The thematic park that the whole world agrees with generally is born time is from July 1955 Dishinile opens the California of los angeles to calculate field field case, do not have with the Aifutelin 1952 Eden begins consideration. And chinese mainland is the samite China that from September 1989 the portion opens garden in Shenzhen begin to calculate case. Will look from these two time, american theme park entered the 64th year up to now, the thematic park of chinese mainland entered the 30th year.
Chinese theme park develops course
The Development Of Theme Park
The development of Chinese theme park experienced period of the following development, the first is 1982 to 1988, namely from amusement park begins, a the earliest park is Guangdong Zhongshan " Eden of the Yangtse River " , this also inspired overseas Chinese city building to set the motive force of thematic park. Arrive from 1989 1997 is period of the first development; City of Shenzhen overseas Chinese from do not have have, drove the development of Chinese theme park;
Arrived 1998 2005 is period of the 2nd development; Inside this paragraph of time, home appeared park of a lot of themes, include to grow prosperous of sea of grand, Dalian, discovery Eden of regnal, Wen Zhoule garden, Suzhou.
Period of the 3rd development was 2006 to 2015; It is Shenzhen Hua Jiang these 10 years square special the great progress period of thematic park, it is the rapid development that Hua Jiang just promoted Chinese theme park especially these 10 years.
The 4th period begins from 2016, dishinile opens garden hind in Shanghai field, enter a new development period.
The type of thematic park
The Type Of Theme Park
Will differentiate from the type, at present till, the type of Chinese theme park and mode are as follows:
The first is " park + landed " , namely mode of original overseas Chinese city.
Another is " park + act art " , song Cheng acts art it is more typical delegate, include to grow grand to wait;
It is additionally " park + science and technology " , on original basis, use high-tech product, new and high technology in great quantities, square like Hua Jiang ambassador-at-large used this kinds of a lot of equipment and new and high technology, will advanced technology confluence goes to thematic park individually board piece in;
Still have even if " park + integrated " , integrated it is thematic park, act art, hotel, small even town, for example the stage lake that Beijing tells a state deduces small town, this kind of mode also is current after mixing period of time, industry of Chinese theme park must draw lessons from a mode with development.
From the experience formally differentiates, thematic park can be divided it is 5 kinds, include You Le model, scene imitate, sightseeing, theme, amorous feelings experience.
The development direction of thematic park
The Direction Of The Theme Park
In last few years, the development direction of Chinese theme park differs somewhat with before 5 years, have a few more outstanding circumstances among them:
The first, transfer to 34 lines city from city of line of just a little. Original thematic park is in city of line of just a little, especially overseas Chinese city, place is occupational basically is provincial capital city, the thematic park later changed 34 lines to the city gradually, square like Hua Jiang garden of dinosaur of special, Changzhou.
The 2nd, from large-scale turn to rationalize to construct scale. Big like constant, 10 thousand amount to, original construction dimensions may suit current development trend not quite. Business of domestic enterprise, investment becomes very rational now.
The 3rd, park of pure construction theme lies fallow to construction go vacationing the way of park of theme of area, form a complete set develops, grow grand mode namely.
The 4th, from integrated model the thematic park that thematic park perhaps achieves IP oneself to accredit IP builds change. 2016 is IP of Chinese theme park perhaps travels the first year of an era or the reign of an emperor of industrial IP, everybody is going after IP, thematic park is not exceptional also.
The 5th, take adolescent seriously to be the thematic park of main target, to complete age paragraph close child thematic park change. Global data makes clear Dishini, the tourist to thematic park amuse oneself 669% it is close child model.
Additional, indoor high-tech adventure playground or also be in without dynamical Eden arisen, include constant gist to build 10 many child the world, embedded many children project, le Gaole of silent forest recreational also should enter China very quickly field, what building a project also is with park of children knowledge theme the project is given priority to. Without dynamical project now also very the reception that gets teenage tourist.
Still one is plant is recreational recreation, the thematic park that for instance home gives priority to a problem with the flower now is in arisen. This kind of project is durative longer, transition upgrades rate is rapid, future may get of the tourist love. This is the development trend with thematic newest park.
The 10 big pain spot of thematic park
Ten Big Problems Of The Theme Park
Show according to concerning data, amount of Chinese theme park is in 2500-3000, in thematic park, 70% be deficit, 20% keep balance, have 10% profit only. At present existence of industry of domestic theme park arranges 10 issues, the construction that includes thematic park " corrupt beg greatly much " , coessential change design of serious, program to be less than, the talent is short of break, administrative disorder is waited a moment. How to defeat the crux that understands these difficult problem to will become company future to develop. It is thematic park below 10 big pain spot:
The first, the construction of thematic park " corrupt beg greatly much " ; Construction scale is larger, pursuit Eden but laden more tourist, but scene area is larger, experience industry condition is insufficient, the tourist walks circuit is tiredder, do not have amuse oneself to experience relatively rich content however;
The 2nd, thematic option is similar, devoid individual character, without competition ability, duplicate mode is in the majority; Follow suit build similar situation division, cannot form oneself characteristic, bring about a tourist less;
The 3rd, program design does not reach the designated position, engineering construction is not delicate, modern technology is used little; Construction level is low, insufficient to tourist attraction;
The 4th, industry self-discipline mechanism is diseased, governmental dominant action has not reach the designated position, the business is own ability is poorer; Government occasionally for capital attraction, was not balanced and coordinate good market. A few companies enter a city or area at the same time, in examining and approve a process, did not undertake labor industry locates, the enterprise also did not consider more factors;
The 5th, the repeatability of You Le establishment is tall; The facilities facilities inside thematic park did not do more updating, without the basis the theme undertakes developing;
The 6th, devoid high level, classical You Le project and act art; Major theme park lacks project of classical You Le, bring about a tourist to return swim rate ground;
The 7th, talent of thematic park high quality is in short supply; Designing administrative operation from the program is sciolistic, do not have the administrative person with ability with intellectual wider range, this kind of domestic person with ability fosters also be lack;
The 8th, passenger source market, too cross this locality to change; Because the appeal of thematic park project is insufficient, can attract tourist of a few this locality only so, this kind of circumstance cans be found everywhere;
The 9th, invest management data inconsistent with the facts, the case of misdirect market is severe; Partial theme park invests to attract more investor, data of make a false report, influence market is oriented;
The 10th, integral industry or enterprise itself management are confused, profit pattern is onefold, rely on " entrance ticket economy " more; Tourist condition of 3 disappear industry does not have 2 disappear operation management reachs the designated position.
Break the talk of the bureau
The Solution Of The Theme Park
So, how is thematic park defeated after all bureau?
Above all, the choice of area and investment, the choice of area is very fundamental condition. When choosing area, the most important is the market demand that chooses thematic park, it is the demand that the market has thematic park. Defeat the predicament that understands thematic park, want to choose proceed with from area above all, what area chooses to bring is the investment of thematic park and competition. How much to invest in this area after all appropriate, investment is much, management pressure is great, investment is little, without competition ability, the outer packing inside afforest waits equipment, establishment, gardens a moment not to reach the designated position. Thematic park must undertake essence of life allows investment.
The product of thematic park also is crucial, want to know the product is which kinds of product above all. Be thematic park and area travel additionally is interactive, this also is thematic park success crucial factor.
Next, the core of thematic park is culture and theme, namely IP. Culture and theme are the soul that thematic park forms bright characteristic and distinct personality, construction theme park must literate theme, must have bright distinguishing feature. Culture and theme are the first pace only, the 2nd pace is the originality of thematic park and recreational recreational plan, after having culture and theme, be about to engineer recreational means. Only valuable IP ability enters the market quite, translate into product is approbated by the market.
When domestic big company is choosing IP, take the core of IP seriously very much, whether to have originality, whether the recreational item that turns a theme into the park. How does thematic park affect the impulse of tourist go on a journey, or how does the tourist enter thematic park, will attract a tourist with what, it is originality, culture and theme.
Next, defeat the predicament that understands thematic park, the key is originality, disentomb deep the tourist's demand, the footing that stands in the tourist undertakes originality.
Park of a theme must be satisfied present theme of a core, additional, delivering tourist information to go up, manage clear thinking, organize the pleasance circuitry of good theme park and order, let a tourist be in the process of amuse oneself, there is reasonable experience on physical strength and mood, can close to send the 2nd one after another 3 times to go to thematic park amuse oneself, this ability is the point of originality.
Finally, it is thematic design. Thematic design is the core link in thematic park design, if do not have good thematic design, without fine story line, thematic park can lose appeal for certain.
A few principles that thematic park designs:
·Park of a theme or project of a recreation, tell a story only
·Avoid contradiction, keep unified;
·In recreational activities of rich theme park, what can conceal an a bit is homiletic, but cannot tell a visitor apparently;
·The thinking originality that changes with thematic park designs a concept, stress key theme and story line.
Epilogue
The outlet that thematic park expands should be thematic park industrialization. The big company in foreign theme park, for instance recreation of city of Dishini, round-the-world shadow, silent forest, 6 banners, and domestic Hua Jiang square garden of dinosaur of city of special, overseas Chinese, Changzhou, Song Cheng acts art, long grand, it is industrialization diversity development. Only industrialization diversity ability develops continuously, ability is long fill do not decline.
