Shanghai reports Huang Yifan of reporter of economic observation network to be being cost at the outset 4.25 billion wholy-owned buy every day express this thing, do not realize the idea that whether Zhang Jindong comes off since the meeting nowadays.
The Su Ning that announced recently is bought easily (002024.sz) in annals, begin sheet to list content to spread the income of the service and cost, its wool interest rate from 13.7% drop 2018 - 29% , and among them of hinder sb be given great expectations at the outset namely every day express.
Content sheds the cornerstone that regards report as business and retail service, to electric business word meaning unusual. When those, su Ning respect says in announcement, the company is passed buy every day express, can content of very good aggrandizement Su Ning sheds last kilometer to deserve to send ability. Neisuning sorted original thing 2018 business and every day express undertakes conformity.
But look from data, after be expressed, the resource input of Su Ning respect and with every day the conformity of express respect is not ideal.
The photograph is share of state of express company heart, suitable to already appearing on the market abundant, 3 amount to net profit to all be to outstanding achievement expression, every day express is in deficit continued to expand however 2018. And the message that the will often come out this year 23 lines express when industry exits, the industry shuffles aggravate deepened industry to shed the worry of business to Su Ning content. The market analyses a personage to point out, be like in those days the PPTV that Su Ning buys, every day express escapes hard probably finally come off destiny.
Respect personage tells Su Ning the reporter, every day investment of this one integrated respect compares express big, still be in at present integrated every day express bequeath problem. "Group of science and technology and content shed a group to begin to come off from last year last year, establish new big group, at present some management and constituent framework still do not have independence to plan. Every day express this before go without too much time management and conformity, join in operation is put in various problem really. " reporter from be close to personage of Su Ning respect to learn, content flows board piece already began to start appear on the market process.
In addition, battalion closes in light of forms for reporting statistics of integral outstanding achievement and from Su Ning net profit still maintains growth, but from buckle blame net profit to see a company from 2017 deficit eighty-eight million three hundred and ninety-one thousand yuan 2018 deficit 359 million yuan, fall compared to the same period amount to 306.65% . This already was Su Ning respect buckles target of blame net profit 5 years to be continuously negative.
Nevertheless, in net profit respect, su Ning respect again " stock trick is applied again " , obtain through selling asset to the number. Will look from money newspaper, su Ning respect was not announced outstanding achievement anticipated first quarter 2019, but from the point of the trend, this one result makes the market anxious.
Personages of afore-mentioned Su Ning respect express, "Su Ning did not come or want to make appearance of full-court scene entire industry, from the angle of full-court scene. We hope to be advanced according to our speed " , include the distribution below line of Su Ning small shop.
Every day express deficit expands continuously
Su Ning sorts original thing inside 2018 business and every day express undertakes conformity, this year Su Ning respect announced content first degrees to shed business figure.
Su Ning respect expresses in annals, su Ning content flowed 2019 to continue to increase content to spread the investment of infrastructure. Up to by 2018, su Ning content flows reach every day express has storage and gross area of relevant form a complete set 9.5 million square metre, grow 38.48% compared to the same period; Own express site 27444, still have exceed 20 content to shed base to be in build, the Zhang face value that single other people spreads base is highest achieved 428 million.
But form in business income on, although achieved the growth of 40.82% ,Su Ning content sheds a service, but from the point of sheer number, content shed service revenue to be 2.801 billion yuan only 2018, hold business income proportion for 1.14% . And cost respect, this business cost jumps however 110.5% , this operating costs was 3.612 billion yuan 2018, this number was 1.716 billion yuan only 2017.
Notable is, buy every day at present amount of investment of actual accumulative total is express equity project 2.758 billion yuan, and this capital is to result from originally the collect that purchases inn item endowment. Company side expresses, "Because estate market policy produced profound change 2016, company early days chooses purchase door store, more owner is based on the uncertainty of policy, asset sells apiration abate, increased a company to purchase the difficulty of property. " accordingly, the company decides to stop executive collect capital to purchase inn item. In the meantime, will plan to will purchase inn project change to shed operation business project for content -- buy every day express equity project, after buying, the company can obtain high grade content to shed operation business, will conduce to strengthen a company to shed operation business to develop in content, promotion company other people sheds operation efficiency.
Look however from the result however things go contrary to one's wishes. The domain flows in content, regard electric business aggrandizement as the method of last kilometer be born, buy every day express is in your market is anxious in light of outstanding achievement expression 2018. According to Su Ning annals was announced 2018, every day express last year deficit 1.297 billion yuan, and 2017 this one word is maintained in a level, deficit 581 million yuan. Suffer this effect, interest rate of wool of content shedding service from 2017 13.7% drop 2018 - 29.0% .
Su Ning buys reply economy easily to observe the newspaper says, short-term in light of, bigger upgrade transform investment to be affected somewhat to level sex profit, but long-term in light of, for Su Ning content shed the development of business to lay better foundation, conduce to the promotion of operation efficiency and the improvement of management quality.
Every day express ever was in fine of the first echelon formation, the suitable abundant of pawn ministry, explain, ripely, in, charm is amounted to when waiting for a company to appear on the market in succession, began to make preparation. And match final choice via Alibaba " marry " Su Ning is bought easily, su Ning content flows with 4.25 billion wholy-owned buy every day express.
Be in however integrated respect, it seems that both not flexibly. One the name is " Poill " handing in an interactive easy platform greatly to enquire Dong Bi to say namely, "Su Ning content flows to often be opposite mark Beijing east content flows, but have a problem, now Beijing east content shedding has walked out of Beijing east, other people of a few big companies flows to have capital east contract, turn over Guan Suning to buy every day express, dot of content drift net should compare Beijing east fierce, can be the reward of member system add that links him Su Ning, send from Nanjing, the musical sound that still uses amounts to express, even of interior of Su Ning group does not have conformity, how to mix Beijing east does content spread competition? How to mix Beijing east does content spread competition??
Meanwhile, market environment also produced a change. Current express market arrives from 2007 2018, portfolio reachs 50.5 billion from 1.2 billion growth, achieved the growth of 42.08 times, and average unit price falls from 28.5 yuan reach 12.28 yuan, profit space was compressed 56.91% , head company appears on the market to undertake industry annex at the same time. It is likewise by receive in the crisis dish after the country connects the conformity that express undertook anguish between He Gonglou group, be come out by March this year entire network shutdown. The country connects express to admit in official statement, "Since last year, truly 23 lines express quited this trade, existent also step forward mostly dimension difficult, facing the brutal situation that is shuffled possibly by industry and market likewise. Facing the brutal situation that is shuffled possibly by industry and market likewise..
An express industry appears on the market company personage tells a reporter, "The Zhu Baoliang of red at that time building comes in still is possible, because express industry still is growing, had not resembled competing today so intense. Nevertheless, the pattern of industry of that moment express was decided already basically, and Zhu Baoliang just was entered advocate, the country is connected also be in queasy period, but the development of express industry is to differ of the person. Wait after he is smooth, the market that the country opens had been lost slowly. The market that the country opens had been lost slowly..
Buckle blame net profit 5 years to move net profit to lose stock trick to be applied again continuously
Eliminate every day the express influence to profit, su Ning respect buckles actually of loss of blame net profit to already entered normal state. Since Su Ning buckled profit of the net after blame 2014 first since deficit, its had had a deficit 5 years continuously, but its are attributive net profit is in gain condition all the time however.
Unless,Su Ning respect is buckled regular after increase and decrease, 2015, 2016, the deficit 2017 is 1.465 billion yuan respectively, 1.1 billion yuan, eighty-eight million three hundred and ninety-one thousand yuan. From the point of deficit dimensions, buckle the deficit after blame to close somewhat narrow, but to 2018 deficit goes to 359 million yuan greatly fortunately again. Refine in light of, still came true with 2 quarters first quarter 2018 to gain, it is 20.5 million yuan respectively, 32.68 million yuan. And begin deficit from 3 quarters, net specified number of loss of 3 quarters, four quarters mixes 136 million yuan for 256 million yuan respectively.
Personage of respect of ministry of Su Ning brand tells a reporter, because whole nation of small shop of Su Ning of second half of the year nodded set up shop many times 100 last year,the reason of deficit of second half of the year is, cost expenses is very much. He expresses, new business pattern is met for affirmation defray more money, 2019 will cost is thrown and about the same last year.
Profit from sold Su Ning 2014 property company be able to net profit is twisted deficient. At that time, the room property right that Su Ning has door inn property with 11 each reachs corresponding land access, respectively contributive create 11 wholy-owned subsidiary, su Ningyun of an ancient name for China of the letter in making over all rights and interests of 11 wholy-owned subsidiary starts capital fund, profit of the net after bringing tax for Su Ning 1.977 billion yuan.
2015, su Ning sells 14 doors store again, transfer the equity of PPTV68.08% the subsidiary outside the situation that turns investment management limited company to Suningwen with 2.588 billion yuan at the same time, achieve yield 1.397 billion.
Back-to-back 2016, sell 6 storage to supply chain again, realize the income outside doing business 510 million; Sell Beijing Beijing face subsidiary, achieve 1.3 billion yield.
2017, sell an Alibaba the share first. Last year in May, will divide in December second sell all A Libaba stock (in all 13.16 million) , along with company and subsidiary begin investment conduct financial transactions to get yield thirteen billion nine hundred and ninety-one million yuan.
In addition, will look from investment of research and development, the company is optimized to also should be being done to the influence of profit partly, annals shows, research and development threw amount to be 2.899 billion yuan 2018, was 1.819 billion yuan 2017, rise compared to the same period 59.34% . But the company is great however last year undertook research and development throws capitalization this is fluctuant, 5.519 million yuan from before, rise to 224 million yuan, change compared to the same period amount to 3961.35% , investment of capitalization research and development occupies research and development to throw scale from 0.3% rise for 7.73% .
To this, su Ning buys a respect easily to express, 2018, the company accelerates construction of retail base capability continuously, give on IT construction throw continuously, the company promotes around core ability, increased the investment of research and development related capitalization.
![[Insight/ has an insight into] the true earnestly](/d/file/mv/20190411/874.jpg)
