[blue science and technology] Xiao Qing
Blame of person red thing is much.
Su Ning was bought easily 2018 announce annals to show, annual battalion received two hundred and forty-four billion nine hundred and fifty-seven million yuan last year, grow 30.53% compared to the same period; Commodity sells dimensions to be three hundred and thirty-six billion seven hundred and fifty-seven million yuan, grow 38.39% compared to the same period; The Su Ning on its central line buys sale dimensions easily to grow 64.45% compared to the same period; Retail system registers member amount to achieve 407 million.
But to Su Ning, the person that oppugn has. Saying is through selling the equity in A gains profit; 2 saying is Su Ning small shop is in all the time deficit, prospective can care.
Appear on the market as company, see Su Ning cannot pass temporary outstanding achievement completely to make conclusions, such meetings have break biased.
The Su Ning example with retail business
The China before who can think of 20 years does retail market mix to there is great difference now? Who can think of electric business appear overturned is Chinese business retail?
So, cannot see present problem with historical eye. To Su Ning, search coordinate to perhaps be opposite mark, look should adjly, evaluate objectively.
Had not become the time of situation in electric business, a large number of heroes of Su Ning fight hard, one pace mounted the peak of course of study of retail home appliance. Went to what Internet develops at full speed today, see in discharge bonus pattern of competition of top, market tends stable instantly, su Ning open wisdom is retail new pattern.
No matter be the Su Ning small shop below the line, still be on-line Su Ning is bought easily, the period finishs in line of electric business regain, suningji upgrades to change with the viewpoint at the consumption of the user, the channel that establishs oneself is Caesarean.
Any commercial companies leave hypostatic store in layout line when, can face early days investment, optimized phase. Hypostatic inn itself attributes heavy capital fund, with electric business it is two kinds of different pattern.
Su Ning small shop and Su Ning content flow etc, attribute the kind of heavy asset, this invests cycle and redound to anticipate with respect to need.
With a project that just enters investment cycle, be measured instantly with gain, apparent this jumping-off place has a problem. Any investment need a course, by what cannot Su Ning have investment cycle?
More what is more,the rather that, su Ning mode and other people are different. From chain retail to wisdom retail, su Ning went 10 years full.
First Su Ning was obtained to begin to try water Internet transition below the line 2009, o2O crewel confluence puts forward to develop after 4 years, did not come clearly further 2017 retail it is wisdom retail.
By 2017, suningdi gave wisdom strategy of retail big development, su Ning was stridden formally 2018 " times of 10 thousand inn " . During, it with average everyday 22 speed, open store of of all kinds door newly 8122; Most a day, opened many 300. This goes up in retail trade history, unprecedented.
This is means of heavy capital operation, cannot measure with mode of small capital fund, be compared below not quits condition otherwise even if lost a sense.
Su Ning is not a case. Include capital east also be such inside. Beijing east content flows all the time since it is heavy asset means, arrive to still be at present in deficit, because this needs an investment cycle.
Su Ning can think people the shop below heavy line is succeeded " dish vivid " , have congenital gene. With mix in A Beijing east different is, su Ning is issue on-line from the line.
Move toward contest to close from competition with current and simple hypostatic inn, net inn so, online inn and line leave the line that promotes quickly condition of industry of hypostatic inn confluence is different, su Ning laid inn of more Su Ning substance, it is an intent wait for setting around user life, job, recreation, build the service platform of a more convenient and close correlation.
Channel is Su Ning is in for a long time retail the resource that leaves with assemble of electric business domain, the organic combination between different and retail configuration and overlay will form distinct advantage.
Prospective substance inn is zoology closed circuit
Zhang Jindong expresses: "Go 10 years, internet is retail mix in capital angle promote the cruel growth below period had been not returned, future is retail it is wisdom retail. Future is retail it is wisdom retail..
What compose of wisdom door inn builds is terminal Internet setting, can breed new market requirement already, also be new discharge entry, it is any person of the same trades cannot what look forward to reachs is rare lack resource.
Channel advantage of Su Ning is not simple drainage falls for the line below the line, also not be diversion plays for the line on the line. No matter be small shop of inn of the door below Su Ning's line or Su Ning, not be simple hypostatic inn, net inn, however the user is more convenient, more consumptive solution of the habit.
Take root is encircled at community life, around this locality life setting spreads out, get from on-line information, the product below the line experiences, arrive again of the mobile phone clinch a deal at any time, form finally more adding without seam and convenient closed circuit. It is intelligence is changed, unripe activation, community is changed, the retail innovation pattern that changes in real time, can satisfy the consumptive requirement of community diversity, individuation.
Why can Su Ning accomplish the Wang Zhe of channel layout?
On March 18, 2019, su Ning small shop the 5000th be born, every inn Su Ning should throw nearly 1 million yuan, 5000 are 5 billion. The to load in Dan Suning small shop the multinomial business such as house property, lottery, finance, the business of high additional cost is a kind of long term investment, this sees Su Ning is right the pluralism of channel layout.
Besides Su Ning small shop, inn of of all kinds door achieves 8 kinds below Su Ning banner, su Ning buys inn of square, unripe bright supermarket, red child easily to wait for door inn to be in keep outspread, this also sees Su Ning wants to hold community in the arms already retail " ham " , also want tamp base, build oneself leg.
Come for years, zhang Jindong conceives full-court scene wisdom all the time retail ecosystem, buy 10 thousand amount to Su Ning of general merchandise, layout to extend door inn small shop, actively, with respect to the progress that at present Su Ning line lays storefront speed looks, su Ning will develop its largest dominant position in retail side.
The competition that future consumes 10 years, besides than the product, spell the price besides, more important is the ability that serves an user. Su Ning had been formed with retail for core, the wisdom that the many sided such as science and technology, content shedding, finance, sports develops is retail system.
Allow when to be awaited, one of law with retail and main business are channel is king. Oppugn Su Ning's person, still having is better than Su Ning channel?
The answer is to do not have!
The article achieves Yu La science and technology formerly, this station achieves article droit to put in blue science and technology 's charge formerly all, reprint be sure to make clear author and provenance, tort needs investigate.
