Market of respecting home mobile phone a few big tycoons, china for, millet, OPPO, VIVO is people familiar to the ear for certain can a few of detailed old brands. Between these 4 enterprises, it is OK to have actually cent is two a group of people of same interest, one is China for a group of people of same interest, with China give priority to for; Another dispute China for a group of people of same interest, give priority to with millet.
End 2018, enterprise of global report subclass sells amount to break through what 100 billion dollar closes greatly to do not have a few, its China is is, the platoon is in China those who be front row is SamSung, apple respectively. And annual realized millet of body of hand machines and tools 2018 business income 174.9 billion yuan, net profit 8.6 billion yuan. Pure from money newspaper character, millet is sure distance China has the difference that comparative to return. the process that develops from the enterprise, actually itself also puts millet in a lot of problems.
Millet from poineering result character is a very successful company, itself of father Lei Jun is the old man that capital encircles, and the development of industry of very familiar Internet, the path of sale of network of deep know well. Became in millet so at the beginning of, of develop a new style or a new method of one's own initiated " hungry sale " , " advocate the price that call a sex is compared " sale strategy or fixed position. Depend on powerful capital actual strength and network sale passageway, millet gained great success inside short time, lei Jun also made the image in generation poineering popular feeling.
There is science and technology to encircle media at the beginning of founding from Xiaomi next once dispatch points out: "Millet is not company of a science and technology, at best is an Internet company just. And millet advocate dozen " sexual price is compared " the market is politic, from certain level character, it is to pass dimensions economy to reduce upriver profit, dispute of this kind of circumstance often goes against upriver company innovation to develop " .
The situation that Laoluo of hammer mobile phone once also made public in shows: "Over- inside mobile phone firm is same, besides China for, other it is to purchase assemble, without oneself core competition ability, does not want ill will to who atttack so. " this word of Laoluo is in " resurgence incident " in got showing, one piece bans carry out to make close down with respect to tycoon of this science and technology on within an inch of, finally must the amerce of a huge sum on compensate, and the operation that allows company of American fellow surveillance even, it is abasement comes really extremely.
Millet looks two this years be like development perspective is wide, the elephant of a flourishing. But from be born one day that, millet is put in the problem with a lot of move. It is devoid core science and technology above all. This is not millet problem, manufacturer of domestic most mobile phone is put in such problem, core fittings is to buy buy. What chip buys is tall connect, of the Kang Ning that screen uses, photograph what stand greatly like what the head uses, of the Suo Ni that COMS buys, even some factories that join oneself are done not have; The fixed position a priori that is millet next has a problem.
Walking along low to match strategy high is the killer mace of millet all the time, this is brought about ever since products plan and sale respect appeared a lot of problems, and can form consumer inertial, once this kind of circumstance is formed change hard inside short time, become a vicious circle thereby. To get more interesting forms for reporting statistics, affirmative meeting undertakes compression to the defray of other side, for instance the respect of research and development of core science and technology. Millet once had paragraph of time to come out the chip that should make oneself, but of the arrival as Sino-US trade war and follow-up " resurgence incident " happen, this message becomes very low-key.
Begin from 2018, lei Jun began to be made to millet adjust, red rice serves as child the brand is run independently, independent sale, should go a bit China the course with bed double tie-in brand. Judge accordingly, the mobile phone of millet also may be met after machine of occurrence high price, with the apple, China contend for share of high-end brand market to wait, hope Lei Jun can let renascence of millet bath fire.
