Market psychology: From be close to going bankrupt to become bibcock company, rely on this one his w

The development of contemporary network science and technology, let us can never leave home to be able to be contacted with other association. But this kind is convenience, make us right however this one's heart still fluttering with fear. Of individual information a large number of divulging let us take privacy seriously more and more, then we are all round oneself vertical stroke removed enclosing wall, expose aspirations to other no longer. But what regret is there again in our daily human contact so? Today we for a sharp weapon that says human association -- self-betrayal is mensurable.

The food company that there is a sex that cross a state in the United States calls henry food, one day, the Huo Jinshi of president Henry · of this company reports to discover on sheet from the assay of food, the additive that defends qualitative action rises to have slight noxiousness in provision prescription, although noxiousness is not big, but if be used for a long time,have harm to the body or meeting.

At that time he faces two choices, it is stealthily poisonous component purify, 2 it is a nitty-gritty is fair at numerous. If stealthily take out additive agent for food, with respect to the expiration period that can affect provision, the quality of the product cannot be ensured. If fair at numerous, regular meeting suffers the revile of the person of the same trade's attack and society, get a word so, the company that him work laboriously ran a few years may be destroyed at once. The health of the individual's gain and loss and public is placed before, final he chose latter, henry announces to the outside: Oneself food antiseptic is poisonous, right healthy harmful, he is willing to assume responsibility, the condemnation that accepts the public and supervise.

Of result and his expect same, the message with poisonous additive agent for food just was announced, henry food sufferred food processes trade the associated attack of all enterprises, they appeal the public boycotts the product of henry company jointly, between one night, henry food becomes from the global enterprise instant of a sex that cross a state be faced with the insolvency that close down enterprise. But the story did not end, appeared to invert however, because henry is brave in to face a mistake, enough and straight-out, and be in charge of to the client, not only was not abandoned by consumer, got them instead excuse and support, meanwhile, the government also appears personally to provide a help to them. Because people thinks, one nots hesitate risking close down danger also wants a nitty-gritty fair at numerous enterprise, it is a company that allows the masses to be at ease certainly. Result, a fault on the right side, henry food turned star into the enterprise instead because of crisis of this public relations, every product obtained first-rate market echo, using present network catchword to describe is " the net is red explode paragraph " . Inside very short time, henry company restored vitality, and scale is several times larger than before, and with one action is taken issued American food to machine the bibcock position of course of study.

Face problem product, some enterprises dare straight face, but also some enterprises choose to conceal, for instance some closer year, home often explodes the food safety issue that give, a lot of enterprises can avoid not as good as, more do not talk fair at numerous. Before be still being written down some year astonish China and foreign countries 3 get together cyanogen amine incident? After the event passes news exposure, a lot of enterprises know perfectly well him product to have a problem, but still choose to conceal, and the move that did not make any rectifying and reform, they not be to be checked oneself for a short while refute a rumor however, do not contain in the milk powder that declares him home 3 get together cyanogen amine, the result proves 3 get together cyanogen amine this kind of component is generally between milk powder industry of home, the bibcock that links a trade even, leader also fails escape by sheer luck. One stone arouses 1000 billow, milk powder enterprise of home was immersed in severe trustful crisis immediately, consumer trusts no longer an any domestic milk powder companies, aux would rather the choice is abroad more costly entrance milk powder, arrange of this with one action brings about take a sudden turn and become worse rapidly of milk powder industry directly, a lot of companies go broke accordingly close down.

Again for instance the liquor model 2012 turns agent incident, the course of incident and result and 3 get together the resemblance with cyanogen amine striking incident. Also be the enterprise absolutely deny with major industry at the beginning, is as a result, company of liquor of domestic much home detects through major be exposed to the sun to go out not to amount to mark in succession. A day in, the liquor in the stock market board piece suffer heavy defeat, according to keeping estimation country white spirit total market prise evaporates in all nearly 33 billion yuan.

Nevertheless this kind of thing also happens in home not just, also appeared with rigorous and serious, celebrated Germany all along repeatedly this kind of incident, the masses car 2015 " tail gas door " the case that is a model. On September 18, 2015, model of carry out part installed place of car of masses of accusation of arrange of American environmental protection to answer tail gas technically to discharge detected software, this software can identify a car to whether be in condition be detectinged, once identify car to be being detected,start with respect to meeting secret, make thereby car with " standard of high environmental protection " pass a barrier. And in actual travel process, the contaminant that these cars discharge exceeds bid already badly, highest data exceeded 40 times of American legal standard.

Message by exposure hind, for a short while, in an uproar of social public opinion, "Germany is made " it is the character in people look assures all the time, the brand of this country got oppugn nowadays. And more those who make the people indignant is, tail gas transcends the problem of mark, it is early before two months, the high level of masses car has been learned, but the way that they did not take henry, conceal however do not sign up for, develop cogged software to be opposite in order to answer even of environmental protection arrange detect. This kind of practice that stops a way of escape oneself lets masses brand be immersed in unprecedented trustful crisis for a time, also fail up to now comb-out is negative influence.

Face similar product quality problem, the manner of processing and kind are different, the outcome is different also. The credit that the enterprise wants to win customer is not easy, but it is very easy however to lose faith. Dare to reveal oneself problem, be brave in to show the real feeling in the heart, consumer sees besides the problem, the responsibility that still has a company and take on, this ability is the most precious value in commercial act.

This is called in psychology " self-betrayal " mensurable, it is to point to in human association, dare to show oneself real feeling and think of a way, win the understanding of others, accredit and support more easily. Of course, this also does not mean self-betrayal to had been jumped over more more, want control to just be met in a likely range however effective. If exceeding self-betrayal, not only won't pull the distance between each other, can let a person produce the feeling that hate instead. Resemble Lu Xun the wording and purpose of what one writes auspicious forest elder brother's wife is same, it is everyday before others babble, although those who go up happen in her body,be a tragedy, but cannot sustain every day talk about again and again, also can make popular feeling repugn irritated.

We are summed up now, the severe tight fact that laps oneself in social activity, close not leak, not be meddlesome certainly, dare to expose real feeling of the heart, just get the understanding of others and credit more easily. But should notice measurable principle, exceeding " self-betrayal " , not only won't get others approbate, can let others lose patience to you instead.

Today's course ended to here, we see next time.

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