Henan business signs up for Zhang Yu of Hu Wei of chief correspondent Li Xingjia's trainee's reporter / graph
Yellow sign firm old home is in Lu Yi. For generations produces alcohol here, " cellar is for instance sweet full-bodied, realize is free from vulgarity the cervine city yeast for making hard liquor of " , the earliest but day of restrospect to business, be apart from already had today 3600 the history. In culture of grave of mouth of cervine city eldest son involuntary discharge of urine is put in,
Be born in brew bethel 70 hind Huang Zhigang, also sell wine. Just, what he sells is not liquor, produce the wine from abroad however. He sold 10 years, profess to had not sold a bottle of false wine, nowadays already is agent of 70 wine Home Zhuang Du, business involves the whole world 1000 18 countries, sheet are tasted.
[back of 30 years old of bodies is in debt many yuan 70, resell red wine]
On April 16, zhengzhou general still Huang Zhigang of general manager of trade limited company, wear kit of a suit white, get in vain dazzling.
Sit in Zhengzhou the hotel of about a hundred square spreads store of trade of 100 flourish world in, he is worn so that resemble from ridicule 80 hind. His itself is not old, be born in 1978, this year is the 10th year that sells wine fitly.
His disposition from clad dress up go up to be able to peep just a little slightly, wear relatively along with the gender. He has scrupulous, private custom-made to be being installed, also have the sportswear with green very move. Put in ancient time, he is belonged to go alone a person adept in martial arts and given to chivalrous conduct -- this is the definition that he gives himself.
The reason depends on following sexual disposition. This kind of disposition is him a lot of profit is brought on make a decision and career, "This kind of disposition can eliminate to disturb for me.
Case is card. 10 years ago, it is better to feel to make white spirit when kin friend and admonish when him, he did not comply with, plunge into directly however entered red wine industry. This kind looks in those days be like those who act wilfully is arbitrary, stand in career of red wine career look today, became a kind instead courageous and resolute.
Bigger courageous and resolute it is the backside tale that he bears many yuan of 70 debt to enter red wine industry in those days.
This should speak of from 2008. In those days, industry of lacteal milk drink erupts 3 get together cyanogen amine incident, industry experience inflicts heavy losses on, a fleeing army's suspicion of danger at the slightest sound, countrywide occurrence dairy produce is slow-moving, dealer stock keep long in stock is close to breaking down the brim, message of manufacturer put up the shutters emerges in endlessly.
At that time, what Huang Zhigang does is lacteal drink industry, dozen go all out to already was accumulated for years have money. 3 get together cyanogen amine incident brought annihilative blow to him.
"Gather old money one night to clear, be in debt at a draught many yuan 70, manage step forward dimension difficult. "Huang Zhigang signs up for a reporter to recollect to Henan business.
This many yuan 70 deficit performance is in, stock keep long in stock, digest do not move, cooperative supermarket should return money, upriver manufacturer did not remedy measure. "Industry a fleeing army's suspicion of danger at the slightest sound, do not have consumer to dare be bought, even if your product is healthy also be no good. Even if your product is healthy also be no good..
This debt is pressed he is suffocatively, for a time, short of money must entertain guests have a meal to want consider repeatedly.
[have 1000 sheet to taste to nowadays from 20 square appearance, 70 wine Home Zhuang Du acts as agent]
The industry is small fan, debt chases after a body. At that time, year full Huang Zhigang of 30 years old decides to begin afresh, what profession to choose?
He wants to make wine water trade, kin friend shows gain of wine of spoken parts in an opera tall. He moves research and development to show, go up than north wide popular red wine, consumption of red wine of Central Plains market is immature, rare person is contacted. He decides to make red wine, reason is to bet a trend, "Betting a lot of consumption to be used to is from north city of wide a gleam of is gone to the trend " that inland popularity comes over.
Pile debt, from where does the capital that start come? Huang Zhigang asks beside the friend borrows, go credit agency is borrowed, still get on debt slowly, little collect starts fund.
"The friend hits a phone to urge a fund, I feel embarrassed receive. Say only ' delay, give me two years time, cease even this belt to still go up to moment ' . "Huang Zhigang describes that is paragraph of hard time.
The " that kin friend gives alleviates two years time " , let him seize the opportunity that rebounds from trough.
2009, he begins to begin to sell wine. 2010, he is in of road of Zhengzhou the Yangtse River China in food city opened the first hypostatic store.
He still retains doorplate name clearly, "China abundant red wine goes 72 29 date " . This is probably the door inn of 21 square metre, a year of hire more than 10000 yuan.
His condition at that time is die doing. After coming off work, do not wish to go back, help a client however, often recommend a product personally.
Probably after 3 years, because of the change outside the market, he moves Zhengzhou 100 Rong Shimao stores. Development enters drive, storefront expands, increase to 6, the product is rich -- this is his summary can develop the core element that rise.
Nowadays, huang Zhigang already obtained 1000 18 countries, sheet to taste and the sole agent of 70 wine place of business. He says, 10 years never had sold a bottle of false wine.
Huang Zhigang says, henan includes pieces big, fat east will wait for the business of 90% to exceed sell the red wine that he acts as agent.
[red wine becomes rich password: The former bottle that is expected to cannot be reached however is imported]
Red wine business is so much, can be for what he done big?
Huang Zhigang is analysed, chaos of red wine market goes out like frequency, of his home sell a dot to use former bottle to import mode in entrance red wine, be not is former outfit entrance.
Divide former bottle entrance and former outfit to import two kinds of mode into lipstick wine industry, although the change of one word, be widely divergent however.
Former bottle entrance is to point to, choose from grape raw material, cultivate pack make all finish in abroad, cent loads bottle to already was finished in abroad. Former outfit entrance is, after exporting other country for the unit with oak bucket, have red wine bottle again.
Huang Zhigang introduces, compare, former bottle imports the price quality of more expensive, mouthfeel is better, the red wine producing area that imports because of former bottle has certain and individual taste demand and brand sign to red wine, body can have the bar code of degree of wine mark, age and abroad, and former bottle entrance is sealed already in exporting a process, won't expose in air; And the red wine that installs an entrance formerly asks without these, the brand that also won't have oneself indicates, can have the sign of the businessman of bottle only.
Former bottle imported mode to assure the quality of red wine, and quality is agency the edge tool in market competition. Huang Zhigang says, "(this kind of mode) the problem after quality of won't afraid product and carry out, won't sell imperfect product. Won't sell imperfect product..
However, former bottle entrance also is not any agency can be done. This is thrown to the capital of agency and actual strength dimensions has extremely high demand and doorsill.
Above all, investment is large, hold fund this let many agency flinch. "This is very the business that takes fund, former bottle entrance asks that he must purchase certain amount, because it is different from,take money from domestic agency, purchase from bishop country of origin directly however, the quantity is little deliver goods far from. The quantity is little deliver goods far from..
The attribute characteristic with long, high price repelled cycle again partial agency. "Because former bottle entrance is to be in abroad to had been made outfit is good, should go marine into home, declare at customs etc, time is relatively long, carriage cost is high, and the requirement that speak or sing alternately feels, bring about cost to increase. So, the much with good quality chooses former bottle to import. "Huang Zhigang is analysed.
[talk on a table those who come out year sell many yuan of 400 collaboration]
Holding to former bottle to import is a matter that Huang Zhigang business becomes bigger more. In addition, he says the business values reputation more.
An example that yields Huang Zhigang remain fresh in one's memory is, he ever relied on openness and credit to take big card of an international red wine.
Old before, he discovers when visitting survey big profit to send a supermarket, a form code of one red wine out is same an international of red wine Shang Aima. He wants to talk about collaboration, but because model of oneself body gauge is small, was not taken seriously by the other side.
Celebrate till 10 years of a brewery. On late banquet, huang Zhigang and public figure of a few trades are in same table has a meal. When giving calling card each other, yellow sign firm discovery travels together among them is all the time the Emma international president with heart yearning heart.
Huang Zhigang is recollected, "Bilateral feel like old friends at the first meeting, have good opinion this, wine also is drunk to one's heart's contently. Wine also is drunk to one's heart's contently..
Between banquet, huang Zhigang openness solicits the case according to the facts, president of moxa Ma international is moved, the spot promises to give Huang Zhigang operation Central Plains market.
Cannot think of, same communicate under dining table come across facilitated the collaboration that both sides comes to for years. After Huang Zhigang takes next representatives, moxa Ma international is in the sale of its area by the first year many yuan 30, many yuan 400 when increase to 2018. Just a few years, benefit broke up multiple.
Huang Zhigang does not have the reliance of disappoint the other side. Bilateral collaboration still is continueing, " wants a newspaper to purchase plan sheet only nowadays, need not make a money beforehand, can deliver goods directly " , allow fund of Huang Zhigang " even incompact Zhang Shi again reimbursement is not late also " .
Nowadays, huang Zhigang still is holding the working position of a gleam of. He can attend candy cocktail party, often go business exceeds survey, comparative what which brand does is good, perhaps go to abroad brewery is visited negotiate.
Instantly, red wine still sells well euqally as liquor, beer, the drinking mark that has not be consumer of Central Plains market matchs. He monarchs additionally path ground offerred a point of view -- tall foot cup gains ground when red wine introduces China at the outset drinking a way is incorrect.
He thinks, abroad drinks red wine idiomatic because tall foot cup is every every tableware,tall foot cup is mark matchs, chinese home did not use the convention of tall foot cup however on the table of front courtyard, in fact common cup and tall foot cup drink red wine is same mouthfeel. Did not popularize a reason because of drinking tool, this restricted red wine to be in domestic sales volume.
His desire is, expectation one day red wine can enter home of common common people.
"Low-key be an upright person, high-key work. "This is the deal criterion of his believe in. (edit luxuriant beautiful to wear first sun rays in the morning)
