First with Baidu again on bar, because,be this " filch " and " carry " .
On April 26, baidu thinks its search a filch achievement, first think Baidu embezzles shake phonic nearsightedness frequency, both sides is sued each other and claim for compensation 90 million.
This is not is a head produce conflict with BAT front first. "The head vacates big fight " in, first, Tecent is in the domain attrition such as nearsightedness frequency, gregarious, game is ceaseless, litigate for many times.
Both sides is guarding his moat. Be in as both sides come into unavoidable confrontation of increasing business domain, baidu wants cake of loot nearsightedness frequency, a dominant position that should use its to be accumulated in nearsightedness frequency domain is outspread, thorough Baidu hinterland.
This will be the battle of another prolonged.
Sue incident to be as high as 8 cases
On April 26, day of world property right that day, baidu, head early or late open dimension authority acts, tell each other the court.
This big fight is taken the lead in pulling open by Baidu prelusive. That day in the morning, baidu government because of unfair competition already today's top headlines (Beijing byte is jumpy limited company of science and technology) appeal to to court of people of Beijing Haidian division, the requirement stops tort instantly, pecuniary loss and reasonable expenses total related compensation RMB 90 million yuan, successive in its APP and website home page apologize 30 days.
The reason that Baidu initiates lawsuit is the result that comes from Baidu search discovered in interior of today's top headlines, and these searches come from Baidu company to apply algorithm and historical data mining to go out as a result " TOP1 " the product searchs a result.
Baidu returns citing to say, search in today's top headlines " 1 cubic metre centimeter how much is water equal to to rise " , in first search result, embedded " copy from Baidu " word; And search " crab and tomato eat the meeting is toxic " when, first picture that searchs a result appears of Baidu who wins, this is regarded as first " theft " action is direct the evidence of exposure.
Nevertheless, field younger sister undertook searching on April 27 when, had not searched above result.
To this, first not openly response, use however " a tooth for a tooth " means: Sue Baidu.
After Baidu releases 4 hours of statement, byte beats the government announces, the filch in because discover Baidu is in,be being searched magnanimity shakes phonic nearsightedness frequency, tremble sound appeal to Baidu because of unfair competition to the court.
Shake phonic requirement Baidu to stop tort instantly, compensate for 90 million yuan, apologize 30 days continuously in Baidu home page. It is reported, haidian court had accepted this proposal.
Byte beats the government expresses, baidu without shaking phonic accredit, develop operation in its " search simply " in APP, in hot a list of names posted up board piece installed shake phonic column. When the user clicks relevant video, can be in " simple search " come true directly inside APP " tremble sound " heat up those who sow video to broadcast. To deceive the public, from after shaking phonic filch video, baidu will shake watermark efface of sound through technical measure again.
Current, "Simple search " APP will been worn below this channel.
Nevertheless, end before distributing news dispatches, field younger sister has not been in Beijing Haidian at present the material information that net of division people court sees these two cases.
This is not is occurrence attrition of bilateral first time. In 2018 up to now, first with the prosecution between Baidu incident amounts to 8 cases:
Can discover, both sides chafes in nearsightedness frequency domain ceaseless, the incident related to nearsightedness frequency was occupied 6 cases, sow from good-looking video arrogate to oneself " one boiler is collected " , watermelon video do sth without authorization is used " good-looking " the APP below banner of label, Baidu is carried shake phonic nearsightedness frequency. . . . . . Scintilla of it may be said 4 splash.
And the indemnity that this second both sides sues incident to involve each other, also be the amount in all incident is the largest.
Nearsightedness frequency this cake, tecent is not let off, baidu also is in contention. As Baidu thorough with each passing day to the layout of nearsightedness frequency, a nearsightedness frequency moat that needs to defend oneself; And first active dilate, thorough Baidu hinterland, try water to search business, baidu nature also needs to strike back. . . . .
This big fight, unavoidable.
Baidu sends force nearsightedness frequency stealthily
Erupt in this big fight before today, shake sound, good-looking video to still announce bureau Vlog at the same time. Put in before, likelihood these two platform won't be taken place on a par, frequency of Baidu department nearsightedness is apart from a head fasten or have further space.
But the precipitation through a year and development, the success that frequency of Baidu department nearsightedness gains is apparent.
According to the data of QuestMobile the report shows, lend the Spring Festival the east wind of sale, baidu product of frequency of two representative nearsightedness -- small video of good-looking video and the whole people, vivid data of the month after weigh was achieved 98.23 million, ascend almost personally club of 100 million class.
According to media coverage, good-looking video interior calls the catchword that gave the first to pound nearsightedness frequency circuit, the UGC that tries to be represented through be with Vlog, PGC and the OGC that just cooperate with the copyright such as the TV station make modes of life and relation to their environment of rich nearsightedness frequency content, search drive through video good-looking video grows.
Before this, in Baidu money newspaper telephone call was met 2018 in, plum Yan Hong expresses: "Our nearsightedness frequency APP, duplicated the search of Baidu APP + the strategy of iformation flow. " use a technology + the logic of content, the technical algorithm Baidu is embedded to nearsightedness frequency content recommend, distribute and operation, becoming Baidu is the core strategy of nearsightedness frequency.
Baidu is far to the exploration of nearsightedness frequency more than hereat.
By 2018, the line on Baidu a new nearsightedness frequency APP " on the west time " , fixed position is " the APP of nearsightedness frequency community that records new life " , with tremble of sound " record happiness lives " those who have different in approach but equally satisfactory in result is clever.
Field younger sister discovers further, enter on the west time after APP, the system can offer many interest ticket, be like " cate " " travel " " teleplay " etc, platform is entered after the choice, what the homepage appears is content of pair of frequency of Feed shedding nearsightedness, also have a picture, click after watching, can enter be enmeshed form form, can slide video undertakes watching in order to fluctuate.
When watching video, the label that can choose according to the user before this recommends relevant content. Nevertheless, because still introduce content without a large number of promotion,be probably, at present on the west time the data such as the number nodding assist of APP, comment number appears relatively low fan, the picture of video is qualitative inferior also, content can view a sex relatively general.
On April 19, 2019, according to relevant report, from be close to employee of interior of Baidu personage place, Baidu to wait for much channel know, inside branch of Baidu content zoology new established group of a product, secret hatch a music kind new project, this project will include the APP on a line plays music with a series of lines kind match activity, the APP on the line is to want to tremble to mark sound.
A series of movement enough see, the nearsightedness frequency ambition of Baidu still is continueing outspread.
The tycoon contends for nearsightedness frequency cake
Early or late Tecent, Baidu two big tycoons " displease " later, the impression that byte beats the outside stays, be firmer and firmer it seems that. Had had even " BATJ " view, put its and BAT in same height.
Before this, according to report of the intermediary outside much home, byte is jumpy pounding IPO, value of the appraise before casting is 75 billion dollar. If byte jumps,kinetic energy pounds IPO to succeed with this appraise value, the Baidu that exceeds appraise to be worth 58 billion dollar.
Before although be in,achieving this one goal, byte beats the way that wants is returned very long. But the bottom with jumpy nowadays byte is angry, come from probably greatly at trembling of sound increasingly powerful and the antenna that its extend wider more.
Nowadays tremble sound had been a nearsightedness frequency platform that provides content consumption simply not just. The line heats up search a list of names posted up, brand to heat up DOU a list of names posted up on, become each sale new position of old brand; Have shopping car, shake small order of business of phonic small shop, cable to wait, shake the phonic exploration in electric business go further more on road. . . . . .
Tremble sound the diversion that is not willing to become a tycoon enters the mouth. It is with electric business exemple, shaking small order of business of phonic small shop, cable to wait is to shake the phonic attempt from medium of communication of the business that build cable,
In addition, field younger sister ever also understood, shake phonic government to be in give aid to the sousaphone that clean out treasure is entered energetically tremble sound, develop the interest that the user buys, build oneself " content - sell goods " method. Accordingly, ever had tremble sound the say that amount to a person: "Who knows to wait after shaking phonic small shop to be done, tremble sound can does screen clean out treasure? Tremble sound can does screen clean out treasure??
Beat from byte the manner to Tecent, Baidu can see, once appear,the interest conflicts, byte is jumpy dare necessarily openly PK, although adversary is BAT.
On the other hand, of nearsightedness frequency industry fervent still continueing, each movement of big tycoon does not have the relaxation of a bit. In experience first cruel growth, insanity breaks Qian Zhi hind, the look of tycoons also follows from one be ignorant of gradually it seems that tremble sound the nearsightedness frequency product that turned to research to have oneself distinguishing feature.
Tecent is small inspect new fixed position to be " interactive video platform " , besides introduce high grade content actively besides, the innovation that begins to explore diversification plays a way, and with " create battalion 2019 " the put together that waits for Tecent department art program happening reaction, enlarge lung-power.
In addition, tecent still rolled out platform of PGC nearsightedness frequency " hotspot video " , hold a knife personally by the QQ hotspot group that has nearsightedness frequency gene.
The development of Baidu nearsightedness frequency also entered drive, the key develops small video of good-looking video and the whole people. October 2018, baidu was chopped partner send small video, APP of this nearsightedness frequency is thought for a time with tremble sound very picture, ever also offerred high specified number subsidy, but fail finally to splash a spray, can regret only from.
The tycoon has fund, have actual strength, in the contention battle of nearsightedness frequency, the space of the attempt is larger, the circuit of layout is more also.
Baidu and head this second provide quite sue incident dramaticly each other will with why be being planted result wind up, still remain farther cognizance of the court. But between the tycoon the contention to nearsightedness frequency cake, had entered more intense new level.
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