdu City began to make 2016 with " red-letter day of division of renown dish, boutique, name, name (meeting) , renown street (area) " for the plain dish that prop up " 5 " brand system, choose a batch of consumer every year to approbate " Chengdu name dish " with figure of trade of delegate Chengdu meal " Chengdu boutique " , suitable promote old cafes, dragon to copy circle of boiled dumpling of hand, Sichuan noodles with peppery sauce, bell, Lai Shang 5 wife and children eat characteristic inn to be maintained to head batch fastfood kind " Chengdu boutique " . As " 3 cities 3 " construction especially " of cate " make, what Chengdu will pay attention to district culture characteristic more is fastfood breed and dig, this year " 5 " the boutique of 100 characteristic small meal that will single out Chengdu, through storefront wholesome, bright hutch shines mining of processing of rubbish of hutch of facilities of facilities of kitchen, energy-saving environmental protection, eat, culture, brand is packed, the series such as concept of healthy diet consumption works, come to those who drive characteristic small meal carry archives to upgrade, help the healthy development that turns small meal company.
"Chengdu small meal interlinks the development of the enterprise, want a key to be done in culture, viewpoint of value and lifestyle respect think. " Yuan Xiaoran plaints say, natural confluence cannot break up meal and culture, the culminating competition of meal is the competition of culture domain, "Where does your culture go to, where can the force of your meal brand also go to. " this is a way that leaves characteristic small meal tomorrow.
Ni of Zhong Qian of red star journalist
Edit Zhou Lin
