Content origin: On March 30, 2019, an university that passes an auditorium to hold in Chinese medium university flies year of enlarged class [the 3rd season] " global ability is endowed with can " on, zheng Yu Ze became father of lemon cereal culture with " explode hey of the brand shake phonic fact to hold a method " those who give priority to a problem is wonderful share. Note a person adept in martial arts and given to chivalrous conduct serves as collaboration square, just release with accredit of check and approve of the person that tell via sponsorring. Note amounts to a person now | Cover of Ren Xiao rice designs & editor-in-charge | Zhi Yong good article of the 3457th deepness: 2645 words | 5 minutes are read
Complete note? The brand travels
The article is excellent degree: Mouthfeel of ★ of ★ of ★ ★ ★ : Luck of banana mango accept is put on the ice
Note gentleman invites you, before reading, think first:
Why do tycoons want to do nearsightedness frequency? If why trembling to if why trembling,make on sound explode paragraph?I am shared with everybody today, the brand that how lets you is shaking phonic get angry to rise, how to accomplish tremble sound be linked together with everythings on earth.
One, case
See a few case 2018 first, the brand is how shaking phonic get angry to rise.
Case one: Sea floor is scooped up
If sea floor is scooped up, the problem is trembling there is 2.46 billion to broadcast on sound, a lot of people say what sea floor scoops up to play a way, having a way come out accidentally. You see eat sowing video is same logic differs play a way.
We patted many sea floor to scoop up at that time have a way, probably 2000 many KOL are participated in how to eat sea floor to scoop up, what setting eats sea floor to scoop up, you see everybody is eating sea floor to scoop up, rock-bottom logic is hey.
They hope is to create all setting, the classmate meets one case hey, the family meets one case hey, birthday party, profession, date, part company wait for setting to be able to be scooped up one case in sea floor hey.
All good content can cause your resonance certainly, guide through shaking phonic announce every setting can be scooped up in sea floor, there is many KOL to do in this backside model, this is marine scoop up play a way. Be in no matter what platform, you must know what your purpose is.
Case 2: 6 gods
The video of 6 gods achieved 2.8 million nature to follow, real data broadcasts entire network is 600 million above. There are a lot of attempts before 6 gods, with the answer this is become later red song, delivered feeling, we choose BGM (background music) do affection resonance, it is love.
What camera lens pats is particularly simple, extremely OK of low cost with pat, without 6 gods toilet water, you can use bibcock of perfume, shower, tap water, you can follow pat. We did many 2000 KOL to follow pat this BGM, the thing backside that must believe to shake phonic fire to rise has a lot of logic, once you achieve phenomenal level, basic backside is to have those who shove a hand.
2, the intent that the brand enters nearsightedness frequency
Many 2019 brand enters nearsightedness frequency circuit to go up, the most crucial question is: The brand is in what is purpose of nearsightedness frequency circuit, it is for announce guide, be still a sale? Every purpose that shaking phonic position to go up is different.
Aoliao became a topic, their purpose is [play together] , without any sale, the hope passes those who publicize a product to twist, jump, let everybody play together.
The first kind, publicize brand culture.
Aoliao's product and brand everybody knows, not necessary use particularly strong advertisement means, so the purpose publicizes brand culture namely, everybody plays together.
The 2nd kind, emphasize discharge changing.
The brand of an ice cream that we serve, the most expensive is 66 money, it was helped check two rounds before us, did not achieve the result finally, later we cate kind, vogue kind, tide kind, live these kind of KOL evaluation opening box, send frequency of a nearsightedness everyday trembling on sound, as a result their search volume in day cat rose 6 times.
Your product should have sufficient window and explode paragraph, ability brings enough sale to change the effect.
Still one is plant is the brand released to be tasted newly, hope this taste newly there is many exposure inside fashionable and young crowd, we help them pack music of a god into the product that follows them, the BGM of this video was achieved 80 thousand follow more, more than 1000 people are the element person that we arrange (common person) follow, other and all it is direct natural person.
The knows oneself brand that you should be clear about or the brand that you serve square, they are trembling sound what to want after all.
3, the development phase of nearsightedness frequency
2019, many brand emerges to nearsightedness frequency circuit together, tecent has brand of 9 nearsightedness frequency now, with small regard as advocate, and commercialize best is to tremble sound, precipitation is best is quick worker.
Why does everybody want to go circuit of occupational nearsightedness frequency?
Because the iteration of every time technology can bring the change that spreads way, we often meet 2G era group of hair short messages, 3G times bandwidth can bear the weight of graph article, 4G times can watch video with the mobile phone.
Arrived 5G times, all things that you see are linked together with computer, your computer, your freezer, your bed, even your closestool can have video, can have corresponding video.
2018 is the first year of an era or the reign of an emperor that shakes sonic boom hair, trembled 2019 news is regular the contends for surely ground that is a brand.
Tremble sound be from 2018 the beginning of the year begins to do a brand to travel, that moment trembles sound did not realize they are selling ad. We made very old content and living broadcast the earliest, issue the standard later a lot of girls that do direct seeding so are put entirely tremble hatch goes on sound, discover flow is very large, than hard wide several times more low-cost.
The first phase, we say carry discharge extra dividend oneself for KOL period. The major case that we make this level, do not have any relations with the government.
We can look for KOL of 1-3 build ministry, level of volume of vermicelli made from bean starch is in 500~1000 10 thousand, do the KOL of 4489 waists next, 70~80 10 thousand give priority to, because head price is too high, seek 3000 element person again finally, vermicelli made from bean starch is in ten thousand and two the left and right sides.
Such, we formed a big head like be similar to pyramid, take an originality, this originality gut must can let the waist and element person catch up with.
The 2nd phase, tremble sound begin to realize have a lot of hard wide. If sell directly hard wide, want to look without so much person, they started platform of a star chart, it is stage of the Chan Ping below KOL, KOL can accept ad directly, divide into from inside. Had then do BGM, become a topic, do a challenge to wait a moment.
The 3rd phase basically is to detonate period. The brand is to use his discharge to prop up before, this phase I feel also is a business only, did not form zoology, till this year the end of the year, tremble sound released 3 a major programme of lasting importance to delimit.
1.TV (Top View) plan
Enclothe spread its tail and iformation flow first place position of the first vision, side brand accomplishs the largest exposure, new to satisfying a great urge of a hair, node, brand is built situation such sale appeals to beg, will bring unprecedented exposure wallop, help brand is comprehensive bully screen.
2. super brand plans
You are in previously clean out treasure to go up an inn, can shaking set up shop of the synchronism on sound, see this video jump out an advertisement, the dot goes in to be able to be bought directly. This is to tremble sound do now most bloodcurdling thing, it is OK to invite every customer the help takes money, every consumer becomes KOL, even if you have 20 vermicelli made from bean starch only, .
3.LINK plan
Mix in A this year tremble sound it is hand in hand change greatly, we pay close attention to more square to the brand worthy thing.
Since after shaking the collaboration in sound and A, they made LINK plan, everybody goes up in A bought a thing, sent video, you add the link of that inn, the video that you broadcast can take money to the businessman directly, the video that passes you is bought, you can take a sale to be divided into.
Tremble sound provided a lot of tools, if you are used do not have what effect bad, when we are pushed to the client, must remember, platform is carrier only, what you should do is politic, what is should understanding you are shaking the purpose on sound from beginning to end after all.
After shaking the collaboration in sound and A, content is a watched thing not just, more is the position of a sale. Can forecast, tremble sound can become platform of the strongest goods of frequency band of a nearsightedness.
* article is author independence viewpoint, do not represent position of note a person adept in martial arts and given to chivalrous conduct.
900 thousand - 1~6 year old the platform of dried food of new business knowledge that CEO is reading
