These a few years, as the rapid development of electronic business affairs, very much traditional and retail business began the professional work on the line, person it is with Wo Erma of traditional and retail tycoon among them exemple, transition is most active, new technology of uninterrupted devoted research and development will improve supply business of catenary, cable and content to shed a service to come the arrival that correspondence upgrades to consumption. However, also transition does not follow not in time to appear on the market the enterprise of a pace collapses.
Be in last year, own the American department store of hundred years history, xiersiji is round (Sears) formal application goes bankrupt. Message, the heat that causes the outside immediately is discussed. Say according to the report, xi Ersi is in debt to be as high as 11.3 billion dollar (amount to RMB makes an appointment with 75.9 billion yuan) , 142 doors store will be closed inside year.
Public data shows: American Xi Ersi from found to already had walked along Cheng of 135 single-page calendar up to now 1884, it ever was the surveyor's pole of course of study of world retail general merchandise, period of at the height of power and splendour has more than 300 thousand stuff in the whole world, inn of 4000 much doors. By media praise for " go up the Yamaxun of the century " .
The originator of bound of American general merchandise: In those days a railroad staff member that is called Richard Xiersi, hear has a businessman to want low to handle a batch of pocket watch, then he tried to take this to approve goods, increase price with every pocket watch next the price of 2 dollars sold a railway station the passenger around. With respect to such his gain the first pail of gold among him life, resign the job opened a horological firm simply later, develop gradually later become a retail company.
At that time, the railroad network system that the United States develops, already capable to cover major area, and Xi Ersi author saw this just about, release mail-order catalogue in great quantities around train along the line, write on " the cheapest goods on the world, our commerce spreads all over the whole world " . Conduct propaganda of very fast advertisement had effect, many consumer orders merchandise through mail-order means, make a company fast rise abruptly. Do ceaselessly as the business big, the merchandise category of the company is ceaseless also and outspread, later soon the share that department store holds in its sale had exceeded mail-order retail. They begin to roll out their brand, include tool brand, car batteries trademark and home appliance brand, these commodity became the requisite of American widely known.
Going up early century 40 time, xi Ersi already grew for the whole world the biggest shopkeeper, the catalog in general merchandise retailing shop book be as long as nearly 1000 pages, see the rate with rich product. Arrive from washing machine sewing machine, cover almost to the car from furniture all, the life of American cannot leave Xiersi almost. Arrive all the time period of summit of 80 time summit, its do business income already reached breathtaking 53.9 billion dollar.
However good times don't last long, new rise Woerma, supply chain through improvement, make the price cost of commodity can maintain in low move, attracted many customer. Wo Erma's catchword is " every day low " , same goods do one's best is lower than other shopkeeper price, later sell an area to expand and leave to save operation cost in outskirts, enlarged the price advantage of commodity further.
Enter 90 age, wo Erma surmounted Xiersi formally, make the whole world the old of retail group. In more than 20 years of time of after this, xi Ersi's outstanding achievement gives now to slip, store of a few chain decorates dated vigor to be absent. For managing cost, be forced cut many personnel, bring about the hand inside inn to be not worth an influence badly to consume an experience, pull further with Woerma's difference big.
Meanwhile, internet tide comes, electric business business of Yamaxun is done since rumour water. And Xiersi develops a line to go up without the main chance that seizes transition, instead aggrandizement the business below the line, plus the disorder on management, outstanding achievement year after year glides. Get offline finally in the line of Woerma and Yamaxun on below double converging attack, took this one step that application goes bankrupt.
At the beginning of 2019, get newest message says, this company president Eddy Lambert is going bankrupt with 5.2 billion dollar group of general merchandise of this United States is won in the auction, be opposite continuance its control of 13 years, maintain inn of more than 400 doors and 45 thousand position thereby, it is best ending.
Analysis of trade public figure thinks: Of retail trade shuffling is two-way: The tycoon seek line of make one's fortune of the business on the line leaves position, and the tycoon with the powerful business below the line gradually the channel on get through line, more and more large shopkeeper choose to mix model shopkeeper transition, with when all receives gift is good sense.
