New capital signs up for dispatch (beautiful jade of reporter king beautiful jade) recently, chamber of commerce of dealer of car of federation of industry and commerce of China whole nation is released " send an open letter that takes company of the production that use a car " , express to show level car dealer to manage pressure to increase, the agency that has 53.5% appeared 2018 management deficit, manufacturer contradiction become acute. Because this appeal multiplies company of the production that use a car to should examine the price and system of supply and demand afresh, the agency that stops to exceed cordon to inventory coefficient controls a library forcibly or covert control a library.
Open letter says to exceed 5 to ran deficit last year into agency
Chamber of commerce of dealer of car of countrywide business association is mentioned in open letter, the state with lack of power 2018 growth of domestic car spending is more and more apparent, already enjoyed growth many months compared to the same period continuously by the sales volume that use a car, this year first quarter, our country continues as before by the sales volume that use a car negative growth, drop compared to the same period 13% above. And CADCC " car dealer spent year to investigate to manufacturer satisfaction 2018 " data shows, the agency that has 53.5% appeared 2018 management deficit, the agency that has 27.1% is in 2016 - successive 2018 3 years of total loss.
Investigate according to its, the agency report of 63.3% did not have the power to make decisions of sales volume of pair of place representative car, model 2018, the agency of 60% mirrors a manufacturer to exist to press the action of the library forcibly. Annual exceeds the dealer inventory coefficient of 70% to exceed the cordon of 1.5, the dealer inventory coefficient that has 6.71% is in 3 above, some exceeds 4 even. The agency report that has 49.2% already built a site to be in deficit when same place or profit is made the same score under industry water when, manufacturer still is met forcibly cloth dot.
And the satisfaction of chamber of commerce of dealer of car of countrywide business association spends investigation to show, the agency of 85% did not achieve the sale goal of manufacturer make known to lower levels 2018, the agency sale end that nears a half finishs rate inadequacy 80% . The market value of the main product that the agency of 57.3% reflects his to act as agent the wholesale price under manufacturer, whole industry value is hanged serious. The agency that has 11.63% among them 2018 deficit 5 million above; Only the agency of 12.08% 2018 gain 5 million above.
The manufacturer puts 3 big contradiction
In the meantime, car dealer chamber of commerce is in " open letter " in express, manufacturer contradiction become acute is apparent in recent years. Contradictory focus is car look forward to pursuit scope effect, market has the promotion of rate to change to sentence inadequacy beforehand to market supply and demand, without the basis vicissitude of the market adjusts target of produce and sale in time, consider an issue without the height that from industrial catenary downstream an organic whole develops. Incorporate has at 3 o'clock, it is to produce an enterprise to decompose target of his produce and sale agency forcibly, cause agency stock exorbitant, operation cost house is difficult below; 2 it is manufacturing company ceaseless extend sells a site, bring about market terminal to compete by benign change direction malign; 3 it is right electric business, go out to serve the new retail channel such as business, 2 nets to spread money with lower price all right, channel of exalted to building inn cost traditional 4S inn brings inequitable market impact.
Up to by 2017, of Chinese car look forward to produce per year can (include to be in build produce can inside) have 64 million about, at present car of open already new energy resources is produced can plan to will exceed 20 million 2020, be " ball of the field in automobile industry develops a program " 10 times of sales volume target. As produce can what quickness increases to consume the market with the car is dispirited, make produce can superfluous suggestion of a new development more and more apparent, unbalance of supply demand relations.
The satisfaction of car dealer chamber of commerce spends survey data to show, agency is spent to manufacturer satisfaction notch all be worth, drop before be being compared a few years considerably, had received application dimension authority several cases to mediate the case with contradictory manufacturer; Manufacturer contradiction is at present rapid also become acute, caused a series of conflict.
The appeal stops to control a library to exceeding the agency of cordon
Chamber of commerce of dealer of car of countrywide business association states agency is mixed truckload the factory is interest community. Short-term in light of, agency hits price war to affect manufacturer brand necessarily, agency is serious deficit, bring about its to promote the service to consumer very hard quality, also use new technology to develop exploration new business feebly; Will for a long time look, effect of domino of car line of business will not be held back. Compose establishs the channel of reasonable stability, stimulative industry health can develop continuously already approach is in eyebrow nimble.
To this, when does car dealer chamber of commerce put forward to suggest. It is to multiply company of the production that use a car to should examine price system and commercial pattern afresh, according to terminal market clinch a deal valence is adjusted in time establish reasonable trade price and sale guidance price; 2 if dealer inventory coefficient exceeds the cordon of 1.5,be, control a library forcibly by what should stop pair of agency with car production company or covert control a library; 3 it is to multiply company of the production that use a car to should feedback to examine system of supply and demand afresh according to the market of agency; 4 it is to multiply company of the production that use a car to answer with car dealer together, answer " new 4 change " development trend, use existing network terminal and user data, the commercial pattern that studies construction gets used to new era new technology jointly and service mode.
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