We all successes, come from at " devoir + common heart " .
Common heart, it is Rational(reason) , return a thing namely this former, do right business namely, and do the business right. Stop Doing List (do not be detailed list) , those who say is to do right business, but do right business, want to fall not to do incorrect business really.
A lot of people often do a few businesses that knowing perfectly well is a fault, because cannot keep out the temptation of short-term profit,be.
Citing, the Stop Doing List of OPPO ／ Vivo: Did not sell a ministry (because do not need to talk about the business) ; Talk about price with the client alone not simply (all clients a price, saved bilateral rife time and energy, add up every time very horrible ah) ; Not acting labour (the product of acting labour is changed without big difference, very difficult advantageous embellish) ; Did not have breath loan (won't rupture in capital catenary forever on. Awn division says to know where he can be gone where to go to, because lent too much money,most enterprise breaks down is. )
It is communication memoir below:
1.What thing is the most important to you? Why?
Duan Yongping: Different age answer is different. Now is family, close affection, friendship. Do this still need to say why?
2.Did not sell a ministry, is your price decision-making what is the mechanism?
Duan Yongping: Make market survey, allow price surely as far as possible when appear on the market, wrong adjust in time. (electronic product) competitive essence depends on product diversity changing, want to do the thing that others cannot offer. Did not differ dissimilation, became commodity of daily expense foundation, can rely on the price to compete only, earn money very hard.
3.Do you try to had changed disposition and thinking way?
Duan Yongping: I feel, disposition changes very hard. Europe has a statistic in, the what kind of disposition in 500 strong CEO of world has, and they have a general character only, it is Integrity (honest) .
4.How should national battalion enterprise answer the challenge of trade war in?
Duan Yongping: The mainest is to depend on enterprise itself, those who do is good, have trade war to be indifferent to. A lot of a lot bad businesses, can take trade war when fig leaf. Good business, when the crisis comes, it is an opportunity instead. We do not borrow money, abundant ready money flows, the opportunity is when so every time crisis comes.
5.What is the logic that invests inchoate enterprise?
Duan Yongping: I am not cast inchoate, cast only appear on the market enterprise. Because,casting Huang Zheng is individual reason, he is my friend, I understand him, believe him. Huang Zheng is the scarce has power of understanding person that I know, he pays close attention to thing essence.
6.Talk about sale methodology?
Duan Yongping: (the outside) have a misunderstanding, think we value sale very much. Actually to us, sale a bit is not significant, the most important still is a product. Without the failure of which company, because sale fails,be. The company fails, it is the failure because of the product constitutionally. Of course I am not to say not to want sale, in fact our sale is done very well.
Sale, use the simplest language namely, the information transmission that thinks you to travel goes out (the user that gives you) .
Ambitious attune is here, sale is not substaintial, it is a product constitutionally. Sale is the most important, namely cannot talk rubbish. Company culture is the most important. Advertisement can affect the person of 20% only at most, remain 80% be to rely on this 20% influences. Sale is bad, what sell namely at most is a bit slower, but it is good to want a product only, no matter sale stand or fall, the result after 20 years is same.
7.What opportunity does Chinese brand have in rising market country?
Duan Yongping: This I not quite understand, but I do not feel to be able to have too big difference, it is the demand that should pay close attention to an user. Common heart, return a thing namely this former.
8.What did Buffett produce on meal bureau?
Duan Yongping: I do commonweal, laoba (Buffett) also do commonweal. I am contributed directly go out, and contribute through Laoba going out is same, patted lunch of Ba Fei spy so, should do commonweal only, still can learn to Laoba. Must not have a meal, see Laoba be believed in the video on the net, speech, partner, OK. Laoba (say) thing, on logic very suitable, sound enjoy like music.
9.Now mobile phone (enterprise) have two kinds of pattern, it is millet encircles an user this kind first, repass is other kind goes now; 2 it is an apple such, rely on product itself to make money. Which kinds are good?
Duan Yongping: Above all, encircle the client's angle, the apple is fiercer than millet; Next, long-term in light of, doing not have what enterprise rely on petty gain to make money. Sexual price is compared, it is to give oneself to look for excuse. Must get on focusing of centre of gravity in the user, also not be we must become high end or low end, the business that just can do oneself has been done, satisfied the requirement of one part crowd. Although apple, also did not satisfy everybody.
Our one's early years often carries sexual price to compare, the Japanese that connects with a China once till me talks about cooperative respecting our product sex when valence comparing is tall, the other side asks very bemusedly, what is sexual price is compared, be " Sex-price " Ratio? I was stupefied at that time, feel to this thing is compared without sexual price in the dictionary of Japanese it seems that, spent again later very long just realize, "Sexual price is compared " be the excuse with not quite good performance actually. I hope our company is using this word anyplace again.
10.Does investment ／ of future do poineering work trend?
Duan Yongping: This question is a little difficult to me. My individual cares the thing of forward position not quite, I compare lag commonly, understood good company to be cast again. The thing of forward position, this kind of company pays close attention to the apple, what I do is to find an apple such company.
11.Company of so much mobile phone, why is the apple the most successful?
Duan Yongping: The apple is very god-given, focus (focusing) on the business that does in oneself. The apple has the pursuit over profit, make best product namely. The intensity of malic culture is very strong, have strict " Stop Doing List " , must satisfy an user, make best product certainly.
We are not compared with the apple, because of 1000 functions inside, have a few stronger than the apple, what cannot show. Had not hit NBA like CBA basketball, say our meeting time, not be to pull.
12.Of social side " Stop Doing List " , with the relation of investment?
Duan Yongping: I am Anti-social, socialization is very tired, very between take time. The friend in the socialization of general is too little, know a lot of people it seems that, actually very difficult development understands. Have time I prefer to hit play a ball game. I invest to just be liked, average (average) can Beat (suffer a defeat) S&P.
13.Why to say " after dare be the world, hind in try to be the first " ?
Duan Yongping: All ace dare be the world hind, what just do is better than others. Our company success is not accidental, those who hold to oneself " Stop Doing List " , sift copartner, sift a supplier, leave good ring with respect to meeting assemble slowly, will for a long time look very valuable.
After dare be the world, those who point to is product category, because you guess the demand of the market,be often very difficult, but others had made clear demand, you go satisfying this requirement, more affirmatory. (what dare point to for the world hind is product category, hind in what try to be the first points to is the ability that makes good product. Perhaps say, what dare point to for the world hind is " do right business " , hind in what try to be the first points to is " do the business right " ability. )
14.Had had mistake of a few investment?
Duan Yongping: Investment had not made a mistake, the spec has made. (investment also has made actually, but the error is very small, did not think possibly at that time. ) congenial Baidu when by Short Squeeze (clip is empty) , had a deficit 100 million U.S. dollors of 100 million ~2.
I learn Laoba: Think I what be illogical am not touched, affirmative meeting misses a lot of the main chance, but those who assure to capture is right. Investment follows Laoba's logic: See commercial pattern first, how does understanding business earn money. The person investment of 95% is Focus in the market, this does not know investment namely. Must Focus is on the business. The company should earn money.
15.When to sell an apple, why?
Duan Yongping: Good company does not need to sell!
16.After you come to the United States, what promotion does ability circle have?
Duan Yongping: Ability circle is not to take golden cudgel to draw a circle on the ground, say to wait for do not go out inside, there is monster outside. Ability circle is: Honesty is right oneself, know to know, do not know to be do not know. Have such attitude, next if can understand a thing, then it is namely inside my ability circle, not be otherwise.
Apple 1 trillion market prise? I do not care this, I care the ability that it makes money only. Buy a company, do not plan to sell, unless its gain ability is changed, perhaps have better bid, oneself very understand, the price very low.
17.How look upon does poineering work " held to ability hopeful " and " Stop Doing List " ?
Duan Yongping: "Stop Doing List " those who say is to do right thing, if know a fault, want to change immediately. Do poineering work still applicable. (the thing that is opposite namely must hold to, bad thing must change as soon as possible! ) as to how to do right, that is methodological level, can be solved through learning.
If do not know pair of faults, do not have dispute to watch namely, this all one's life is very then difficult successful. Dispute view is to want him education, importunate, without Shortcut. Smoke for instance, a lot of people not because do not know it is bad,smoke of Buddhist monastic discipline is not, cannot resist however short-term temptation.
18.Why to see media?
Duan Yongping: Do not hope to leave my palm to accuse the impression of the company to the public, grabbed the achievement feeling of CEO. Do not grab their contribution, this is very important, because in fact I myself already 10 not was in for years a gleam of, if I still am CEO, it is so good that the company cannot be done probably.
19.How is Sino-US market environment opposite look upon poineering difference?
Duan Yongping: American environment is a bit better. The business is done in China more painstaking, finish oneself thing, the returns so that do a police responsibility, thing of fire control, thing of security personnel, troublesome. . . . . .
20.Your view does not borrow money, need not Margin, how to miss an opportunity to do?
Duan Yongping: Borrow money and use Margin, when earning fast, compensate when faster. Go by the side of Chang Zaihe, which not can wet shoe, wet bout shoe is wet all one's life, why should risk this danger? (some opportunities always want to miss, what should assure to capture only is right, enough. ) the major competitor that we go disappeared, we still are still living and in good health, the truth perhaps is in this.
21.You how industry of housing of look upon smartphone?
Duan Yongping: I do not understand. But I know, good thing does not need to popularize, you see a smartphone come out, gain ground very quickly. If your thing is pushed,did not capture an user very quickly, it is not quite good for certain, must come back to think well, consider oneself issue.
22.To the proposal that profession of duty field new personality develops?
Duan Yongping: Do good own job, do not jump to jump. Silicon Valley is very much the person likes to find new job, but work 30 years in the apple, result of moster than jumping poineering company is close friends.
23.How does look upon do poineering work?
Duan Yongping: What if he does not know oneself,doing, want to let investor believe you are impossible. It is particularly good that Huang Zheng has a bit, can keep asking this is what meaning, this is what meaning, pay close attention to problem essence.
24.Company culture?
Duan Yongping: Company culture is Mission, Vision and Core Values. "Mission " it is why to hold water; "Vision " it is where we should go to; "Core Values " it is what thing it is right, what thing is incorrect.
Action person separates eligible person and right person. Appropriate it is to show culture matchs, qualification is to point to ability. Viewpoint of value not Match (match) person, do not want stoutly. Make trouble to the company, often be eligible but improper person. A flock of appropriate Everyman are together, homocentric join forces is able also important matter.
25.How does enterprise of look upon China love to bend overtake?
Duan Yongping: Alaska has a word, shortcut Is The Fastest Way To Get Lost (the quickest way that shortcut is inner ear. ) the affair that nonexistent what bends overtake, attention essence is the most important! Although exceed,go otherwise, also can be exceeded to come back.
26.How to judge share price appropriate?
Duan Yongping: This is the question that the talent that pays close attention to short-term attention market can ask. I take no account of this problem. My attention is long-term, see what do not understand be not touched. Any wanting the market, think the way of the opportunity, the likelihood is wrong, I do not see the market, I see the business. You say some stock is expensive, how Do You Know? Stand before looking 10 years now, what estimating is expensive. After you stand in 10 years, look now, can understand and cheap company, buy went.
27.How to understand " Stop Doing List " ?
Duan Yongping: What basically tell is to do right business. It is not a Skill (skill) or Formula (formulary) , however thinking means: If discovery became wrong, stop immediately, because this time cost is the smallest. I cannot tell you pair of faults, how to judge pair of faults, want oneself to accumulate.
Ought not to cheat an user, ought not to deceive investor, every word is a Promise (acceptance) , this you should know. You go seeking investment, say to do not have the business, do not have Skill, whats are done not have, then you look for your pa. Your must a little what, ability visibility investor. If yourself is done,do not understand the thing that should do, let investor how believe you?
As to how to do the business right, time wanting a flower goes fostering Skill Sets (the meaning that has learning curve namely, should allow to make a mistake) . Hold to " Stop Doing List " , fierce assemble comes out. OPPO follows malic comparing, we are being done is same on right thing, but doing the business have some of difference possibly to going up. But we have accumulate. We are fiercer than most company.
"Stop Doing List " without Shortcut (shortcut) , want to rely on oneself to accumulate, go assemble, go body is realized. Stop Doing discovers a fault namely, be about to stop, time grew with respect to the effect apparently. A lot of people put no less than temptation before, still be after 30 years there. wrong must stop, should resist short-term is alluring.
28.How to bring child better in Silicon Valley?
Duan Yongping: The mainest, want to feel to child safety. How to give? Give Quality Time namely, it is the company of high quality, make friend with them. The company of high quality, wait for together namely, handle machine Tibet rises.
Want termless love. The Chinese loves conditionally easily, "You were gotten the first, father loves you very much ah " , these two words cannot be put absolutely say together. The Chinese also loves everywhere boast child was gotten the first, this gives the child easily pressure. The child can think: Am I gotten the 2nd don't you love me? I look after children, hold to as far as possible incorrect child says " NO " , besides major issues of principle, involve attrib border issue, other let the child be explored boldly.
29.How is look upon old cling to?
Duan Yongping: Laoba is a very good person. He is to send from the heart very right to the person the person is cordial. He is very sagacious, any complex issues, 9 his words with respect to respecting essence. He is so sagacious be opposite so successfully again the person is so nice, I am basic in Chinese entrepreneur had not seen such, in American entrepreneur few also.
30.Why to sell Netease?
Duan Yongping: Because Ding Lei is a big child, so much Qian Fang is not at ease in his hand, although share price proves I am likely,sell a fault.
31.How look upon tesla?
Duan Yongping: Awn division says, ma Sike is a talent that was proved, his IQ may be 190, but he himself thinks he is 250. But Run A Company, you Must Be Rational (run a company, you must want reason! ) .
In my eye, tesla is a value is the 0 companies that are Zero, want sooner or later. His Culture (company culture) very bad.
32.How to build long-term friendship?
Duan Yongping: Mix namely person sincerity contact with. I acquire with Laoba, person all one's life the most important is friendship. Should be opposite so the friend is good-tempered, want to friendly, want honesty. But he also did not say to want to have a lot of friends, can have a dozen good friends enough.
33.How Culture (culture) does inheritance go down?
Duan Yongping: Without extraordinary secret of success, basically depend on choosing, find men of the same line. Because you are,persuade the person that does not believe you without method. Do not believe your person, when you talk with him, his eyes waves, you can see. Tell year after year namely next, month in and month out is told, tell every day, rely on year to fall into disuse improper.
34.How to pick a person, include partner, employee?
Duan Yongping: Searching is luck to that. Basically be to should have a level, should fall into disuse fall into disuse, this disband disband. Know a fault, want to have inactive courage. Stop earlier, price is smaller.
35.Your " Stop Doing List " cite a case.
Duan Yongping: I think not be before. I learn radio, but I did not do this, because this is not me,love dry thing. The job that when the graduate student graduates, seeks in those days says you can be become how many years section chief, can divide a room two years, gallinaceous duck cruelly oppress has notch. But I do not have interest. So I left. The Fosan radio that goes later 8 factories, in those days only the company of hundreds of people enrolled 100 undergraduate studentses this, 50 graduate students. Everybody is dissatisfactory, a lot of people think. After as a result I leave two years, small Xiang Yu the Conqueror is done, go back to look, that side person still is in (went only a person) .
A lot of people say " I did not find better chance " , it is the courage that they did not stop to do incorrect business actually. So the meaning of Stop Doing, discover a fault namely be about to stop immediately, otherwise after two years, the likelihood still is waited for in that bad place. What I think all the time is long-term issue. A lot of people are the revolve on the interest that is before, he still can be after 30 years there revolve.
36.The American misunderstanding to China?
Duan Yongping: American is pretty good to understanding whole of China. Politics of my support Political Right(is correct) , because if you connect politics incorrect, how are you met correct? At present the president of American person selected makes me very bemused, but I believe final metropolis became good.
37.(value) what is is investment the most significant?
Duan Yongping: Right Business, right People, right Price. (right business, right person, right price. Laoba says this. ) what right business says is trade pattern, what right person points to is company culture. It is so important that Price is done not have, business and People are the most important. Culture follows Founder (father) have very big concern. Business Model, it is the means that make money, you yourself must realize this, I do not have a law tell you. If you do not play golf,resemble, I am the fun that cannot tell you it.
38.Do poineering work how should hold to?
Duan Yongping: My understanding is very simple, if you did not insist to come down, did not insist to come down. You hold to the thing that come down, it is you do not put those who fall for certain, to moment yourself can know.
39.How to see bit money ／ area piece catenary?
Duan Yongping: The thing that I sort to generating cash, disinclination. I do not know area piece catenary, do not understand not to look, do not understand did not note again below the law. But I look not to understand, do not look not to understand on behalf of you, you should cast yourself to be able to be understood.
40.How discover and to how discover and maintain common heart?
Duan Yongping: Keep not difficult, because it is there (it is a heart already some things) . Nevertheless, ma Yun still has said a word " common person has common heart very hard, so common heart also is marvelous heart! " discovery, rely on to be in an unfavorable situation. Because do not have common heart, one not Rational is met suffer a setback.
41.How to find the job that likes to do?
Duan Yongping: If you always need the place that does not like in oneself, you won't know what you like truly possibly forever. Discover bad thing so, be about to stop. Go trying more, go searching. Do the thing that oneself like, the concept that did not work overtime, because you can think,use up method job.
42.I feel failure is inevitable, the success is accidental, right?
Duan Yongping: Successful affirmation has a reason.
43.If the opportunity lives again, what thing can be done differently?
Duan Yongping: Do not know, had not considered this issue so. May drink bit of red wine less?
44.What to want to say to the son most?
Duan Yongping: Say whats were used, what to do ability is important (the heaviest if what do) . (this is Laoba say)
45.How to discover wrong to ／ thing?
Duan Yongping: Want to time thinks. May think very long, one day abrupt spirit shows solely, want to understand the ／ that is a fault is right. We consider the advertisement statement of small Xiang Yu the Conqueror in those days, thought half an year just wants to arrange a word. A lot of people from morning till night is busy, do not have time to want at all, the likelihood won't understand forever.
46.Does China have big crisis?
Duan Yongping: Also ask I can have on somebody small letter queasy ah of and so on. I say I think we are in all the time queasy in. I feel we have the crisis all the time, somebody highs, have man-machine, it is good to had done his.
47.How war of look upon trade?
Duan Yongping: You look with 10 years, this thing can go certainly. The stock market should give an issue really, the apple is so much cash, certain fiercer, so this moment more should company of try to win sb's favor.
48.The Mission that the product that how finds your company you are (mission) ?
Duan Yongping: Product angle, it is to fumble slowly come out, discovery is incorrect, stop rapidly. For instance malic charger, said one year, did not push this year. Did not push, it is to the problem was not solved for certain. Did not solve do not push.
49.Male be afraid of wrong travel. Meet in the future of fire, oneself are good at, oneself like, choose which?
Duan Yongping: If you know: Of meeting fire + those who be good at + like, that affirmation makes that group. The problem is this knows very hard, so preferential do oneself to like. Money is not meddlesome more, because earn money,be a very great pleasure, money is much you lost a very important fun. Fund is similar OK, the thing that does oneself to like is more important.
50.Is attestation of FDA of malic watch cardiogram valuable?
Duan Yongping: Have of course, attract eyeball above all, let a person know; Next, had attestation, the doctor just can admit.
51.Interactive next breach?
Duan Yongping: I do not know. But machine affirmation is stronger and stronger, the person had been defeated on go, make a seize a chance to seek private gain you also had not made a machine. But go up in investment, the machine has not laid a person forever, because the machine looks,do not know a company.
52.How to treat poor dissimilation to fix a price (the price that differs to different client) ?
Duan Yongping: The price is abhorrent, it is they can discover sooner or later; 2 it is client discovery can bargain, can think method to follow your argy-bargy, waste you a lot of time, this is troublesome issue. The price is uniform, can save a lot of troubles. Making a product basically is the demand that should capture a client, is not the price. Can see the John Leahy of empty guest. (a person defeated Boeing! What lean rear of course still is a product! )
53.Huang Zheng's what (advantage) let you cast him?
Duan Yongping: I and yellow Zheng 10 old friends, I understand him, I trust him! (be over)
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