The commercial pattern that the net restricts a car still impeach, no matter be process of the Lyft that has appeared on the market, IPO medium Uber, still have not appear on the market the drop of the plan, old and consecutive loss, the market is right not the net of gain makes an appointment with car company to losing confidence gradually.
On April 12, uber handed over IPO formally to file a document to American stock exchange, stock code is UBER, the plan will appear on the market in new York stock exchange in May, predicting hair price is worth the stock of 10 billion dollar, appraise value is 900-1000 about 100 million dollars, will be afterwards the 3rd challenges value of one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two appraise to appear on the market science and technology after Facebook and Alibaba tycoon.
Since holding water 2009, uber acquired the investment of more than 20 billion dollar 21 rounds, it is the poineering company with the most financing on American history. But burn 100 much dollars madly as Uber still " in the future that can foreknow also cannot gain " . The newest appraise value of Uber already was reduced from 120 billion dollar to 100 billion dollar.
Book of Uber raise capital by floating shares shows, come nearly 3 years total loss exceeds 10 billion dollar, 2016, net 2017 gain is respectively - 370 million dollar and - 4.03 billion dollar, ube realized make up the deficits and get surpluses successfully 2018, net profit 997 million dollar.
What need an attention particularly nevertheless is, uber comes from in the biggest 2018 profit at " asset comes off " . 2018, uber incorporates its Russia taxi business and local company Yandex, call southeast Asia business and place company of car industry bibcock Grab amalgamative, obtained add up to of 3.214 billion dollar come off be benefited. Besides, according to appendix of book of raise capital by floating shares, "Unfulfilment accrual " the blame cash profit that the project still has the 1.996 billion dollar that comes from drop of drop of Chinese taxi software. 2016, uber and drop drop are passed hold each other finished partial equity trade, drop drop brought the equity profit of nearly 2 billion dollar for Uber. Take out these 3 accrual, uber2018 year actually deficit about 3.5 billion dollar.
The street attacks at top speed after appearing on the market " the net restricts a car the first " Lyft
The street attacks at top speed after appearing on the market " the net restricts a car the first " the lessons drawn from others' mistakes that Lyft is Uber probably.
As the promising young person, lyft has taken next whole webs to make an appointment with car market to exceed the circumstance of 90% portion to fall in Uber, held the market of 39% successfully, become the United States the 2nd share a travel company greatly. Begin from 2014, lyft around undertook financing 14 rounds in all, forehead of accumulative total financing restrains 5.1 billion dollar.
Lyft hanged out his shingle in Nasidake on March 30 appear on the market, release price 72 dollars, market prise is highest reach 25.2 billion dollar. After trading publicly from the 2nd day however, lyft share price drops broken release price. Up to American time on April 18 closing quotation, lyft share price already dropped to 58 dollars, drop than releasing price 19% , market prise shrink comes 16.7 billion dollar, evaporated about 25% .
Analyse data of company S3 Partner according to finance, lyft is close the freedom of 75% is current already was done empty, oversell impetus is not decreased.
Analyst of negotiable securities of assorted of Wei heart cloth says, investor basically fears Lyft is in the latent capacity of prospective gain respect. Lyft is in book of raise capital by floating shares calm bear: "We have the history of net loss caustic, the likelihood cannot come true or retain gain ability of future. The likelihood cannot come true or retain gain ability of future..
Hold water from 2012 up to now, lyft lasts 6 years all the time deficit, and deficit specified number expands ceaselessly. 2016, mixed 2017 2018, caustic of Lyft net loss is mixed for 682.8 million dollar, 688.3 million dollar respectively 911.3 million dollar. Research organization S&P Global Market Intelligence expresses, lyft is the enterprise of American newly established with most caustic of before IPO 12 wane.
Although Lyft expresses in book of raise capital by floating shares, battalion of predicting future company closes go up will fast at loss rate. During the way develops, lyft also expresses, predict to will realize the profit margin of 20% finally, but the schedule that did not give out to be cut truly. As a result of its business relies on allowance, still show without any evidence after consecutive loss this company can realize gain in future, this also brings about a lot of casting an analyst not quite value its gain perspective.
"Black swan " after incident, drop drop appears on the market not within the foreseeable future
Buy fast, after Uber, drop drop hits the net that beat Chinese market to make an appointment with car big fight, appraise value is as high as 50 billion dollar, temporarily scene is infinite. Drop drop began to seek last year appear on the market, if drop drop appears on the market,somebody predicts at that time successful, market prise hopeful exceeds Beijing east.
Break out however " black swan " the IPO progress that incident yields a drop stops abruptly. Downwind vehicle homicide case erupted two cases early or late inside 3 months, all In safety became the premise of drop drop subsist, appraise value falls again, appear on the market to also become not within the foreseeable future.
To appease numerous anger, drop drop got offline till the cows come home the downwind car business of only profit. On April 15 afternoon, "Drop drop arranges the windmill " in its official small gain sent " a letter that drop drop arranges the windmill to extend authority " , announced 5 rectify and reform measure greatly, but go up specificly line schedule is uncertain still.
Amount of drop drop loss was as high as 10.9 billion yuan 2018, be as high as 11.3 billion yuan to the amount of driver allowance among them. For cut expenditure, the member that drop drop gives a whole to cut into parts 15% , involve 2000 people left and right sides.
Cao Lei of director of research center of electronic business affairs tells a reporter, the net makes an appointment with car company to face 3 gale risk generally:
Industry competition is intense admittance camp is inferior. Cao Lei expresses, individual shift gives a competitive market height to disperse, massive competitive replacement scheme is faced with in existing industry. In addition, because these industries have inferior admittance doorsill, predict to will face the competition that comes from new market entrant in future.
Operation cost pressure is great, difficult implementation gain. To extend the market, platform basically relies on to reduce sheet expenses comes a Wu of travel expenses kimono drainage. According to book of Uber raise capital by floating shares, uber can continue to raise operation cost considerably, if increase driver drive bonus, increase discount and sales promotion strength, develop new market, raise cost of research and development, increase employee amount, invest new product to wait. Cao Lei thinks, expensive operation cost or bring about platform to be able to 't bear heavy burden.
Negative event is caused to brand and fame harm continuously. Cao Lei expresses, although negative event happens rarely, but the passenger that experiences before is hit, be grabbed to wait for malign incident, still give share a travel this burgeoning industry caused huge to pound. No matter be Uber or drop, ever lair of body defect scandal. Got great punishment and negative conduct propaganda, the net makes an appointment with car company to need to attach most importance to model brand fame to pay high price.
Cao Lei points out, appear on the market seek change, it is the only alternative that the net restricts car company probably.
If Wu Dan of red star journalist pursues occupy a drop and Uber official net
Edit Pan Li
