At the beginning of 2019, hubSpot of digital sale company and collaboration of SurveyMonkey of network investigation platform began to buy the research of the preference in the light of company intermediary user and consumer. Questionnaire of this research have the aid of investigates platform SurveyMonkey Audience how to buy a product to launch investigation with respect to consumer, participator includes Colombia, France, Germany, Mexico, Spain, England and United States inside many 2700 consumer.
This report highlighted the whole world the astonishing difference that each countries and area consumer are buying a preference to go up.
1, consumer is fond of the product that shares them to admire in the heart
The satisfaction of consumer spends the key that is company success greatly. Satisfied to the product client can share its smooth shopping experience to close friends, increase a business thereby famous degree, and public praise is commented on have force most to the person that those are hesitating to whether want to buy.
According to investigating discovery, the client that has half above at least often can bring the product that they like benefit most to relatives and friends, this frequency was achieved once a week more even.
The consumer of latin america is fond of especially share, colombia and Mexico have the consumer of 78% to be able to share the product that they like to relatives and friends every week at least, amount to the person of 23% to be able to share the product that they like most everyday.
(the graph shares the frequency that admire a product in the heart or serves to its relatives and friends for consumer, blackish green color, shallow blue and green green represent the United States, Europe and latin america respectively)
2, the most trustful public praise publicizes consumer
Friend, family and cereal song are the main source that people discovers new product or serves. Be in especially latin america, the product discovery of the channel on this kind of line to consumer is having Gu Ge, Twitter, YouTube and Instagram tremendous influence.
(the channel that the graph discovers new product or company for consumer. )
Following plan institute are shown, friend and domestic person are the discover new product or serves origin that they trust most. Real product experience and case are gotten to decide whether they can be bought over there the person that consumer prefers to be familiar with from them.
Will look from the area, latin america consumer very have deep love for shop on the line. They can use Gu Ge and Youtube to search a product not only, and very trustful also these platform.
(the most trustful news source when the graph discovers new product or company for consumer. )
3, the expectation cost that consumer experiences to the client is inferior
According to investigating discovery, consumer can share the view of a few pairs of products to relatives and friends normally, and they also are the most authentic buy news source. Can reach by these information only, the enterprise should be dedicated will satisfy customer at providing outstanding product or service.
Lamentable is, very rare consumer can believe company place says " solve a problem for the client " (following graphs) . Apparent, the enterprise that those are determined to cater to customer demand will be OK fill this one vacant, win their credit thereby.
(the graph claims for the enterprise " solve a problem for the client " or " client the first " when the inner idea of consumer, red does not believe completely for me, gray is me to believe a bit, blue believes for me. )
Because consumer is right the expectation value that considers object check is inferior, the enterprise can take the opportunity hard to show itself from which, promote the development of the enterprise further thereby. Think LL Bean (brand of American open articles for use) , Nordstrom (inn of general merchandise of American high-grade chain) the service with Zapp high quality, just had a flock of dutiful client groups so.
4, the main product that company intermediary platform is young customer discovers channel
Although partial socialization media has a lot of negative news to pester a body, the social effect that the person of different years produces to its makes miscellaneous different view even, but data shows Gen Z (Z generation) , millennium generation and Gen X (X generation) main product discovers channel remains YouTube and Twitter website of intermediary of this kind of company. In fact, relatively the consumptive group at 61 years old of above, 18 years old of possibility that discover new product on Instagram to consumer of 29 years old want tower above nearly 8 times (following graphs) .
(the channel that the graph discovers new product or company for different age layer)
5, video and your website is promotion participates in spent key
According to a HubSpot investigation 2017, video remains consumer to know the serious content form of the enterprise. Those who make a person fab is, most area and age layer group are having such preference (following graphs) .
(the content preference that the graph offers to brand or enterprise for consumer. )
Can be with respect to people for where understanding brand, business government website is the crucial channel that every person that browse gets information. Important is, you should ensure your enterprise website accomplishs the real time that be browsed easily and holds content to update.
Additional, you ensure the website can understand the value that expresses you to be able to be offerred even, and how be communicated with sale delegate or be what is those who buy next.
(the way that the graph is participated in for consumer and knows a brand. )
(compile / of Song Shu of pluvial fruit net)
