The business of individual short message that develop flourishingly as mobile Internet and moves toward be on the wane stage by stage begins coruscate " the 2nd spring " . Recently, be versed in the newest data that believes a ministry to release shows, this year 1-2 month, business of countrywide mobile short message grows 17.3% compared to the same period, income of business of mobile short message finishs 6.04 billion yuan, grow 5.3% compared to the same period. Nevertheless, business " get warm again after a cold spell " rear, reflected the transition of short message oneself and development progress already, also carry the issue that brings a series of harm consumer rights and interests.
Will 6 years grow first
Believe an issuance newest data according to labour, 2018, portfolio of countrywide mobile short message rises 14% compared to the same period, income finishs 39.2 billion yuan, grow 9% compared to the same period. This year 1-2 month, business of countrywide mobile short message grows 17.3% compared to the same period, income of business of mobile short message finishs 6.04 billion yuan, grow 5.3% compared to the same period.
Afore-mentioned data are meant, since 2013, business of mobile short message is in experienced successive 5 years glide after posture, a second year was greeted to pick up 2018.
Business of mobile short message has development history of more than 20 years in our country. 1998, uniCom of Chinese shift, China begins to extend short message business stage by stage. 2000, short message of our country mobile phone sends an amount to be 1 billion; Portfolio of countrywide mobile short message amounted to 18.9 billion 2001; Arrived 2004, rapid leap up unfurls this one word to 90 billion above. At the beginning of 2008, short message of our country mobile phone sends a quantity to be many 5900, grow 37.8% compared to the same period. When those, breed of market of mobile phone short message gave tremendous business chance, software of short message platform welcomed tremendous development opportunity to serve the industry such as manufacturing industry of course of study, software.
2012, user of domestic mobile phone sends 900 billion short messages in all. However, this one word made the summit with last portfolio of domestic short message unexpectedly. After this, short message portfolio of home begins to glide continuously.
2013, portfolio of mobile short message glides compared to the same period 0.6% , business income glides compared to the same period 1.7% ; 2014, portfolio of mobile short message glides compared to the same period 14% , business income glides compared to the same period 14.2% ; 2015, portfolio of mobile short message glides compared to the same period 8.9% , business income glides compared to the same period 12.7% ; 2016, portfolio of mobile short message glides compared to the same period 4.6% , business income glides compared to the same period 10.3% ; 2017, portfolio of mobile short message glides compared to the same period 0.4% , business income glides compared to the same period 3.2% . And Chinese telecommunication also issued announcement 2017, announce the public kind mobile phone of monograph of VIP of dispatch and Tian Yi signs up for newspaper of morning and evening of business of appreciation of letter of entire network colour, WAP, news, Tian Yi business general got offline on June 30, 2018, stop to provide relevant service to the user. The most mobile phone that is based on a short message signs up for business to also begin stop publication, the user glides and lose force.
The enterprise needs hope for success to shove a hand
To short message business " get warm again after a cold spell " , be versed in letter ministry points out, portfolio of mobile short message can stop drop turn litre, cannot leave what the service logins to wait for application with identity attestation to drive. This is meant, the user of short message business is being carried morely to B (enterprise) move.
Data shows, our country added number of mobile telephone user to achieve 1.57 billion completely 2018. Popularity rate of mobile telephone user achieves 112.2 / 100 people. Among them, the whole nation already had 24 provinces / the mobile telephone popularity rate of city exceeds 100 / 100 people. Make considering real name, cover cost cheaply, the short message already became an enterprise to deliver the optimal channel of information to the user almost.
In the meantime, operation business is the demand of contented client, also be being adjusted ceaselessly and change the pattern of short message business. For instance, the enterprise is custom-built short message business, use short message service to send a company namely pertinent information, include code of test and verify, content shedding to hand in easy information to wait.
A China's mobile staff member tells Beijing business signs up for a reporter, to most App, entry photograph of code of short message test and verify logs onto means to other test and verify for, still be relative safety, stable, also be the test and verify with user and the most commonly used enterprise logs onto means. Of App amount distribute the giant sex that reachs download to estimate an amount, mean short message test and verify to pile up natural meeting to having many market demand.
This year in Feburary, the message says, cheng Wei of drop drop CEO is in a company monthly is complete a Ceng Di on the meeting and, drop drop was spent in charge of smooth 2018 short message be close to 900 million yuan.
The personage inside course of study expresses, to the enterprise, the short message serves as a service accurate touch amount to the important step that informs in time with sale activity, it is the crucial link with platform indispensable enterprise. Give a service to go up in what pay attention to safety and seasonable sex especially, the short message can ensure in most network the state falls to be able to inform department to multiply both sides. Accordingly, the cost of the short message is devoted, made the rigid cost that Internet enterprise avoids hard.
Malign sale waits for severe canal
Notable is, use short message business at the sale purpose such as conduct propaganda of business promotion, advertisement as increasing enterprise, short message business more incline to at commercial attribute, and " rubbish short message " , " annoy a short message " wait for a problem to also be highlighted increasingly subsequently.
"50 yuan of coupons already arrived Zhang, certificate is used after decreasing more be to one's profit " , " time 8 hours, integral point grabs set limit to to touch with certificate " , " move move little hand immediateness to login, 6 fold buy card to be here completely " wait for a large number of self-invited ado the short message allows user of broad mobile phone deeply its are irritated.
12321 networks are undesirable inform against the data that accepts a center to release to show with rubbish information, the four seasons was spent 2018, 12321 inform against accept a center to accept an user about rubbish short message complain inform against one hundred and twenty-three thousand six hundred second, annulus comparing rises 6.9% . This year Feburary, 12321 centers accept rubbish short message to complain inform against 19 thousand second, although annulus comparing drops, but still lie exalted.
Face the rubbish short message that grow in intensity, in November 2018, print and distribute of industry letter ministry " harass a telephone call about advancing integrated punish the working program of special operation " , ask effective punish annoys the faze person information such as short message of phone, rubbish clearly, just give next real action, heavy fists each urgently, fight in coordination, administer thoroughly in order to obtain result.
However, the dispatch that relies on a government organization only is insufficient apparently, processing rubbish short message returns those who need operation business to take an active part in. Jiang Ji of secretary-general of research center of informatization of courtyard of Chinese company division makes the same score a proposal, business of fundamental telecommunication operation ought to upgrade increase the technical capacity such as cloud computation and big data, strengthen to harassing number and bugle call paragraph tag, intercept and risk are prevented control early-warning capacity.
In fact, current, labour believes a ministry to already appealed more software companies join alliance of the green that install eminent, send to standardize a mobile phone to push establish model, talk things over advance An Zhuo to unite push those who send relevant technology and service the standard is custom-built and carry out. Business of 3 big operation already also began to increase the strength in short message of rubbish of technical level intercept. This year in March, chinese shift was in the 11 provinces city such as Guangdong, Jiangsu to roll out the name is " green aegis " defend business, the user needs to be sent with the short message only " KTFSR " to 10086, can debut high frequency prevent annoy a service.
To this, the personage inside course of study thinks, the future with respect to the short message, the times of content couplet net of 5G open still is well worth doing. Green is built alliedly and perfect, at present complete change mobile phone information promotes An Zhuo send mode, short message or kind the main carrier that the little flow business of the short message also can become information change trains gradually. (Zhen Yu of Pu of reporter blue morning sunlight / Wen Songyuan Yuan / n/arc drafting)
