Sale needs to cater to human ability to succeed. Normally the circumstance falls, a lot of consumption of people choose to stem from instinctive judgement, of dispute reason, the person that this is sale realized better sale to offer a possibility. This book points out, 6 thinking that master cerebrum cover a region, you can capture human instinct, target ground affects the client's choice, create an another popular myth.
What is the essence of 1. sale? Sale person what are two mistakes that often make?
Sale is some kind of commodity, think method sells a customer. Made the choice of idea of the person that accord with a sale when the client, sale succeeded. Say so, the substaintial in the final analysis of sale affects the choice of people namely. Sale person of attention also should be the issue that how people makes a choice. Sale person often make two mistakes. The first mistake is, think people shops see a sign, because the brand delivered product value,be. Because,this is sale person did not do clear, the action with the oldest brand is not to deliver product value, want however enough and marked, distinct impression leaves in the cerebra of consumer, help consumer have fast choice thereby. The 2nd mistake is, think the person needs to just be consumed to satisfy reason. Actually, people buys goods often is not very sensible. To sale person for, cannot study the demand of consumer only, return idea of should beautiful dot to consider the person does the psychology of the choice.
Why does 2. say the person's consumption chooses dispute reason? What did this bring to inspire to sale?
The choice is absent in the nowhere in daily life, but your choice 90% it is to stem from intuition, of dispute reason, this lives with the mankind developmental instinct is concerned. Ancient mankind is daily first goal of the activity is to live, should finish live this purpose, be about to achieve plan of quick quick decision, and the ability that intuition is plan of a kind of quick quick decision, shortcut of the acknowledge that be called. Human evolution becomes contemporary Christian, cerebrum structure did not produce the change of what leap sex, the cognitive efficiency of our cerebra is not as brillant as primitive also how many. In choice and decision-making respect, we copied the behavior pattern of ancient mankind more completely. The person's choice stems from intuition mostly, this conclusion sounds return common sense a bit it seems that, because we love to boast we are rational person,this is, also like to do a rational analysis as a result to stemming from the choice of intuition, such " belated action or advice " , pack all sorts of accurate results into rational choice. The option that comprehended people stems from blame reason mostly this, ability sets out in the nature from the person design sale plan, affect the person's choice then.
6 thinking of 3. control cerebra cover a region, you can the choice of client of influence of ground of have a definite object in view, create popular myth.
Though cerebrum does a choice to like shortcut, rely on intuition, but the process of the choice still has the law but of abide, this book summed up cerebrum to do 6 thinking of the choice to cover a region. The first covers a road to cry " ripe and different " , photograph of that is to say says natively than road, our cerebra likes familiar thing, point of the belt in and like particularly again be familiar with is different, through be familiar with absorbing attention, let a person choose continuously through change. The 2nd covers a road to cry " share from numerous " , the choice that is others can affect our choice, namely what we say normally " from numerous psychology " . The 3rd covers a road to cry " the loss is detested " , namely the ill feeling of be disgusted with that we lose a stuff, be more than the happy feeling that gets same thing far. The 4th covers a road to cry " it is easily king " , that is to say the first selection that simple and easy behavior always is a person. The 5th covers a region is " anchor decides effect " , this is one kind is compared general, the sale that affects person selected choose is politic, namely as ship anchorage same, the choice of humanness makes next reference point. The 6th covers a road to cry " content is king, after the scene is " , it is to say the look is objective to delivering content, the scene that builds sensibility can affect the person's choice more.
Altogether, want implementation to sell well, we should be clear that the essence of sale is the choice that affects a person. The person's consumption chooses mostly of dispute reason, this inheritance from the mankind the evolution of hundreds of all ages is natural. Characteristics of this kind of choice can be brought to sale inspire. Master 6 thinking that affect people cerebra choice to cover a region, with respect to the mentality that can hold customer, the product that lets you sells well all the way.
