Shanghai car is exhibited had not come, each manufacturer use the most enthusiastic news briefing and large area, durative activity, the car city that trough lasted since 3 quarters 2018, push stage by stage to the climax.
Without doubt, in the market bad situation falls, spurring demand hard is must. But the car city performance how terrible and car look forward to and brand people the movement puts contrast together, highlight more " the market recovers gloomy car look forward to heals mad " actual existence. Especially first quarter, continued by the market that use a car 2018 of car city cold wave inertial, engulfed whole market, glide compared to the same period, physical strength is not raised, circumstance how terrible became city of 3 months car's truest in the past portraiture.
Reaction is on sales volume data, the meeting that multiply couplet announces first quarter retail glide respectively compared to the same period with wholesale sales volume 10.4% , 13.9% , this has been old since not common quarter sex two digit glide. Review the sales volume data that each cart look forward to publishs, fall in succession word pawn, terminal market is accompanying car go to the countryside and the features that reduce tax, had pulled open severe price war stealthily.
Before using car look forward to in order to multiply 10 will by force look, the car look forward to of before the rank 5 appeared without an other place sales volume glides, no matter be a brand unusually powerful people or nearly two years of impetus are very fierce auspicious. Calculate before going up 10 strong gross, this data and photograph of the corresponding period are compared glided 11.5% , the it is certain to consumed demand to get really keep within limits of visible car market.
Last year, " car commune " & " daily car " also had analysed a reason, besides 2017-2018 year outside purchasing the sequela that the consumption that duty privilege policy brings overdraws ahead of schedule, dweller car consumption is managed to find time by tall house price and the stock market queasy, P2P explodes the influence of the integrated incident such as thunder, those who restricted car city is overall up.
is car city dejected all the time went down? Actually otherwise, the car is Chinese economy is important prop up, even if is a circumstance again hard, we also saw car go to the countryside is mixed reduce tax, more saw from car look forward to people roll out stage by stage those who include this Shanghai car to exhibit is new car, fervent, the consumption that the purpose wants to serve customer namely upgrades, stimulate and lead the consumptive demand of consumer.
Regard the whole world as the biggest car market so, the car manufacturer of each globalization shifts look and focus Chinese market in succession, in market demand changeless but when the person that cake cent is fed increases, indispensable caused the aggravate that fall into disuse. But this a bit won't affect Chinese car market is the fractionize market that the whole world has energy most, any moment need not suspect Chinese car the latent capacity of the market.
The market is in drop, who is hopeful
Car market sales volume drops dropping is a fact endlessly, if say gloomy, who is must looking. Even if this year first quarter, have be close to sales volume of 7 become car look forward to to give now to drop, but still 20 Yu Jiache look forward to go against the raise on situation, cold winter goes before medium broken ice more show commendable.
The analysis goes against situation bullish more than times 20 car look forward to, outside the car brand that measures besides countervail of those small cardinal number, still many mainstream car look forward to are maintaining add well situation, than consistent branch alone if east wind day is produced,beautiful day is fastened (two hundred and sixty-three thousand nine hundred, 6.1% ) , wide steam this cropland (one hundred and eighty-seven thousand six hundred, 11.4% ) with cropland of wide steam abundant (one hundred and sixty-one thousand eight hundred, 45.6% ) people. Even if is own brand appears compared to the same period of 20% drop, still have the Great Wall (two hundred and forty-seven thousand three hundred, 10% ) , strange luck (one hundred and twenty-eight thousand six hundred, 9.9% ) , Biyadi (one hundred and fifteen thousand seven hundred, 4.6% ) people growing in strong ground.
Look so from this level, is car town bleak really? Do not see, those compared to the same period cutting sb in two at the waist is like Chang'an Ford (thirty-six thousand eight hundred, - 71.8% ) , divine dragon (thirty-four thousand six hundred, - 57.7% ) tiger of road of leopard of He Jirui nimble (10 thousand, - 50.7% ) wait for joint-stock brand people, hua Chen (fifteen thousand six hundred, - 54.3% ) , Li Fan (8500, - 51.6% ) with southeast (8000, - 78.5% ) wait for own brand people, leaf through them the be sentenced beforehand and glides to him sales volume explanation to the market, more moment end at the market encounter cold, consume the fall of demand, it who be compared in their heart probably is clear that who is compared in their heart probably, just themselves is washed-up just. The market seems to also say again, this boiler, I am not carried on the back!
Without doubt, the expression of the market and car manufacturer people breakthrough ability supplements each other. Numerous car look forward to and brand try hard together, can activation market potential, and the actual level that a few brands do not pay attention to enterprise and product, from research and development end and product carry proceed with, rely on market temperature only drive next make use of an opportunity to do sth, also can get naturally the crisis of capsize.
Trade law thinks generally, have powerful product force and outstanding service capacity only, just be the basic rule of prize market, production demand, again complementary with efficient administrative pattern and powerful sale ability. So this is about to seek plant of car main engine people realise, is your product good really? Accorded with the demand of consumer really? Is character excellent really? This, enough case will prop up and prove.
The Kaimeirui that takes Feng Tian and the elegant cabinet of this cropland for the two core products of advanced car market in the paragraph, advanced car market compares how terrible of car city situation in many, but why elegant cabinet and Kaimeirui people ride already absolutely dirt, even the popular below PK is stridden vacate and Pasate, product strength get the upper hand of is undoubted.
Answer clearly, who walks on product program allowed rhythm, solve and leading the pain spot of consumer and demand, who can avoid the hot water that brings at market environment and uneasiness, sturdy before row. Consider the market again gloomy and clinking, also belong to others home only.
Faint person pessimistic, strong person before row
In reality, the market always is full of dramatic, the SUV agitation 2016, let a lot of brand lend situation recovery the new student. Be in again however of the market in fall into disuse and shuffling, sad sentiment spreads continuously, although expect medium own brand is old,shuffle did not come all the time.
But the market always won't be " bad money drives out fine money " , market depth is adjusted first quarter this year, had let a lot of weak force brand, the in abandoning times feeling in consumer is lack of power. A more rational car market has the law of oneself with respect to this originally, it lets expectant more expect, install the person that sleep to awake as soon as possible.
Chinese car market is immature, in a lot of brand is competing and running, push this market Xiang Gengcheng's ripe way stage by stage. It is some brands are in only She Ji or be about to at halfway, sadness leaves; Also some brands created another miracle, cut the travel before chrysalis.
Faint person pessimistic, strong person before row, this is the attitude with this great original cause originally. However car city and economy are same, even if is again difficult environment, holding a hope is more important than gold.
Basis car city began from 2 quarters last year, occurrence bedding face accumulates pelter, below case of small cardinal number, of the market in be behaved compared to the same period and won't having an imagination so poor. More important is to if decrease go to the countryside of duty, car, small line to permeate,accompanying policy lateral, the package comprehensive strategy such as two handcart, prospective car city still hopes clinking.
More important is consumption upgrading is big trend, and since 2009 the crowd buying a car of fast growth, also enter stage by stage change buy a times. This year first quarter, fall retailly general under fall wholesaly it is dot of a confirm, and the market of a week was behaved April, more strong paradigmatic. a week is retail in April grew 8% , from season and tomb-sweeping day holiday recently says is adverse originally, car city hopeful is farther this year it is thus clear that get warm again after a cold spell.
Promote besides what above paragraphs mentions policy sex, two years when be about to begin especially for a time Shanghai car is exhibited, also bring the city that it is a car new vitality. Hundreds new Che Zhengji is fought colourful, car product is ceaseless iteration upgrades, this becomes the main factor that exciting car consumes.
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New power builds the ceaseless evolution of the car, came true to carry the final be born that carries to the product from PPT; Own brand progresses in the abidance on product and character, let Chinese consumer be willing to open wallet for it; Traditional car brand is in when facing transition of new energy resources, show more powerful executive strength, a bit no less than tesla people imposing manner and actual strength; Mainstream car look forward to people the chance with new market of ceaseless exploration fractionize, market fractionize hind again fractionize, expect more joint consumer more the consumptive demand of individual character.
In face so tremendous and the market with mixed numerous and complicated, clinging Yu Meng thinks car look forward to, brand and even all practitioner and indefatigable effort, driving this industry to arrive at another new peak peak.
Civil / Du Yuxin
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