Recently, visual China is exposed to the sun to close a station
Before this, visual China for many times make use of " thought fors the time being " , extortionate enterprise
Many enterprises bear damage of high specified number for this
Be in just, CCTV phonates punish severely visual China
Regard home as website of the biggest picture, visual China why by 10 thousand people disgustful?
"Dimension authority is extortionate " below, how should enterprise and individual be in oneself?
The important matter on booth of 01 visions China
Above all we come popular science what is visual China, say it is the Internet company of website of a management picture simply, provide various pictures paying fee, be in however last week, it is forced to close a station because of a piece of picture however, thoroughly cool.
Recently, european southern observatory released photograph of a piece of black hole, encircle in the friend wide to circulate. Play in a lot of people however stalk play extremely when, abrupt the accused knows black hole copyright is visual China. And want to have to make money with the graph, average transmission 800, commercial use 3000 above.
Making what netizen of wide engorge melon indissolubles is, black hole photograph is European southern observatory is released obviously, and government-owned net mentions expressly, want to make clear picture origin EHT Collaboration only, all can use freely. So, why does visual China say the graph is his forcibly?
One stone arouses 1000 billow, become aware along with backsight China is dug greatly, everybody discovers effigies of ensign, national emblem, celebrity, name draws what turned them into the home completely etc. And mark a price 500-2000 a piece, for instance Einstein spits a tongue to illuminate.
Nanjing massacre history is video, mark is returned to wear below price fixing.
In the meantime, the copyright of the Logo of each company also does not know what what moment turns a vision into China.
Be marked a price even ensign, national emblem to take business by plain code, make a person simply bristle with anger.
In fact, visual China grasps held principle is " black cat white cat, catching mouse is good cat " , no matter whether the picture is oneself,produce, as long as can bluff money, can become oneself copyright completely. The thing once exposure, the same night of office of information of Tianjin city Internet talks about visual China about, ask its stop to violate act instantly, rectify and reform thoroughly in the round. End late on April 11 at 7 o'clock, visual China website already cannot be opened.
How does 02 visions China gain fund?
Place of visual China bloodcurdling depends on, it often can fossorial 3 feet, go you 3456, at every turn all gouge comes to about a hundred pieces of a few used picture, claim " thought fors the time being " . Pursue according to a piece next the standard of thousands of, letter of a lawyer announces your compensatory specified number of hundred thousands of. Before " omelette net " be sued by visual China with respect to Ceng Yin, within an inch of goes bankrupt.
So the issue came, did visual China use the picture of its home to somebody to what has an insight into quickly?
1
Accipitral eye system
Visual China ever flaunted in the ego in money newspaper, they developed system of an eagle eye, 24 hours patrol execute the law, once who discovered to use its home to pursue, can be pursued notarial by cut, hair lawyer cases. Although they do not have the copyright of the picture, company sale also is met extortionate gally user, making the pretense of cameraman copyright, a piece of graph can ask a price of all over the sky, coerce your compensation of hundred thousands of, and do not accept stoutly delete an apology to wait settle way.
2
Fishing executes the law
Meaning of hereat of the 2nd action gives off a large number of pictures on the network, the watermark of picture take out of visual China, the person that is waiting for each media advertisement to design a company goes downloading use these figures. A lot of people can think these pictures do not have copyright, but after using, visual China can come round to ask for charge of high specified number.
Major company thinks picture copyright belongs to visual China by accident, listen engage in a lawsuit confused, metropolis choice reconciles, must make money, sign the contract of high price that use a figure. If the company is used the picture is too little, so visual China can choose to raise 2, 3 years again square accounts after the autumn harvest-wait until after a political movement is over to settle accounts with the leadership or the masses.
Begin from 2014, visual China increased the litigant strength to work tort case, easy beauty of its subsidiary Han Hua, one year litigant case is amounted to 4010 cases, lawsuit engages in a lawsuit, 83% what the state-operated in taking a vision closes.
03 visions China " look for trouble type " public relations
This visual China is surrounded by the netizen beat up, the most wonderful still is the public relations of its home, can says year looks for trouble the spot.
1
Official statement is hit face
Face a netizen many times to oppugn, small gain of visual China government is released " statement " , claiming is to pass a partner to obtain edit kind of access. However after the event, somebody contacts a picture to release square Europe southern observatory, others claims to never had been contacted with visual China however.
2
Swing boiler to lay draft person about to the autograph
Before this ever somebody explodes the existence on makings vision China violates compasses picture in great quantities, include ensign national emblem to be withed the price clearly marked to mark a price, take business. But visual China claims however these pictures all offer draft person to offer about by the autograph, the checkup that although emphasized his,serves as platform finally is lax, but whole segment avoids the important and dwell on the trivial, a bit does not look to give regret idea.
3
Close a station actively, fear the netizen digs grave
Visual China is after the austere sex that realizes this problem, did " self-destruction position " thing, shut a website. Direct with " rectify and reform " name closed the website first, such, although won't have the issue with new more by exposure, but the feeling that has kind of try to hide a mistake however.
What is the real value of 04 public relations
Say for go, visual China by netizen condemn both in speech and writing, one part is because of its harsh action, another part is the public relations because of its how terrible. To the brand, what does public relations mean after all?
1
Let public relations turn a brand into the edge tool of promotion
Late on April 30, 2017, zhou Jielun is in concert scene, see a security personnel desertion the lamp card of vermicelli made from bean starch directly, he on the spot in public angrily rebuke ensures public security " boil " . Just be informed later, this security personnel is to let the song from the back confuse also can see stage, just had a moment ago activity.
Made such fault, zhou Jielun chooses pass small gain to apologize to this staff member for a short while, not only such, special still transcribe the video of a paragraph of apology expresses regret, should face this security to personnel apologizes and be obtained finally excuse. Through this a series of acknowledge a mistake cordially, allow the one side that everybody saw Zhou Jielun is brave in to acknowledge a mistake not only, still let end his crisis handles viewpoint support accordingly, besides spring late, still went up the social news of CCTV.
2
Let public relations become the one part of the brand
If public relations can conduce to,shape brand image, so Where is the one part that why to turn it into the brand? Though the home is cruel incorrect, but if Zhang Yuqi is big without Leo female advocate the person is set, her domestic cruel topic is not met on small gain heats up search, also won't somebody orders assist review, become the delegate of women's right for a time even. Here is not to say to let everybody do not have the crisis, creation crisis also wants to go up, take out the attitude that does not fear the crisis however, more important is to learn to get along with the crisis, ability lets a brand grow in public relations.
The necessary skill of industry of 05 public relations
A lot of people think the little elder sister of public relations industry, resemble Scandal of beautiful theatrical work in female advocate be infinitely resourceful like Olivia, did not get errant negative news, discrepancy all sorts of lofty the circumstance that go up, global each district flies everywhere, force case freeboard, the dinner party is full.
Actually, the light of public relations industry is bright beautiful it is false appearance, back boiler is spat groove just is real trade current situation. Of public relations daily, mean far from relaxed. Public concern, real work content is to help a client defend public concern, undertake communication with the public, get public attention and acknowledge.
Main component is the working way of public concern post, direction of client management direction, content production direction, agency natural resources, crisis direction is waited a moment. And solid English and lofty PPT level are mark of public relations person matchs. In the meantime, these soft actual strength also are below must:
Fight first-rate control capacity: Be used to 24 hours on call, before dawn was made get up at 2 o'clock is common occurrence, work overtime? Not, this is to go to work. Conference speech: Public relations treats public concern namely, with the person so contact with must want to notice skill, understand minute of importance, talk with who, say what word, how does the conversation, consequence after saying want to add consider more. Of all sorts of activity flow complex make a person simply bristle with anger, detail is little to should affirm Logo is (R) still be TM. Have strategy: The person that does public relations should have Sense, the brand packs need strategy, know integrated resource to develop originality, make client and the Case that get numerous satisfaction. The crisis handles ability: In public relations the company won't handle the crisis, can fall basically hillock, but handle the crisis so like visual China, it is a mud-rock flow of public relations bound absolutely. Powerful executive ability: 10 minutes give a plan, two calm client is gotten inside week, public relations person wants a foot to step on wind fire in the job annulus.Best public relations: With cordial manner and sturdy determination, will " danger " translate into " machine " , let public oversight your mistake, deepened the good impression to you, encircle a new pink incidentally.
Common public relations: All sorts of conventional phrases nifty say, make the public weak to the enthusiasm of this thing go down, the important matter is changed small, bagatelle is changed without.
The poorest public relations: Every time response enlarges the problem, give adversary more opportunity him harm, let masses of wide engorge melon the gut that expects below one market is full of in the heart, just rest to death.
Appear on the market as enterprise, visual China hand grasps huge amount resource, can search a kind originally more healthy the commercial pattern that has honor more, also can do than now earn is more. But very regrettablly, they look only at the moment interest, lost. Now, "Extortionate " this route goes to the end eventually.
