Recently, in Beijing east search HTC enters HTC capital east self-supporting flagship store, can see this storefront already left a product of all mobile phone, preserved VR relevant product only. And the official flagship store that cannot find HTC directly more in day cat.
HTC rises abruptly 2002, obtained Microsoft to produce the acting labor contract of Windows mobile phone, make HTC fast crash for the whole world top class hand mechanism makes one of trade. 2008, HTC had produced the first Anzhuozhi can machine, was to create more subsequently a lot of the first, the first double photograph a mobile phone, the first uses the mobile phone of metallic airframe.
Public data shows, the smartphone shipment volume of HTC achieved 24.6 million 2010, those who occupy gross of global smartphone shipment 8.3% the left and right sides; Sale was advance rapidly achieved 43 million or so more 2011, occupy global smartphone to deliver goods 9.1% of the quantity. Believe a lot of people should have contacted HTC in this period! This also is the summit summit period of HTC, market prise exceeds 200 billion RMB for a time.
But good times don't last long, begin the rise as a result of homebred mobile phone from 2014, add HTC oneself to fix a price the reason with exorbitant, lack of power innovation, HTC outstanding achievement incurred bluff type glide, close to the battalion when 2016 compared with steeped fall 2011 83% , to 2017 mobile phone sales volume disappears already completely in each in large pop chart. Public data shows, HTC overall gross income had 770 million dollar only 2018, still not as good as the HTC 5 years ago the income of a month.
Once HTC is in smartphone industry, it is a brand that can contend with the manufacturer such as SamSung, apple, be reduced to poverty is in to today's degree sigh letting a person while, more let us realise, what innovate independently is important.
