Mu Xiangtong of Feng Qingyan of reporter of economic observation network's exercitation reporter on April 14, billing of hair of small gain of government of beautiful graph mobile phone is not believed " be when saying good-bye " , announce millet of pass on of mobile phone business, beautiful graph V7 will be last contain product of graph mobile phone of beauty of sterling blood relationship. Nevertheless, the after service of beautiful graph mobile phone still pursues responsible by the United States.
Beautiful graph shows at the money bulletin that issued in March, in company of beautiful 2018 in the past picture implementation battalion receives 2.792 billion yuan, but glide compared to the same period 37.8% , classics caustic of the net loss after adjusting is 879.1 million yuan, the reason of occurrence deficit basically is mobile phone business low fan. Company of beautiful 2018 picture is one billion eight hundred and forty-three million eight hundred thousand yuan in intelligent hardware income, glide compared to the same period 50.7% . Can see, beautiful graph to stop in time caustic, must quit mobile phone professional work.
Small gain leaves mediumly the reason that the letter also alluded to quit mobile phone professional work: Make a mobile telephone that lets more person become beautiful, so it is meant small numerous, also mean system the amount is small, cannot reduce cost to cater to grow in intensity price war.
Last year August, beautiful graph was announced formally " the United States and socialization " the strategy, namely to gregarious domain transition, in beautiful picture show show and beauty are patted wait for social product to send force. This year on March 20, showed what beautiful picture company announces in annual outstanding achievement 2018, beautiful graph sees effect at the beginning of company strategy transition. In Feburary 2019, active user number reachs beautiful month of beautiful picture show 119.2 million, for the history new tall.
Notable is, on April 25, xu clean cloud is in general manager of department of millet group public relations beauty of small gain transmit says when the news of business of attempt end mobile phone " very fast with respect to good-bye. The video group of beautiful graph also can continue to participate in " . According to economy observation signs up for reporter understanding, beautiful plan author holds presiding apparitor Wu Xinhong concurrently to express last month, the first project that cooperates with millet has begun.
Actually, the United States pursues and the collaboration of millet already began last year, on November 19, 2018, millet group announcement and beautiful picture company sign agreement of strategic collaboration framework, state millet will acquire brand of beautiful graph mobile phone and relevant and video technology, and 30 years of whole worlds of major intelligence hardware are exclusive accredit.
The strategy earlies childhood in cooperative agreement, future is all smartphone of beautiful graph brand () of except of model of beautiful graph V7, operation of the design that millet will be in charge of cooperative smartphone, research and development, production, business, sale and promotion, and beautiful graph is in charge of cooperative smartphone the related to image certain algorithm in camera lens and technology. In addition, a series of intelligent hardware products of beautiful graph brand also use exclusive accredit millet. Can go up in the outstanding achievement March 20, beautiful picture company shows, this year in year before will close business of mobile phone terminal completely, sequel is in charge of research and development, production and promotion by millet, beautiful graph enjoys sale scale to be divided into only in this link.
