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Is this " expose inside story of a plot oneself " the show that take off a mouth? Is this a speech is strung together burn? Be still the news briefing of a having sth new?
Yesterday, where to go to the net hopes in Beijing theater of happy fried dough twist held capital a theme is " do not be afraid that you look " " the show that take off a mouth " (honest unlike news briefing) , whole journey only the activity of a hour, the president discovers the media reporters beside, give out the laugh of as one falls, applause ceaselessly, when seeing Guo Degang cross talk even " why " sound, grey constant joy, as if to be in those who see a happy fried dough twist to make farce really.
Whole activity speaks without the leader, greet without polite formula, release without the strategy, demonstrate without the product, come up to give continuously. It is where to go to first the belle of the net announces the items on a program enter the court, saying this is one belongs to a company completely 90 hind " trainee " the show that take off a mouth (where to go to net 90 hind employee is occupied than be as high as 62% ) , reject those so 80 hind, 70 hind the leader enters the court, if the show is not successful,speak these a few trainees may not turn really.
The president takes everybody to review the elite of this next show that take off a mouth, had sat, must not have a thing, drink a stuff, easy choke arrives oneself, gush wet computer and mobile phone, laugh at epilepsy.
Most come on the stage first " actor " it is where to go to the 90 airline ticket that are born 93 after years resemble least of all on net history manager Zhang Yang, come up he puts forward a problem to cause everybody resonant: How is a trip ruined? It is airline ticket rises in price, it is to encounter boat to change by air, be looking forward to long seascape room to go to a room to look is " day of a gleam of " , complain be given by customer service hold back again a suit internal injury...
But, "Some things are not you think you think even if you think you think " . E.g. , this Duan Gen below occupies the video that sound of customer service true memoir adapts, president wall cracks you to must look (to protect individual privacy, sound has done processing) :
This lady in recording is oppugned why the airline ticket that oneself just bought depreciated, the airline ticket value that does not believe customer service explains changes at any time according to supply demand relations, where to go to the airline ticket value that the net just shows boat to manage, oneself do not establish airline ticket price, it is the bearer of airline ticket price only, tongue-lash so where to go to the net is cheater, conscience is too black, so that this eldest sister curses this customer service directly " deserve the Valentine's Day goes to work, deserve to do not have an object! Deserve to do not have an object!!
It is average consumer not just to where going to the net has misunderstanding, zhang Yang still told about her girlfriend, parents to look for his to revise the old practice of airline ticket, where do this go to even him manager of net interior product also cannot help a girlfriend order so called special and cheap airline ticket really, inextricability also him parents misunderstands where to go to net " see dish of the dish below the person " misunderstanding.
Carry show of Zhang Yang that take off a mouth, media people in joyous sound laughs at the understanding in language where to go to so the net is a tripartite only IT platform, can show the value of airline according to the facts only, counterpoise without the price at all, and going to what where net earns is the news service fee that airline and agent pay only, price of every pieces of airline ticket manages to boat the commission of collection is relatively fixed, that is to say, although sold the price airline ticket more, where to go to the net also does not distribute fund at all, where to go to so the net is done not have at all " big data is killed ripe " , " see dish of the dish below the person " , " increase price " necessary. What everything misunderstands is really fierce it is airline ticket basis actually a variety of elements such as supply and demand change in real time.
Withdraw charge changing a label tall also be the service that gets an user to spit groove fully. The female program simian the Song Dynasty that was born 1997 considers fine, where going to is responsible " retreat old buy new " the technology that airline ticket changes autograph backside, face department of many 580 boat, every airliner has 20 many different shipping space again, every cabin seat or berth corresponding move is retreated multifariously change policy, this backside needs a large number of complex calculation, give a large number of time, it is an user to be able to realize one key easily to change a label only.
And, do his best even for user be economical, "Retreat old buy new " the function can use big data technology, recommend for you most the option of economic be to one's profit, for instance you spend 1000 yuan of bought airline ticket, if change an autograph to want to be spent again 800 more even, but if your basis goes the commendation of where, choice " retreat old buy new " service, return this piece of ballot first, buy new airline ticket again, where does that go to the net still can retreat you again 200 yuan, get than changing an autograph to want be to one's profit directly much.
Great majority user does not know, although the user buys a ticket to run return a ticket again in some airline directly, also often need to await longer examine and verify, ability finishs refund, and go there the net is the fastest 10 seconds can help user refund arrive Zhang. This is actual it is to go there net proper motion is money of user pay for sb and expect to be repaid later, the zephyr of flow of examine and verify that the robot finishs controls a system more efficient. But average user is to not have to these of feeling, link the site reporter of a lot of media is to hear of for the first time.
If look for a partner in marriage, the president recommends customer service is a right choice, because be opposite for these little elder sisters or little elder brother, have substantial professional knowledge not only, and the common occurrence that getting a scolding is them, disposition must not want very much. They everyday the person with sundry each district of experience whole nation, affection quotient is extremely high, it is a first-rate bend auditor.
Cui Qi goes there namely a of the net female customer service that is born 94 years, tianjin person, from character " will where go to the net was decieved " , because connect a family member not to understand her,earn every months for what so little money, return so that get a scolding every day like those case in recording. She is told about hopefully, won the applause that shows an all media understanding.
Speak of customer service, where to go to the spot still broadcasted recording of a few paragraphs of real customer service, it is experience really the world 100 condition, without surprise not to have, it is to find both funny and annoying really occasionally.
Letting what the president is surprised is, a female user says to want to cancel airline ticket due to illness, should check her after all when elder sister of customer service young lady when where is uncomfortable, she begins violent wind show suddenly, deduced sentimentally in the home " traffic accident " , say him leg was folded, let a person find both funny and annoying. President very admire, where do this go to elder sister of young lady of network customer service is very calm and be full of wisdom, ask this " play essence " lady after all where is the position, whether to need an ambulance, let the other side perform no less than going to that hang directly machine in a flurry and escape.
Still a male user calls say, you must solve a problem so that give me, because " my recognition is strong child " (the president still thinks his pa is Li Gang) .
Customer service little elder brother asks he is firm child who be, this male user says " firm child it is your CEO Chen Gang, we are college fellow students, you need not work my phone " , this honest and frank has the customer service little elder brother of the principle to say, it is our CEO to come trashy also, bring full-court belly laugh.
This takes off buccal show, the product manager Qi Yuexin of responsible hotel business is experienced in the travel of Chongqing with oneself, told about where to go to the difficult problem such as room of seascape of the positional far and near that the net is capturing, picture.
Hertz told about unripe 1997 Li Ding how to help user discriminate single out the story that serves finer public house and supplier not only, and still published what one Duanling's person uses a facial expression where to go to the net is common the guileless opinion on public affairs of employee perspective:
"Firm elder brother (where do such appellation go to net CEO Chen Gang, company in-house culture sees one spot) this year say on annual meeting, where to go to wanting to pound the GMV of 250 billion 3 years in future, this is firm elder brother serves as a boss to where going to period make. But to me, 250 billion be apart from me too far, if let me talk about me what to can do for target of this outstanding achievement, I do not say. I am the product of an everyday a gleam of only, but I am willing to be shared from my angle, the effort, journey platform that creates me to want. This can let me feed this not only, can rent a bigger house with the girlfriend, the kitten that raises to us buys a fish a few times to work more. More important is, the small companionate implementation that where going to can letting I and me changes the dream of the destiny through effort, also realize a technology to change the ideal of the life. Where going to net in many 7000 employee, more than 6 is become is like me 90 hind, we are the author that where go to, also be the person that where to go to using, we hope our product can contribute the force of little for all traveler, no matter be airline ticket of a piece of low, still be the description with an accurate hotel, perhaps be a customer service only even a phone, a light that every every little bit that we do will turn traveler to go up in the road probably " .
Li Ding conspicuous takes off buccal show to press axial performer finally as this, the media friend that a word invites the spot unexpectedly is touched one blast, tell him to be willing to pass him effort when him especially, can rent a bigger house with the girlfriend, when the kitten that raises to them buys a fish a few times to work more, the president observes the female reporter of neighbour picked glasses, brushing the orbit with him aglow appreciably gently. Be, like Li Ding hertz tries hard so silently 90 hind, where to go to the net has many 4000, although everybody is only negligible individual, but the assemble rises, join forces it to where go to the user of the net makes is good that to where go to the user of the net makes the viatic platform that uses save money, accomplished oneself already, also made a company, made an earnest wish one time. This is struggling value.
Conceive originally putting pair of OTA " big data is killed ripe " , " bind a sale " , " retreat change sign after receiving sth cost is high " wait for heavy interrogative reporters, after watching this show that take off a mouth, discover magically unexpectedly, oneself the doubt before this was dissolved, so that last query segment, reporters do not have a problem mostly. And after the meeting, when many reporter is chatting under the counter also where does highly praise go to net this activity originality is full, novel and chic, very clever, go up somehow redefine the news briefing perhaps said to innovate media communicates means.
The president thinks carefully, summed up the following:
The first, where to go to the ground uses net creativity Duan Zi type takes off a beautiful form, will " news briefing " the place also is chosen hold in true theater, in the environment of relaxed humour, aeriform dissolved those likelihoods the conflict situation of at swords' points. The symbolic sense that environment and form communicate is very important, can help alleviate contradictory. The show that take off a mouth is theatricalized show a form, itself lets media reporters easily be enmeshed among them, throw feeling, generation in all affection is resonant.
The 2nd, where to go to the net comes up to weigh this show that take off a mouth with respect to play is a trainee guide oneself act oneself, anyway the actor that neither one is one's previous experience of regular professional training, so the audience also includes for certain, do not beg perfect. Although have what flaw, also won't mind, instead because not be professional actor, where to go to him staff acts him, this kind of instinctive quality goes out act more enhanced contrast result.
The 3rd, take off the case of recording of real customer service that shows in buccal show, let media see of all kinds " Diao Man " " willfully make a trouble " " play essence " the consumer of strange flower, understood those so called consumer to complain the inside information of case, ground of from beginning to end is reductive customer service working face faces all sorts of not easy, promotional media is mixed to the understanding of customer service include.
The 4th, take off the employee ginseng that post differs in buccal show this to act, reveal in the round relatively where to go to the working status of each branches, and all sorts of paying and not easy, earn media sympathizes with and understand. In the meantime, also understood the bewilderment that there is misunderstanding before those. This is husband of American sociologist dagger actually graceful those who put forward " theory drafting drama " apply, " tiring-room " thing " change downstage " , let the outside see he cannot see originally " tiring-room " .
The 5th, experience personally with oneself from black from ridicule, go explaining than the front, time rancor, want clever much. Traditional public relations pattern is openly response mostly, be aimed at doubt, explain one by one, when the enterprise thinks he is treated unjustly, be attitude is taken more especially hold forbid, go answering rancorring public opinion even, often the effect is just the opposite to what one wished, obtain understanding very hard. If change a train of thought, resemble where going to net such, uncover oneself alleged " trade shady deal " , giggle did serious business, achieve the result of 39 batches of hoisting jack. Actually, we discover, these year, those excellent classic case that dissolve the crisis are to use humour mostly, from black be dissolved from the easy way such as ridicule and obtain what public opinion forgives and trust.
President proposal, where to go to next year net such show taking off a mouth from black type, can change day of international consumer rights and interests played that day on March 15, the effect is much better. Where to go to the net takes off buccal show this, the surface looks is one theatricalizes a show, actual it is redefine news briefing, show give a kind of greater good faith, it is a kind of cleverer, richer the milk of human kindness, more efficient communication form, explored a kind of new public relations to transmit shape form for entire industry.
