Han department brand experienced low ebb period of nearly 3 years in home, at the same time by home other and joint-stock brand eats off portion, be being stared at closely by native land brand at the same time do not put, can prop up hard in fractionize market except car of individual and compact class beyond, among them the model of high-end product line (Suonada, get the better of amount to) can say to be changed completely by market brim.
In new establishment new after the design language of round of model and dynamical assembly technique, contemporary and apparent hope to borrow very much by hold high the eye shot that the strategy that calls high returns Chinese market main trend to consume a group afresh, and still be this from it most the design level open of expert changes.
Among them important node is the put inning of Beijing's contemporary and homebred the 4th Dai Shengda model, although this puts brunt model price in 200 thousand yuan of products over to be able to not be Beijing,contemporary sales volume brings the contribution of get effect instantly, but the mainland that it is based on abroad model place to undertake changes a design change and improve way, be worth a lot of joint-stock manufacturer to draw lessons from.
Beijing contemporary Xin Shengda
Beautiful edition SANTA FE
Before this, big plant people guide to Chinese market a traditional thinking of new car is: The dimension of overseas edition model can buy domestic be fond of to implement lengthen policy according to China, but of dimension of the person that the whole of car designs an element to be followed very hard change and undertake altering considerably, can continue only continue to use is abroad the design concept of the model, do bit morer, also just design distinctive function according to the group be fond of of different area, this Xin Shengda increased for example the function that dactylogram visits.
The profit that moves the design of abroad model directly is apparent: Can maintain a product to be united in the foot of global market, when consumer preference enough also be at ease. If look to get the better of the car head modelling that amounts to a model in homebred the 4th generation only, you also can discover besides bumper subtle and divisional beyond, it is the modelling style of the SANTA FE that former juice raw ingredient introduced beautiful edition almost, grille, headlight combines the emphasis element such as fog lamp before exactly like, was full of athletic feeling and aggressiveness.
Nevertheless malpractice also has. The meeting after a few whole world models that introduce China are changing through dimension and wheelbase loses the design charm of abroad model, the position that accepts an impact the most easily is the design after B column and C column, need to cover automobile body through detail then proportional maladjusted, BMW, run quickly wait for brand habit to be in setting plating chromium in car C column will balance a vision is typical case.
But contemporary did not use small the design that the gimmick that builds small filling pattern will come to to adjust Xin Shengda, used more radical means instead. Contemporary the car end that is aimed at Xin Shengda undertook completely new design, introduced as disparate as overseas edition model taillight model, of whole vehicle end model face and line also produce apparent change.
Beijing contemporary Xin Shengda
Beautiful edition SANTA FE
From homebred get the better of amount to and overseas edition gets the better of the effect of car end contrast that amount to to look, the window after both is only and faze flow board used identical design. And arrived taillight place, brigade of the perforative type C of homebred Xin Shengda light is provided extremely differentiate degree, mention visual centre of gravity of the rear successfully up; After that the line of fog lamp area tends flat, form parallel feeling with taillight; Exhaust design also traded Chinese customer more the bilateral exhaust that love.
Although perforative type taillight had been used to civilian car look forward to by luxurious brand, do not cross what still should bear the blame to say, because homebred Xin Shengda locates medium-sized SUV, what future should face is those pursuit the buyer that exterior bully gas mixes, this taillight achieved result of vision of its this some undoubtedly, and look richer power move than beautiful edition model. If observing carefully actually, another Han that still can discover design of Xin Shengda taillight and North America fastens SUV -- case inferior the place that Telluride has applicable to both or all quite on modelling concept, it is latter did not use perforative type design only, but the modelling style of light brigade is very adjacent.
Case inferior Telluride
Of course, the national condition lengthen that the success of homebred edition amounts to market of corresponding also China wheelbase, so that achieve 6 distribution inside the car better, this change also makes its whole vehicle end presents a more more sedate than overseas edition impressions.
Be in especially after side in light of 45 degrees perspective, SANTA FE wants beautiful edition expression still slants one kind tone sex of motion, line and arrangement are relatively complex, but do not have too give the design that choose; And homebred get the better of amount to have have bigger hind the D post with window dimension and visual smaller effect, go situation is flat, the family expenses orientaton that alludes to consumer place is more apparent.
Beautiful edition SANTA FE
Beijing contemporary Xin Shengda
Brief summary:
Joint-stock car look forward to of China is in all the time the state of mind that shouting to want to hold domestic customer accurately and the aesthetic, demand that use a car, but what achieve this one goal truly is very few, guide the most familiar pattern when new car still is aimed at global model to lengthen is increased or roll out an area to offer a model especially.
Beijing is contemporary the example that to this generation Xin Shengda's making provided an eclectic consideration: Modificatory vehicle is main the design of place, is to stay on local detail not just. Homebred get the better of the taillight modelling that amount to to be able to appear possibly on Chinese area version only, also can regard it nevertheless contemporary to language of modelling of below one phase fumble and trial and error, if report is favorable, in the future very possible large area is used in contemporary case inferior on the model of global various places.
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