Prospective trend nobody can have hold dye-in-the-woodly, but Ford car (Ford Motor) special believe firmly oneself made right decision.
A year ago, ford is announced 2018 a news announced suddenly when outstanding achievement first quarter, your do consumer, investor and agency feel astonish: ? 2 of of Ping of bright of of grave of of Pa of of knife of abb of Mai of outskirt of of of Tang second fall from the sky abb idle?
Now, the tall canal of Ford people paying close attention to sales volume happily to move toward, as if relieved of a heavy load.
Sale of market of Ford United States, sale and service vice-president mark? The husband that pull the Buddhist nun (Mark LaNeve) to " does Detroit free news sign up for " express: ? Ao Wei enlighten the move speed of Zuo UV was accelerated. This is exciting. This is the change of generation person. Ford believes this is structural sex, perhaps saying is permanent, won't be pounded because of oil and rebound. Won't be pounded because of oil and rebound..
Lanifu expresses, since 2012, car sales volume from American car total sales volume 49% drop steadily 30% 2018. The data first quarter showed 2019, the downtrend that this kind of similar and free falling body moves still is continueing.
On April 25, ford was announced the money first quarter signed up for 2019, the profit before interest duty (EBIT) is 2.45 billion dollar, prep above 2018 the 2.2 billion dollar first quarter. The net income after deducting taxation and other charge is 1.15 billion dollar, under last year the 1.7 billion dollar of the corresponding period. The profit of this company basically originates the sales volume of card of F series skin and Ranger Pi Ka and North America SUV. But, ford is in the world other market again deficit.
Shang Kesi of · of Ford CFO Bob (Bob Shanks) reiterates, undertake recombining to global business as the company, the cost investment that did not come to a company 3 years will reach billions of dollar, but the gain of American market and Ford credit still can last. Shang Kesi predicts, recombined relevant totle drilling cost to will be as high as 3.5 billion dollar with the whole world 2019.
"This is a very special, encouraging beginning to us. " Shangkesi expresses in the last earnings report before retire.
Ford increases somewhat in market share of the United States, but in the world the share of other market drops somewhat however.
The battalion of this company closes for 40.3 billion dollar, dropped 4% , this and Ford Fox (Focus) the stop production in North America, brand-new the crop of Explorer adds those who try to reach Turkey automobile industry to glide about.
Beyond North America market, this company loss 196 million dollar, main concentration is in South America and China.
Does Shang Kesi say: ? Unplug cheek and series of of Zhen of wetting type of stand erect of Wei of coil up of live abroad of palpitate of Kuang of extensive pain or numbness caused by cold is behaved in North America market very first-rate. Trade the price is rising. Our market share increased actually. Our market share increased actually..
The ready money that Ford has 24 billion dollar at present flows and circulating fund of 35 million dollar. Shang Kesi points out, ford credit is obtained since 2010 optimal quarter outstanding achievement, profit relatively the corresponding period grew 25% last year, reach 801 million dollar.
SUV sales volume continues to climb litre
2012-2018 year, the scale that SUV sales volume takes American car sales volume from 36% jump litre to 52% , and lorry sales volume criterion from 14% grow steadily to 19% , this kind of trend still is continueing.
Does Lanifu say: ? Qian of dust my cheek chants bank A close when UV of Zuo of abb bottom , balance must be made on the fuel economy, character that take a car and technology. Now, had us the SUV of newest production, need to make no longer accept or reject. Need to make no longer accept or reject..
"May we lose the car client of a few bigotry? We hope its the smallest change. We will produce an advantage, use all opportunities to recommend Ecosport and Escape(to them compact model SUV) . We will use the fund of minute of admeasure car. This is the balance that we should make. We will invest capital to the field that increasing, is not the domain of decline. " say of complement of the husband that pull the Buddhist nun.
Ford Ecosport SUV, picture origin Ford
He points out, feiyate Kelaisile car (Fiat Chrysler) " made this decision a long time ago " , xue Folan is supplied with what fastened a gram to also reduce a car considerably.
What Ford withholds is exclusive a car is popular in the whole world Ford bronco (Ford Mustang) .
Of sedan " shelter "
Nevertheless, personage of the observation inside course of study still keeps careful.
Triumphant benefit blue book (does executive publisher of Kelley Blue Book) block Er? Bulaoer (Karl Brauer) expresses: "Considering the market demand of SUV and gain ability, turn to SUV not without the truth. But, the long-term effect of this one decision still is not very Anacreontic. But American car manufacturer has gotten lost large lorry and SUV from the car. But American car manufacturer has gotten lost large lorry and SUV from the car..
This century is inchoate, in American market choice SUV looks be like is a well-advised choice. But 2009 around, oil price violent wind rises, economic depression, consumer people abandon in succession SUV, change direction more economic sedan. Entrance brand gains profit from inside this one trend, and sales volume of American country brand drops, lost market share.
Bulaoer expresses, look now, the history repeats unlikelily, because be in,fuel economy respect had obtained tremendous progress.
"Of course, this is a kind of noetic hypothesis. If oil price achieves every gallon 5 dollars above, after rational reflection may throw all heads, the history repeats again. Below this kind of circumstance, domestic car manufacturer will unaware again, consumer may swarm into the shelter that imports the energy-saving limousine that the brand provides again. " his complement say.
Feng Tian and this cropland car " indestructible "
Analytic personage thinks, the challenge that Ford faces nots allow to underestimate.
Does Autotrader carry out analyst Michelle? Krebs (Michelle Krebs) points out, " triumphant benefit blue book " the brand observes the report shows, consumer does not think Ford is lorry and SUV besides the formidable competitor of the product. "Feng Tian and Bentianzhi insist to produce a car so, it is the car fame indestructible because of them. It is the car fame indestructible because of them..
If want to score a success, ford must persuade former client to continue to choose Ford, change this company other to the model.
"So far, ford has not gained very great success in this respect, although Laneifu has hope very much. Ford car vehicle advocate the next choice that buy a car is probable it is this cropland CRV or Feng Tian RAV4, is not Ford Escape. " overcome Lei Busi say.
Since assuming office in May 2017, ford CEO Han Kai is special (Jim Hackett) discussing a company all the time " healthy state " . The means that his acceptance will eliminate dominant position of wasteful, aggrandizement with a kind recombines this the company that the home has 116 years of histories, cut the way of the car before when chatting with investor, affirming.
"Will for a long time look, we do not plan to lose these clients. After the event looks, this is right decision absolutely. 2019, we will achieve better than last year company outstanding achievement. We will achieve better than last year company outstanding achievement..
The plan progress that the industry watchs to the personage criticizes Han Kai spy all the time is slow, lack specific details, but in the money newspaper first quarter, these change are already general at numerous:
? Estimation Ford China will cut down the member of persons employed 2000 people, undertake recombining.
? Be in Germany and England, more than 5000 employee leave his post of one's own accord.
? Quit heavy-duty lorry professional work of South America.
? Close 3 production factories of Russia, exit the car market over there.
? The plan invests 850 million dollar, with Yumixigen the city nots Lateluoke drives automatically the car assembles a factory.
? Come to an agreement with the masses, light-duty lorry and van are produced in Europe.
? With the horse Heng Da cooperates, develop a medium-sized SUV jointly in India.
? On June 1, before inviting Yamaxun, tall canal holds the position of CFO.
? With Yamaxun Web serves (Amazon Web Services, AWS) signed an old agreement, join with Yuyun service and couplet net car apply a program to develop.
? Releasing eve of financial first quarter report, ford announces the Rivian of dynamoelectric truck manufacturer that is located in Michigan to headquarters invests 500 million dollar.
Ford the car sales volume that is in the United States first quarter glides this year extent is lesser, for 1.6% , FCA and general motors are respectively 3% with 7% .
Ford points out, its lorry and van sales volume grow 4% , sales volume of Ford brand SUV grows 3.5% , lincoln (Lincoln) sales volume grows 11% , achieve 10 what come for years is optimal a bureau.
This company still announces, its new Ranger medium-sized Pi Ka and the Bronco SUV that are about to roll out will be the Mixigen that is located in Wei En to assemble a factory to create the profit of 1 billion dollar.
Alarmed agency
Check this? Ji Erma (Chaz Gilmore) is to be located in Dalasi the executive copartner of the Grapevine Ford of the suburb, also be one of Ford United States' biggest agency. A year ago, when Ford announces to want to cut car business, he was stupefied.
"Mix like a lot of agency the people is same, when we hear Ford wants to abandon car business at first, I just began to think Ford wants to exit ' car business ' . I think we want start to come immediately, it is clear that to us the friend of Ford interior asks, they want to work, we is present storefront useful still? " his say.
Ji Erma expresses, they just understand Ford just wants to cut product line of a few cars later, those a few cars also do not make money at all; But, the product that should let everybody know they are added newly first as much like the product line that cuts, this is very important.
Where is the burden capacity that buys the home then? Is agency afraid?
Does Ji Erma say: ? ?
He points out, the flower that buy the home is less than 20 thousand dollar to be able to buy the miniature SUV of Ecosport. "But new car becomes more expensive. "But new car becomes more expensive..
But neither one enterprise can all is perfectness, especially all fronts product, this car dealer says. "Entrance car competes in lorry domain intense. The car of homebred car is very incentive also. I hope the product can produce our advantage more. I hope the product can produce our advantage more..
Ford had changed the way that prospective car develops, the investment to the car from 33% cut down to 6% , get on these capital reapportion to more lorries and SUV, 94% what take its future car.
2015, ford general 2016-2020 year of product development capital 35% use at SUV, 32% use at the lorry, 33% use at traditional car. 2018, this company plan is in the capital of product research and development of 2019-2023 year defray parts on SUV, lorry and car 52% , 42% with 6% .
Be anxious to still exist
Overall and character, the industry observes the personage holds careful and upbeat mood, but still feel anxious to this.
Tall favour · adds market analyst Buliaiersen (Jon Gabrielsen) say, although Ford appears to announce its product strategy is mixed of purpose,recombine a plan to gain a victory, but should announce to return premature successfully now.
He thinks Ford still faces a series of adverse factors: What North America and European car market may begin to appear is periodic glide, custom duty is minatory, economy of Mexican border land puts delay and border land to shut menace, ford won't improve possibly in Chinese market, and the menace that the government gives out Telangpu ceaselessly.
Observe the personage says, without doubt, ford may be in short-term inside be benefited.
"The history makes clear, the full impact of a group of products needs the dumping 3 years about time ability achieves a new balance completely. Accordingly, any thinking that people is after a few months the view that can know its are affected is illusive. After 3 years, our farewell crosses a head to look, ford car will lose its car market share 2018 forever at least half, because those want only,the car, person that cans not afford the most inexpensive car that cross a boundary or SUV will have a car no longer. Because those want only,the car, person that cans not afford the most inexpensive car that cross a boundary or SUV will have a car no longer..
He points out, general motors abandons Pang Di is overcome (Pontiac) , Saturn (horse of Saturn) , bold (Hummer) and Sa rich (Saab) , and Ford abandons mercurial (after Mercury) , they lost corresponding market share, although similar model still exists.
"To Ford and general motors, they are falling into disuse to did not replace the product of the model almost. If great majority plans to changed the person of SUV to had traded a vehicle originally, and those people that still are driving a car aux would rather change a brand to also do not change a model, they may lose major market share. They may lose major market share..
"Sales volume of North America car drops will cross bound car more than / the influence that the profit of SUV and Pi Ka promotes pair of profit. In addition, a few young clients' first fund is very nervous, ford this action may eliminate them to change Ford higher-priced to the likelihood of the model ceaselessly. Accordingly, they will from contemporary, case inferior, this cropland, Feng Tian and day produce a car to begin to buy introductory model. Unless those introductory class consumer are fed up with foreign brand, ford won't change direction forever after them otherwise. Ford won't change direction forever after them otherwise..
He predicts, ford will be permanent the 12%-14% of total sales volume of ground loss North America, and the 8%-10% of sale.
CEO of company of Mainstay fund management holds division of presiding investment strategy concurrently David Kudela (David Kudla) is done not have to this so pessimistic. Does he think: ? An ancient nationality in China of orchid Zou L is troubled by postscript heart flatter Щ of noise of Da of Qian of flatter of simian て of bore with a reamer of cut down Qin blows Yun of exhausted ! ?
Will look at present, capital still is flowing to Ford.
Article of Lai of · of Michael of manager of public relations of product of Ford North America (Mike Levine) expresses, since F-150 of new 2014 fund comes out, of F series trade on average the price is rising steadily all the time, 2019 of every lorry trade on average rose in price 7400 dollars.
"This will be a different business. Bypass economic depression does not talk, overall trend will be improved somewhat. " Shang Kesi say.
Arrive from the car SUV
Go 10 years in, sales volume of American market car is gliding quickly, SUV and lorry rise ceaselessly
In 10 years of in the past, of American consumer savour and buy a habit to had turned to SUV from the car. The chart above is to came 2009 the percentage that American car, lorry held car total sales volume with year of sales volume of SUV 2019.
Article address: Https://www.d1ev.com/kol/90677
