This is successive a year of analytic orgnaization report of half is very ugly, as if gliding is smartphone market is thematic.
Setting:
Volume of integral smartphone shipment is in 2019 dropped first quarter 5 ％ , become successive volume of shipment of the 6th quarter drops.
China share of bed global smartphone market 2019 reach top level first quarter
Monitor the newest research of the service according to Counterpoint market, china be in for the portion in global smartphone market 2019 the top level that reached throughout history first quarter 17 ％ . Study the result shows, china for 2019 replace an apple to make brand of the 2nd big smartphone first quarter, its sales volume grows nearly 50 ％ compared to the same period.
SamSung should beware of China is, is not an apple
Research analyst Shobhit Srivastava is in speak of China point out when bed growth, "Hua Weicheng is brand of the 2nd big smartphone, because be in,the main market such as the United States does not have the market. It also is the brand with the before 10 the rapiddest growth in the name. Press this speed, we predict China precede to will be by 2019 apple. This conduces to. It is the first introduces retrorse and wireless charge, , the product of the function such as advanced watch for an opportunity. Double brand (HONOR) the strategy is helped China contact to be built with young customer, be in low additional market share is acquired in confused Chinese market. China for the partner that now is SamSung smartphone hardware. Like SamSung and apple, china for more and more perpendicular also conformity. We think SamSung should beware of China is, is not an apple.
2019 market of global smartphone whole glides first quarter
Overall and character, 2019 volume of global smartphone shipment drops compared to the same period first quarter 5 ％ . This is global smartphone market successive volume of shipment of the 6th quarter drops.
In the comment that glides to smartphone market, tarun Pathak of Counterpoint survey assistant inspector general expresses, "Global smartphone market is in 2019 did not appear first quarter the evidence that anabiosis; Because the inventory of certain brand is adjusted, especially Feburary during New Year of the traditional Chinese calendar stop production, speed falls to accelerate under place. Another descendent reason is consumer changes machine cycle to lengthen, . The substitution rate of IPhone approachs 36 months, and of equipment of high grade Android replacing is 30 months left and right sides. This is OK ascribe more the equipment of high quality, higher average sale price (ASP) and the innovation that consumer of devoid enough drive upgrades. This is OK ascribe more the equipment of high quality, higher average sale price (ASP) and the innovation that consumer of devoid enough drive upgrades..
Chart 1: Share of smartphone shipment market
About the move that smartphone manufacturer glides to answer sales volume and takes, pathak expresses, "Hope of Android smartphone manufacturer was opposite consumer 2019 5G and but the attention volume transition of fold mobile phone is sales volume. If advanced function is stiletto camera, complete lock of solution of the dactylogram inside screen monitor, screen, AI will continue the mobile phone is carried in diffusing quickly, may exciting sales volume grows. However, malic company says improvement serves the tool of the experience. Malic company says improvement serves the tool of the experience..
Chart 2: Rank of volume of global smartphone shipment and market share - 2019 first quarter
In flat period, . When the trends that comments on Chinese brand, srivastava expresses, "Chinese brand continues to develop gravity through enlarging the means beyond native land market to resist. Chinese top class brand uses double brand strategy to enclothe the price interval of the largest amount to attract different fractionize market now. After entering southeast Asia and India, manufacturer of banner Chinese mobile phone is being sought in European dilate, expand its position inside taller price limits, raise its average price. Make the land of the first selection that rolls out new admiral model as Europe, chinese hand mechanism builds the attention focus clearly of business. Chinese hand mechanism builds the attention focus clearly of business..
Summary:
·In global smartphone market successive the 6th quarter drops, result from cycle of consumer hold equipment is longer, especially high-end mobile phone. Have China only brand China is, OPPO and Vivo can be in 2019 implementation grows first quarter. We predict future of market of smartphone of a few quarters glide improve and will loosen of economy as China - the stimulation of the interpose of government of this profit from and 5G, although 5G is in,still gained ground not quite 2019.
·SamSung grows consequently. This brand is recombining its smartphone battle array, roll out new M series and A series smartphone.
·Volume of malic IPhone shipment is successive the 2nd quarter drops compared to the same period. Malic company more and more raise average sale price hard, at the same time China will continue is a company glide the market. Experience of the service of Apple, user and product of form a complete set made up for his to latest technology slow adoption inferior position. Future a few quarters, the growth potential of high grade product may be very difficult. IPhone XR is the IPhone with this best-selling quarter.
·The shipment volume of millet smartphone is in every year drop, because it is facing the intense competition of Chinese market. This brand continues to behave in India good, entering new market in order to offset of its mainland market glide.
·BBK group (have OPPO, realme, vivo and OnePlus brand) it is the 3rd big manufacturer of world. Its are all the brand all is recorded so that grow in this quarter.
