Today's divine dragon is not already in those days divine dragon, 2002 - the divine dragon company with infinite 2010 scene has been changed by the brim nowadays, with old the Dong Xue with 3 celebrated appearance directs a manner toughly to fall in PSA, handed over report of 100 thousand form merely last year, fixed position is higher east mark has been burned, but same margin is changed serious.
What should know is, in those days times of divine Che Fukang has gone, those who place before divine dragon is a quite severe problem: How to break through tight encirclement to establish new structure again?
Divine dragon is current two old brands of domestic, it is respectively Dong Xue and east mark, photograph of snow iron dragon is a bit lower than locating at beautiful brand, at present own big environment snows Tie Long labels own brand the competitor even, and gram, popular is fastened to mark in Europe tallish end is beautiful brand, enter home to also compare the masses, do not overcome short half, below the circumstance that the situation has shined not quite even two old brands are handed over year sell the grade of 250 thousand.
Also be not quite remarkable last year sales volume success, open year of god dragon to reduce the goal again this year, eye demarcate was in 235 thousand. Open year of sales volume to continue this year low, accumulative total sales volume is two old brands merely first quarter more than 34 thousand, glide extent is as high as 57% , so gloomy sales volume makes a high level turbulent, before this opposite " be content with the current situation " divine dragon begins to search new breach.
Li Jun of vise general manager expresses: If divine dragon lives, must want to seek an issue in level of brand sale, strategy.
Be in namely recently, east wind is led related beautiful market department express when be communicated with media " east wind is beautiful should dig lion pink greatly, be dedicated to making matrix of entire media public praise " .
Arrive from the high level apparently low level management, divine dragon is searching the frustrate account before this, the answer that is the outside up and down is unanimous, divine dragon should make sale this year, want to make brand transmission on one hand, want to dig lion pink greatly on the other hand, do matrix of entire media public praise.
New nevertheless issue came, personnel of east wind system is relatively out-of-the-way, outside cerebral thinking is not quite agile, so how to take out dye-in-the-wood sincerity and outside to communicate, in new media environment 3 days of circumstances that change fall, beautiful can you accomplish really so called " entire media matrix " ?
In going 3 years, east wind is beautiful include Xue Tielong to be in respect of sale, public relations is the name gave inside course of study " Gao Leng " , constant to product problem and company brand cold treatment, and include media of one part convention inside as opposite as beautiful, Xue Tielong not free. So whether make so called " entire media matrix " be about to look beautiful take out sincerity, next beautiful sales volume goes low ceaselessly, old client prediction of a person's luck in a given year is serious, how to dig lion pink greatly, the lion pink that gouge comes to can have what kind of effect to beautiful transmission, still need to think.
Will see the reason that beautiful sales volume glides again, be sale weak point really board be caused by? We are holding the manner of objective justice in the arms to analyse product problem.
Does the product update iteration slow be a problem one?
Beautiful 2018 still appear give a pair " indifferent " appearance, the product replaces iteration rate slow, enter just entered drive 2019, be in apparently 8 years time won the bid in the past send much money model to replace rate slow and push fixed position of new complex product to blur, for example says replacement of 408 every time wants more backward than be the same as level product generation, cash 408 comprehensive strength are weak at be the same as level product, and 2010-2014 money model is to go up more old old, with it is together compact model although dimension has definite advantage,the Lang Yi that the car locates, Xuan Yi is compared, but oily bad news, space, motivation, dependability is backward however many.
And this one problem appears in not just 408 on, 308, 508 wait for a model to all be put in this kind of problem, so a very immediate problem, about product position and replacement respect, beautiful want ego introspection?
Is comprehensive strength not high be a problem 2?
The question with beautiful the biggest product is a space it is short board, in be the same as level product, space of beautiful back row is medium forever coarse, or with 408 for exemple, back row space basically is A0 grade level, far under fasten a product with level day, heart, as about the same as the beautiful photograph that fasten a car, be in this with greatly in beautiful times very apparent fall at ahull.
Moreover, beautiful country is good at putting in old product, in hard nucleus product poorer really, generation product still is 4AT gear-box on, and engine technology also is behaved old old, this remembers making only drive experience not tall, prediction of a person's luck in a given year large quantities of one users.
Is quality not strong be a problem 3?
Complain in some quality we were found on platform complain pop chart, beautiful 408 ranks the first, the data Yuan Chao with fourfold quantity the 2nd, is complaining a group bulkily direct also or does flank mirror instead beautiful is public praise actually bad? Go up in product reliability, stability at least inferior at be the same as level product.
Actually firm sense comes up in saying beautiful quality does not have an imagination so poor, but complain a project the first it is tire, namely the supplier appeared problem, is the system quite out-of-the-way beautiful whether to put in the problem with supplier lax management? This also is worth to think.
The author has a word to say:
Say like Chen Yan in that way, east wind is beautiful doing entire media matrix is right way, dig lion pink and user greatly deep-felt and interactive right also, but the outside wants to know this strength has more how old, it is to be perfunctory to still say to be able to be communicated truly with the outside merely, company sale should have enough sincerity, must avoid from hey the generation of mode.
At present mark pays concern of can of the place inside the Tie Longguo that reach snow, explode again first quarter this year data of low sales volume, pay the Tie Long that reach snow to mark this year for, a year when remain cold winter.
