Mention wisdom retail. A lot of people can think of Beijing east, electric business tycoon waits in A again and again layout. Actually Tecent regards Internet as the tycoon. Be in all the time retail domain is having wisdom to play a way differently.
A few days ago, tecent wisdom is retail release Tecent formally to actor or actress the code digitlizes sale solution at Shanghai. As " one content " brand-new upgrade, actor piles up ability of shirt-sleeve Tecent whole platform, offer what promote to sale efficiency from product management is one-stop solution, the brand that help strength advocate implementation and consumer are true " 0 distances " .
Tecent company vice president forest Hua
Tecent company vice president forest the trend that Hua shared retail to wisdom development observes and look into, he points out, mobile socialization depends on letting retail regression be with the person to the greatest help of retail trade this. But stride to the deep water area of digitlization as the industry, the channel below the sale on the line and line cuts apart to still puzzling retail person. "Prospective business is complete link digitlization, the brand must precipitate to digitlize asset from some. The brand must precipitate to digitlize asset from some..
Instantly, one is aimed at an user all-around of digitlization retail change to happening sadly. The person's digitlization is the source motivation of confluence of person goods yard; At the same time " person " it is new field, and small letter serves as super connector, driving retail setting to break through spatio-temporal limitation, come true " full-time macrocosm " .
Nearly 5 years, as small letter zoology perfect what pile up with 2 dimension to gain ground, platform of small letter public, friend encircles the burgeoning agency such as advertisement to replace the original brand such as DM to transmit position stage by stage, more and more brands advocate depending on " sweep " the join of implementation and consumer is interactive, finished from " come to a bottle again " the one stride with forward times. However, traditional " one content " still cannot break through sale activity effect to not have track, user data does not have accumulated camp.
Tecent wisdom is retail Fan Yijin of vise general manager points out strategic collaboration ministry, as wisdom retail and ceaseless gradual progress, cannot break up already between sale of enterprise IT, market and sale. Tecent actors or actress the code is a SaaS service not just, pile up through actor + full-court scene serves, help brand advocate find a person with goods, indent of choose and employ persons, promote management efficiency, sales volume and profit for the enterprise.
Tecent actor piles up complete link solution to pile up what all directions range offers on sale plan foundation to upgrade in the tradition. Above all, the big data analysis that relies on Tecent sweeps a data below technology and line, help brand advocate undertake multidimensional spend a crowd to have an insight into, understand requirement of the district preference of consumer, consumption, offer conformity to optimize a proposal for sale activity. Next, it is interactive grasper with small order, small letter of have the aid of blocks the ability such as date of bag, public, integral grade, undertake persistent touching amounting to mixing to the member operation, compose of the brand that help strength is built own but the user number asset of operation, promotion answer is bought change. Linkage Tecent advertisement, dig potential customer, realize sale closed circuit.
In addition, the main market discrepancy that safe safeguard is Tecent actor code changes one of competitive dominant positions, save fund of 30 million sale every year for drink of Dong Peng spy. Tecent has the experience that even more defies black ash is produced 20 years to accumulate, rely on the AI sale wind with particular drive of Tecent cloud day to accuse a model, tecent actor code can be in sale activity fast essence distinguishs an abb party definitely, side brand advocate get on money flower in edge, let material benefit touch amount to true consumer.
As we have learned, at present Tecent actor is piled up in wisdom retail domain already joined commodity exceeds 3 billion, it is a brand on average advocate sale activity brings the ROI promotion of 15% , managing sale capital exceeds 300 million. 2018, meng Niu regards whole world of FIFA world cup as the sponsor, dialed 200 million yuan cash red bag and consumer to interact. Make sale of this phenomenon level to cooperate Meng Niu, tecent took out actor to pile up digitlization sale solution, save fund of more than 10 million sale for Meng Niu. Besides cash red bag, small order still bore the weight of the rich activity form such as collect card, guess, little game, record so that sweep a total number in all during sale activity 220 million, participate in a number to exceed 70 million, meng Niu is more successive two months the row is retail kind of small order a list of names posted up head.
Future, except course of study of moral of quick pass the time in a leisurely way, tecent actor code also will make up the United States in day, the domain such as the product after Mu Ying, car, dress produces effect.
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