Near future of SamSung electron company released this company up to March 31 2019 money signs up for first quarter. Money newspaper shows, samSung battalion closes first quarter for 52.39 trillion Han yuan (add up to 304.4 billion yuan of RMB about) , drop compared to the same period 13.5% ; Net profit is 5.04 trillion Han yuan (add up to 29.29 billion yuan of RMB about) , drop compared to the same period 56.9% .
Consumptive electron (Consumer Electronics) business battalion receives 10.04 trillion Han yuan (add up to) of 58.34 billion yuan of RMB about, grow 3% compared to the same period, annulus comparing decreases 15% ; Operation profit 540 billion Han Yuan (add up to) of 3.138 billion yuan of RMBs about, grow 92.9% compared to the same period, annulus comparing drops 20.6% .
IT& mobile communication (IT&Mobile Communication) business battalion receives 27.2 trillion Han yuan (add up to) of 158 billion yuan of RMB about, drop compared to the same period 4% , profit of operation of 17%; of annulus comparing growth 2.27 trillion Han Yuan (add up to) of 13.19 billion yuan of RMBs about, drop compared to the same period 32.6% , annulus comparing grows 50.3% .
Before long, samSung electron is a whole world most one of profitable electronic manufacturers, samSung mobile phone once was the world tycoon of the 2nd old mobile phone. The semiconductor chip of SamSung basically had held the dominant position of the whole world, but it is empire of so formidable a SamSung, facing the situation that sales volume glides however nowadays, is because,this after all what? Show according to opening the data that believes treasure, samSung has 14 branch company in China, cover the major servicing such as mobile phone, semiconductor line.
Actually the sales volume of SamSung glides is expected issue, samSung mobile phone once had discussed to be in China repeatedly before us of sales volume glide badly, come from a few cases that move China at SamSung factory. We are OK and specific in light of.
Above all, what SamSung is faced with is a saturation of market of product of electron of whole spending level. In time of ten years of in the past, to the electronic consumable of whole world, it is a level that exceeds high speed growth, the level that high speed increases exceeds in this, main reason is whole electron consumptive market is existing very fast change extent, the chip product that brings about SamSung so wants to be able to be produced only go out, having many user, the chip that says SamSung even is produced still can not follow to go up the rapid development of whole market, a lot of moment appear the phenomenon of goods. But the development as the times, consumptive electron market is in the position with one can excess individual character all the time now, everybody can imagine, former after our computer is bought, should cross the phenomenon that period of time can appear card pauses and be used very hard only, but we buy a computer to may be used now 5 years, it is a feeling perfectly, run quite fast condition. The mobile phone also is put in similar phenomenon, although compare computer relatively a few slower, but had appeared similar case. Consume electronic market belong to bottleneck of market of saturation of integral sex market, inevitable meeting brings about the business that produces these raw material to appear sales volume puts delay, say the phenomenon that sales volume glides even.
It is the strategy with SamSung is opposite and wronger character and price strategy next. SamSung fixes a price in what discrimination sex used above a lot of markets, still carrying a very high price in mobile phone of Chinese market SamSung for example, can say besides malic mobile phone the most expensive is SamSung mobile phone. But SamSung mobile phone to Chinese market, used however a few lose optimized method, of whole market optimizing degree is commutative entirely, bring about software to be used very hard not only, sexual price is extremely lower than returning, this also is why the main reason that SamSung mobile phone loses Chinese market gradually.
The 3rd is the administrative way with the wrong comparison that SamSung develops in integral market and uses among market control. There once was media to explode before makings piece, samSung used a very poor drive to assess to the management of whole staff. Be opposite not only the management of employee is very slashing, often still force employee to work overtime, actually the management of this appearance to an enterprise especially international is famous for the enterprise, having very big problem.
So SamSung appears very serious sales volume and battalion close glide phenomenon, can saying is an expected issue.
