Original title: The car can run quickly, before flabby Piao sleeps, the service cannot chat a little while
Before sleeping, chat a little while, there is the world in the dream. Everybody is good, I am gentleman of party newspaper comment. Recently, xi'an runs quickly car advocate dimension authority be related ferments continuously. The engine of oil of a leakage pulls an a chain of topic, be worth to chat.
On April 11, first " woman's bicycle advocate sit in run quickly the complain tearfully on lid of the engine before the car " video is wide to circulate. Car advocate say in video, she is in the star of Xi'an benefit runs quickly 4S inn head pay 20 bought a new car more, had not opened inn giving 4S to leak with respect to occurrence engine unexpectedly oily. After this, car advocate communicate for many times with 4S inn, be informed however cannot refund also cannot transfer, can change only engine. The car has not left, change " heart " , be forced helpless car advocate be forced pass inside inn " cry be troubled by " means thought fors the time being.
After incident ferments, local market superintends a branch already intervene for a short while, beijing plum Sai Desi - run quickly sale service limited company also expedites a working group to go to Xi'an to undertake investigating. What communicate as investigation and each however is thorough, finance of the examination of new car PDI, loan that buy a car serves a series of problems such as cost to rise to surface again. Although handle a result finally to still be waited for,announce, but the heat of incident has explained: The mix into in the commodity of consumer does not get water, in the eye of consumer more knead do not get sand. Run quickly reach its 4S inn to need to advocate peace to the car broad consumer " view " .
Not be everybody metropolis choose and buy runs quickly car, but almost everybody can encounter such situation: So not satisfactory to bought goods or service. Everybody pays close attention to " woman's bicycle advocate complain tearfully thought fors the time being " , also be actually worrying for oneself: If encounter similar product quality problem one day, must also sit on car engine lid to cry to you just can be solved? If a few businessmen are pursued really " make have a bowel movement greatly definitely, small be troubled by Xiaojie definitely, do not be troubled by do not solve " played path, is honest person about to be in an unfavorable situation? Can say, before the engine of oil of a leakage, in consumer reasonable appeal to beg before, neither one businessman is outsider, neither one brand is spectator. Create value for consumer, safeguard its to close right increase, enterprise there is no shirking the responsibility.
In fact, the commodity with again good quality, unavoidable also now and then occurrence problem. The commodity that consumer does not make excessive demands to be bought every time is perfect, after expecting to encounter a problem however, the businessman can give enough attention and efficient the ground solves a problem. This also is why a lot of consumer had not bought goods, can research the matter of businessman after service first. This incident causes so great billows, very big the evade after a reason depends on the carry out of 4S inn is perfunctory, as a result " bagatelle pulls big, important matter to pull scamper " . Emerge in endlessly in of all kinds and high grade product today, the after service before carry out makes the one part of product quality already. Positive response consumer appeals to beg, build perfect and logical question reacts and solve a mechanism, ability lets businessman and brand in the market remain invincible.
A lot of consumer feel disappointed in this incident, because run quickly,be car consumption domain more " hundred years old store " . Consumer gives more money, have to the product expect higher, fail to enjoy more high quality service however, the credit that such psychological fall can use up a brand further only is spent and beautiful praise degree. Some closer year come, differentiate to the client from malic company after service 369 etc, expose to the sun to high-grade hotel a sanitation management flaw, go to Boeing company again inactive should design blemish to the plane, all without exception is in give out caution: Affect the brand of muscularity and business the more, ought to strengthen ego tie more, bear has bigger responsibility, the accredit of consumer of not let sb down. Notice, again abundant family property accumulated over a long time also via having capricious ground turn from side to side. Do not know esteem consumer, do not know awe-stricken market, final hard to avoid also can be washed out overnight.
"The client is consummate " not be an empty catchword, and must fall among every detail of honest business management of enterprise. Why a few enterprises are modelled in product conduct propaganda and brand on appear " lofty on " , arrived in real product and service appear however " didn't duration arrive " " is work force insufficient " ? Exist besides a few enterprise false conduct propaganda, excessive outside packing, the management that bigger reason is handling in detail at a few enterprises does not follow to go up, very confused even. Examine cost of intermediary of lax, finance than the car PDI that go out is being exposed in second incident so opaque wait for a phenomenon, by the netizen doubt and run quickly to the company is coordinated to its agency lack and manage about. To an any large companies, administrative layer class is increasing, the industrial catenary structure related to its is more complex also, but the jumping-off place that should not forget an enterprise to manage from beginning to end and stay dot are contented market demand. Straighten an organization structure, improve scientific level of management, ability the concept translate into service client is actual, also gain the market for oneself, win public praise.
Annual " 3 · 15 " the evening party, can a lot of consumer expect are watched beside the television. This kind of phenomenon explains originally: To the demand of high quality product and service, it is one of component with good life the mainest need. This more important enlightenment depends on incident probably: We should pay close attention to product quality itself not only, after paying close attention to product occurrence problem even, the enterprise solves consumer of problem, response to appeal to the ability that demand; Want to pay close attention to battalion business environment not only, also should pay close attention to " consumptive environment " . And make healthy and orderly spending environment, need an enterprise to improve level of management of self-discipline, promotion not only, also need the market to superintend branch and even monitor, the deepness of tripartite orgnaization such as grade is participated in, form the closed circuit of self-discipline and heteronomy thereby, carry honest extra dividend for consumer.
This is: The car can run quickly, service cannot flabby.
