Net red inn 4 characteristic
1, give a name, or only beautiful or relies on chart
It is very important that net red cate names, it is an user the first impression to cate, the name can be right the influence of user exert a subtle influence on, matter to can red, fire? Net red cate gives a name now outside notting have 2 cover a region, or only the United States name, or is to rely on chart name.
2, storefront decorates Ins wind, model force case experiences an environment
To can make user experience further upward, draw out money more readily, cost time waste time is gotten more Shu Xin, take a picture pat happily, party of net red cate is thought of in the caution on the product be moved almost, it is the big environment of whole of time fight in some places one by one.
Becoming average public figure to still regard shop of tea with milk, biscuit, pastry is street edge small shop, the one group that past altitude goes is mixed in the optional location of shop decorated fluctuation to have time.
■ optional location
To an any inn character, the premise that somebody queues up to buy is to have sufficient person flow, appropriate optional location is in downtown, person discharge and consumptive ability double high market becomes this batch of food to pack his, the good place that transition upgrades.
Time defend product of each net red cate, it is mostly stand firm in bazaar, make the product shop of red cate of net of high-quality goods of the high end in be, superexcellent situation brings market, even still what the product fixes a price go up raise, the crowd fixed position of bazaar is relative more comfortable match.
■ decorate
A few inn make the store that has design feeling actively also, the find the scenery pleasing to both the eye and the mind that passes storefront will attract customer. Storefront is decorated advocate hit Ins wind, log wind, white is contracted wind, dark department tall air cooling... model force case experiences an environment high.
■ character self-identity
Take the environment of the thing, atmosphere, place, whether to agree with the disposition that consumes a group, individual character. The feeling that net red inn gives customer has temperature, it is attracting vermicelli made from bean starch through a clear character picture.
3, label turns a product, taste bud of race to control and eyeball
■ value of flourishing age colour
Fastfood can become " the net is red " the advantage that should see it and memorial dot, memorial dot also is done not have so mysterious, it is good to should cast its place only next fierce makings can have surprise effect, innovate on taste, gift new label, for instance the following " the net is red fastfood " open secret:
"Zhi person is force "
"The person that get dried meat floss gets the world "
"Adipose kill implement bovine oil fruit "
"Long tea that feeds not tire of "
■ extraordinary
The itself that feed capable person also explodes without what again if the dot can be dug, how Where is Think Outside The Box? Be inferior to crossing a boundary!
The food that breaks through convention combines collocation, look up at the cloth that include a foot to add crayfish in thin pancake made of millet flour, add tuna; The share the same rotten tastes of pink of spiral shell of strong-smelling preserved bean curd; The Durian of perfect and reasonable union... the personage inside course of study has summed up " terrestrial peculiar smell is clear joyous " academic, the more the taste of the small number of people's jubilation, can flaunt oneself special interest more.
4, the vision turns promotion, exciting user takes a picture dozen of card
■ the United States arrives in dish
Inn of red sweetmeats of a lot of nets, alimental is installed wanted the United States dish, want the United States, want the United States, with beautiful dish, scatter finally on candy pink, scatter on the pink that wipe tea, food is not certain and best, but modelling must chic, colour should suit to take a picture colourfully, the most important is not bubble surface, the Mijilin that holds bubble range however is installed dish, or on bubble surface dinner service one " although I am bubble surface, but I am not common " feelings.
■ take a picture should good-looking
Ice-cream does not have what spy to fasten, but add spun sugar, it is black clouds ice-cream, deserve to go up again urban setting, augment filter mirror, it is the Ins wind that the United States flies to really.
Before net red cate two are next, most the most important should take a picture namely good-looking, if cannot be patted,show artisan of the person that sell (T à O) heart (L ù ) taste with the person that buy (Y í N) flavour (Z ǐ ) photograph, go even for what net red inn?
The common characteristic of net red cate: Look at sell food, actually is to sell feelings, they are seldom live in the tip of the tongue, often live in our friend circle, small gain, Instgram however.
The 5 convention road of net red inn
1, case " old " name
"Aunt father father's younger brother " etc look some age to have name of adjacent home olfactory again, can pull already close the distance with consumer, can deliver again piece " old flavour " signal;
2, with " Gao Yan is worth " raw material
Taste can pull silk the Zhi person, strawberry when season, customer can be attracted when be being sold not only, and go up quite lens, contented and contemporary person takes the demand that friend of issue as before encircles;
3, employ a person to queue up
To build person energy of life, employ a batch " consumer " queue up, the platoon is over one round to be discharged one round again, "The person is angry " sufficient, attracted true customer; And queue up to also can attract stream of people to be in eyeball, cause Yang Qun effect.
4, hungry sale
Use all sorts of set limit to to sell an instrument, build an aspect that demand exceeds supply, the desire to buy that arouses consumer further looks; On the other hand also can the style of drive up consumer.
5, seek network your name
Use the big V on small gain, small letter, your name, extend brand-new product, the sousaphone has huge discharge support on one hand, the topic can be formed quickly on the network, also can get the net endorses redly on the other hand, kill two birds with one stone.
The youth of net red meal writes refine brochure
the net red brand to emerging in endlessly on market, want to make the favorite of tide all the time, be favored to be impossible by the masses, so, how fast transition is red brand of a lot of nets explodes red hind the serious problem that need ponders over.
To the enterprise, answer anything but bureau be confined to makes net red brand, should reinforce pair of message however accuse, make sure sale is soft while actual strength is strengthened ceaselessly, the outlet with more long-term try to gain.
1, turn an experience immediately
Exchange as information faster and faster, the instant sex that people experiences to net red brand is taller and taller. Future can cause the product that pays close attention to abiding output, it is to having the fast experience, character that shares quickly necessarily.
The attention of people is nodded the meeting is increasing, more and more dispersive. If among lost attention chain, cause protracted attention not quite easily.
2, setting changes consumption
It is old style or new clothes are repaired no matter, these arrive anew old, from old to new procedure, it is the experience that lets consumer finish setting to change, assure to accord with the principle that its heart viewpoint of value outputs.
Setting is changed is not a product only those who bring experience, also be the thing that whole brand culture outputs external. It is only inside setting, people just can be service and additional cost more easily to pay fee. Change without setting, also lacked complete value feedback.
With the net red cafe is exemple, coffee is in such net is red in inn already not quite important. Instead, the design adornment of cafe is more crucial. There is Yan Zhi not only in inn, have coffee, the likelihood still can sell a few small pure and fresh achieve formerly sundry.
The customer comes to this beautiful setting, have the idea that take a picture. Happen to inn-keeper rolled out the activity that shares a photograph to have privilege, the photograph uploaded gregarious media, caused more group to be opposite thereby the interest of this inn, come round " unplug careless " .
3, public praise sex travels
Say with respect to as above article, in the times of information explosion. The communication of people as much very rapid. In " wine is sweet do not be afraid of alley child deep " when, public praise transmission is very slow, and Internet times, transmission of public praise sex can have the effect that accelerates quickly. And, the effectiveness that this kind of public praise transmits can affect the life and death of the brand.
China is entered at the beginning of Speedo, store of flagship of government of its day cat opens business be apart from be less than a year today. In finite promotion time and budgetary promote brand acknowledge quickly to spend, guide discharge, effect of support public praise got halving extra dividend.
4, poor dissimilation label
As a certain brand arisen, become when a certain brand " explode paragraph " when, coessential the content that change also increases accordingly.
If where coessential in the content that change, the product good point that finds out oneself is very main. Occasionally the likelihood is historical element, it is humanitarian element occasionally, it is craftsmanship feelings occasionally, it is prospective science and technology occasionally. Be distinguished only and differ dissimilation, what the road ability of the brand goes is more long.
5, attributive sex sale
A product is attributive a brand, a brand needs collect user. Ponder over net red brand with Internet thinking, can form group of exclusive vermicelli made from bean starch among them, achieve easily.
But, maintain for a long time and be being extended actively is the difficult problem that attributive sex sale needs to be faced with, through passing on, award, raise the barrier that encircle a layer, conduce to attributive sex sale, make the faithful noodles or vermicelli made from bean or sweet potato starch of own brand thereby.
6, character layer upgrades
In psychology, people has seek new power actively. A brand has every level that its grow necessarily, how to maintain " update constantly, constantly Chang Xin " motivation is to blossom the mystery that joins extremely big tree. Let consumer feel " new " , and accept and love " new " the method that is glamour of hold together brand.
The net red brand nowadays also is not a new force suddenly rises again is cheap child, it is more and more traditional industries and the child that Internet thinking collides, it has traditional brand news packing with Internet thinking, in person discharge concentrated area has the fast trade of information, caused heat hurricane thereby.
