Previously, happy tea is oppugned to employ a person to queue up to make " false prosperity " . This, the chance that ox got happy tea " acting person buys tea " killed happy tea.
There was media exposure a few days ago, in happy tea shop of 3 lis of station, ox criterion will " acting person buys tea " regarded as one pupil meaning, the chance try to gain that still got system of the member that be fond of tea party is taller accrual. Rough estimation, it is OK that ox uses era to buy the month enters 10 thousand yuan. Response happy tea says he also is a victim.
Ox generation buys month happy tea to enter 10 thousand yuan
The client that has been to inn of door happy tea to consume knows: The extraction that is fond of tea has corresponding number queueing up above eat sheet, door inn informs through calling date the system the client takes drink by number. Generally speaking, the drink that passes mark is put to be in aside, await a client to take.
Concern media exposure according to Beijing: Ox exploits this one loophole just about, bought partial drink ahead of schedule, resell gives a customer, need not queue up, stand etc desirable, gain profit accordingly.
According to introducing, the client is divided outside paying normal drink fee, pay 15 yuan cost queueing up even additionally to give ox. According to the view of ox, come the client that inn of door of tea of happy event of 3 lis of collect consumes, do not be willing to queue up commonly, the habit looks for them to do sth for sb, one day can sell give 339 cups.
With everyday 30 cups of computation, light is cost queueing up can let ox month enter 13500 yuan. And this still is ox only people the fundamental edition that uses happy tea to earn money.
Get more of member system flaw to gain profit
2018 the middle ten days of a month, happy tea passes small letter small order to be fond of tea GO to carry out heavenly body member to plan. This year January, happy tea undertook upgrading to member system, accepted system of member paying fee.
The basis is fond of the member regulation of tea, member from low supreme and ordinal for silver class, bonus form, platinic gold class, diamond class, black gold class, black get degree. Every consumption can accumulate the member one yuan one minute.
Want to make level high black gold level and the black member that get degree, need 7001-11000 cent and the experience value that reach above 11001 minutes respectively. That is to say, want to consume 7000 yuan of ability to reach this level at least.
The level of the member is high, enjoy pass on and privilege is more also.
With level highest " black get a member " for exemple, not only member day consumption can be obtained additional the integral of 30% , still can use every months 3 full-blown 5 give 1 certificate, full 150 yuan are decreased 30 yuan of certificate and 6 pieces 9 fold 2 pieces of certificate, simple cups to buy give one ticket, and memorial gives drink certificate to wait.
The beverage that is fond of tea kind product, price goes to 33 yuan in 19 yuan mostly between. What profess with ox is daily " era is bought " 30 cups of computation, although take no account of,give integral, the level in needing 15 days to be able to achieve happy tea to pay cost the member only is top " black get card " .
Ox party has number of Zhang of member of many advanced course in his hand, the basis of member Zhang date of these tall integral grade sells 800-1000 yuan differ.
As we have learned, the money that because the price of member card compares a client to pass actual spending,spends is a lot of less, market level is so very good, the accrual of such ox is very hopeful.
Government happy tea is responded to " we also are victims "
After exposure of incident classics media, happy tea government is responded to formally. Chief expresses related its, before ox, be fond of tea also is a victim. Buy a product to era, happy tea cannot undertake monitoring and guaranty pledge, existence eats the risk that install wind, do not recommend everybody to use.
To member system, this controller expresses, for the service at true consumer, can upgrade ceaselessly. Nevertheless, at present of short duration is not had adjust a plan.
Analysis of the personage inside course of study says, ox is the child of abnormal market. From legal angle, ox buys on sb's behalf to be maintained very hard to be violate compasses, but the faithfulness that the existence of this kind of phenomenon has caustic brand image and drops customer is spent.
Happy tea should be cast off thoroughly be annoyed by ox, mainer is perfect service, more reasonable favourable geographical position is produced with door inn can and accelerate rate of set up shop.
In fact, happy tea queues up to solve phenomenon, also be in all the time through quickening set up shop is mixed apply the technical measure such as Go happy tea to solve.
Recently, be fond of tea CMO Xiao Shuqin to disclose, the development of this brand was raising door inn to enclothe as before mainly 2019 on rate, open the door newly this year the plan amount of inn will break up compared to the same period time, achieve 200 or so.
