Is the biggest pain spot in electric business after all where? New retail hopeful solves a problem,

Why is electric business met swift and violent development rises, become so called hypostatic inn and traditional sale killer?

Because electric business is cheap,be merely, fake be current, does bad money drive out fine money?

If you see idea, and not thorough analysis is substaintial, still can be only so in traditional lair roll about.

Traditional sale is 4P frame, although we cannot say traditional sale is useless, but be in really invalidation? Why be invalidation, because sale tool, resource and element are in,produce tremendous change.

Acting character of advertisement, channel, star can lean previously, terminal sale and score a success, but rely on this kind of big transmission and tactics of sea of faces now already invalidation.

Promote oneself cognitive capability.

Internet sale, need us through having an insight into the pain spot of consumer, urticant dot and excited point come those who manage sale detonate, is not to rely on to repeat simply with so called executive force.

Just be to the cognitive ability of the thing most the ability of core. Cognitive ability, this kind of ability is the critical force of Internet times, is not the success or failure of sale strength decision that says before us.

Opposite tradition is retail for, electric business solved cost and efficiency problem.

Since Ma Yun business saying report this word general not answer exist, everybody believes, but of electric business or existence, electric business reduced cost namely, improved efficiency, because this was born to clean out cat of treasure, day, beijing east with platform of large quantities of one perpendicular cable business.

But electric business also has fatal problem, solve an experience unlikelily. Clean out treasure to also have VR, but it doesn't matter is used, after all the animal of personage sociality, need the communication below the line and setting.

But experience and social issue are solved very hard, this also is A in painful.

Accordingly, ma Yun put forward new retail, this may be an edge tool that electric business solves an experience.

Electric business still has a bit to be solved very hard, that is an experience. New retail should solve this pain spot, very likely, but must be united in wedlock with entity. You knew probably now, why Mayun moves to buy a line to leave retail company again and again.

Accordingly, hypostatic future is in new retail. With the line next union solved all pain spot on the line: Cost, efficiency and experience.

1, super IP: The solution of the brand, achieve brand potential energy, the join of anthropomorphize, stimulative business goes now.

Authority is modelled, super IP is modelled, one is the super IP of the brand, the super IP that another is an individual is modelled. Pass anthropomorphize, endow with can, topic and content capacity will make super IP, build the potential energy of sale, final ability precipitates through discharge, discharge, operation, those who achieve bigger increment and sale change.

2, setting changes: Can from go up at all arouse buy, form just needed and discharge;

Good product is the product below setting, not absolutely just needed, what only setting falls is firm need. Want to choose the setting proceed with from the easiest breakthrough, solve change a problem.

A lot of category and product because cannot by masses acknowledge, common channel and sale means disable basically.

Be being cut from setting is a first-rate means, it is under a certain setting, consumer won't wait for the price and brand to be first standard, plant some however atmosphere, value, honorary, face, self-identity, as the standard.

At that time, should experience only pretty good, change with respect to meeting generation.

3, content: Generation joins effectively + company group the drive force that is whole chain.

Enter group person, or is to get business chance, or is to learn to nod a thing to perhaps developing a certain profitable product and project, say simply, it is this group have what value to the member.

Need has a product or project, otherwise, which have so much time to use talk nonsense, will undertake the output of content around product and project.

No more than of the biggest pain spot should pass a company namely group how to change showing issue, inner ego drive and external incentive union, if always need lecture, this group also do do not rise.

4, company group: Sale changes the solution with fission, realize the fission of the member change peace conference of the sale.

If cooperate Internet trade pattern, be sold with cent and share means, let consumer make consumptive trade, force will be more all-time.

Pass the exploration of early days, of seminal user get, content output and operation, had had fundamental discharge and vivid jerk, but need duplicates quickly and fission.

How fission, oneself each seeks customer, too difficult. You should look for B to carry a client first (come from inside seminal user) , pass a service, endow with can, provide systematization tool and means, have flow changing quickly, obtain more increment in order to put an amount, this is us those who say is duplicate with fission.

Saying simply is the ode that promotes pair of B end with the system can, serve C end through B end, undertake fission.

Mobile Internet times, company group special fire, but do truly, valuable and can the company of gain group very few and very few.

Internet domain, can do successfully depend on greatly 3 respects:

1, who can have more flow;

2, who can increase flow change rate and keep rate;

3, who can raise a money to change rate, namely whose commercial pattern can final gain.

The core of gregarious cable business: IP+ setting + content + company group, future is sure to one erupts the growth of type, also solved channel lack of power, just wanted the issue that is not worth with discharge, also be report business and new retail confluence and upgrade.

1, project whole plan is packed

2, design of Internet trade pattern

3, sale operation (company group sale operation)

Integral plan, pack, this is strategy and originality, also be the premise requirement that makes good sale.

Included a brand super IP is modelled, form topic ability and potential energy namely, taking flow oneself is super IP;

What is setting changes product plan, give consumer custom-built solution namely, this is discharge origin, also be to just wanted a seat;

Use from media essence accurate transmission is efficient ignite the market, with the company group undertake changing mixing fission, implementation is sold and change now.

Resource guides, can be born, implementation is sold finally and returning a gift is essential.