" avenger is allied 4 " fare of first show field at every turn 339 yuan, exceed 1000 yuan even, cause controversy, director branch already instructed relevant orgnaization to rectify and reform. The graph is " answer couplet 4 " placard.
Ability of how many cash to spend to see hot big first show? Will at acquired first show " avenger is allied 4: The battle of end " (abbreviation " answer couplet 4 " ) the answer that give out, cause a controversy for a short while: On platform of movie ticket Wu, the fare of first show field of certain city amounts to 339 yuan, hall of shadow of a few high end is as high as 1000 yuan even. After giving a bill, par value and pay the margin that there also are 100 yuan between charge, balance part with " the service is expended " name just is received by carry out ticket.
Current, management department has asked cinema standard fixes a price, relevant cinema also begins to return " answer couplet 4 " " high specified number serves cost " . Visit understanding according to reporter Zuo , shanghai area returns regular without occurrence blame service to expend a phenomenon, average service fee does not exceed 10% of fare.
What is serving cost, can more expensive than movie the price of a ticket?
What is service fee? The sensitive nerve that how moved booking office is be as high as fare of 1000 yuan first show field?
"Paid more than yuan 200 admission fee through platform of carry out ticket, print the par value that come out to have 40 yuan only however. " these days, this message can says " answer couplet 4 " the hottest topic, pay the price difference of the price and par value, be shown to be fee of so called service. Who took away service fee? By what standard is serving cost installed again?
Reporter discovery, on April 12 " answer couplet 4 " after make out an invoice is opened to booking, all sorts of controversy that expend about the service are incessant Yu Er. Occupy relevant statistic data to show, involve " answer couplet 4 " the sale record with service unusual fee amounts to more than 220 thousand, experience thing cinema exceeds 1000, drag in 47 courtyards line. Serve cost and fare among them than highest amount to septuple unexpectedly.
A courtyard line manager expresses to the reporter, the collection that serves cost needs to consumer bright show. In this fare competition, some competitor are informed related lack not only, around the service cost still appeared many " farce " . Partial cinema 0 o'clock product of formula of make it of first show field, "300 yuan of fare " in movie the price of a ticket has 100 yuan only, the other spending such as additionally 200 yuan of popcorn that decide to bind; Some cinemas discover sell like hot cakes of first show field, call in in order to show for breakdown unexpectedly already made work movie ticket, next " sit the price since the ground " add valence to sell.
The personage inside course of study tells a reporter, " answer couplet 4 " fare taller, because film is as long as 3 hours,be, the cinema projects cost opposite taller. And the service fee itself of normal collection also is the one part that movie the price of a ticket makes. In recent years, as deepness of platform of Wu of tripartite ticket intervening movie ticket sells segment, cinema and platform of carry out ticket stipulate by the agreement collection is certain proportional channel serves cost, just allocate with cinema proper motion by platform again. Normally the circumstance falls, this service cost is not high, blame VIP hall is highest 10% of collection fare, namely 3 reach 5 yuan; VIP hall is 30% , namely 15 reach 25 yuan. Since 2017, service fee also brings into data of film booking office, 6.17% what serve cost to occupy annual to a club for amateur performers of Beijing opera in those days, this number promoted last year 6.77% .
Because the part opens to booking a ticket to fix a price independently by the cinema, for oneself gain the biggest change, set service fee to become new space of so called gain oneself. " answer couplet 4 " service fee makes target of public criticism, the proportion that expends because of the service just about is too high, exceed admission fee even multiple. The personage inside many course of study thinks, if service fee is privately collection is held back, escape hard conceal a club for amateur performers of Beijing opera and " a club for amateur performers of Beijing opera secretly " suspicion.
"Vermicelli made from bean starch " be willing to bury sheet reasonable? 60 billion market wants farther standard
Many people think, "Economy of vermicelli made from bean starch " rising abruptly is to facilitate one of reasons that this big fare soares. The cinema expresses, "Answer couplet " filmgoer is willing to increase price, hope fast the price of a ticket can hold back someone else to contend for resource even. The scholar does not approbate to this kind of view: Even if is supporting " economy of vermicelli made from bean starch " cap, vermicelli made from bean starch also is consumer, the advantage position that the bargainor uses him undertakes valence seeks profit adding and unreasonable, in the consumption that is a model " the price is discriminated against " . Researcher of institute of finance and economics of the university that be the same as aid, economy and Zhang Xin of administrative college associate professor tell a reporter, the price is not the poor dissimilation that is aimed at different purchaser not to allow, for instance certain advocate additional collection serves the cinema that makes high-end service charge also is reasonable, but " the cinema that holds industrial monopoly position, regard an industry as terminal, the mentality that holds a few filmgoer rises in price to exist at will problem " .
The service expends controversy to also remind relevant orgnaization, need of film terminal consumption controls oneself and perfect further superintend. The personage inside course of study says, face year of booking office 60 billion yuan, the big market with world screen maximum amount, chinese film consumption needs to more complete mechanism will answer all sorts of new cases. " answer couplet 4 " caused problem, mirror instead on one hand at present the cinema faces enormous outstanding achievement pressure, also explain cinema line needs to establish as more effective as platform of Wu of tripartite ticket linkage collaboration mechanism on the other hand, perfect in competition all sorts of " custom " . Chasing after duty line of shadow city courtyard is unusual raise price while, also should find let a square, service that publishs line of square, courtyard to be approbated expend a standard, face up to the scotoma that industry standard exists and blank.
Zhang Xin expresses, movie industry has specialty, already literate industrial property is literate also enterprise property. Of movie the price of a ticket form should somewhat according to, want attend to production of square, cinema and audience with all possible means interest, and pay attention to social benefit.
