Civil / Wang Xianyong
April, I am making a trade for famous fact discovered a problem when the agency service of wooden brand brand shop: Trade of a sale is famous in the brand shop of brand of high-end real wood, the bed that sells in inn at every turn 779, go up even 10 thousand, but, the mattess that its sell is in 3000 yuan commonly the following, the quantitative can be counted on one's fingers that the mattess of 3000 yuan of above sells one year. This is outspread give an issue: Why is what the mattess of 3000 yuan of above sells very few?
Through growing with employer of this inn agency, inn, guide buy, be informed the following information with only communication:
1, the mattess that other trademark places in the brand shop that the factory does not allow them, the factory is highest the price of the mattess of end is many 3000 money almost, not more high-end mattess; The mattess in inn also is not this factory production, also other mattess factory generation are versed in, the factory gives match, the factory does not allow ourselves to match mattess.
2, in inn guide the member that buy is used to selling 1000-2000 yuan right-and-left mattess, too high-end mattess also sells do not move. We do an activity occasionally, the bed that buy XX gives a piece of mattess.
Listen to them to give my reason, I asked them a few questions:
The first problem: We match the mattess of other trademark, mill pipe no matter? They say, mill pipe, they are old from time to time come check in inn, after discovery puts the mattess of other trademark, can fine! So, we dare not sell the mattess of other trademark.
The 2nd problem: You feel, consumer flower buys a piece of bed 8000 yuan, be willing how to many money spend to buy a piece of mattess?
The 3rd problem: If you are consumer, if you can afford a piece of 8000 yuan bed, can you buy a piece of 1000-2000 yuan mattess? Almost of their all with one voice say: Won't! Since you won't be bought, so, the mattess that why configures in our inn is 1000-2500 yuan right-and-left mattess?
The 4th problem: Think from the angle of consumer, consumer is willing to spend money on the bed more, or on mattess? Their some says should be a bed; Some saying is mattess, some saying about the same.
The current guiding in the industry of consumer say demit is: Sell a bed say, the time of the person that has 1/3 all one's life is spent on the bed, so, must buy a piece of good bed (the bed with high price) ; Sell mattess say, the time of the person that has 1/3 all one's life is spent on mattess. The discretion of Morpheus quality of the person depends on bed of mattess and rather than. So, must buy a piece of good mattess (the mattess with high price) . Excuse me everybody, which say demit is reasonable? Consumer listened to guide the member that buy such guiding, consumer is willing to buy a piece more (the price is high) good bed, or piece (is the price high) good mattess?
This problem, the most perfect solution is, let consumer buy the good bed with a piece of high price already, should buy the good mattess with a piece of high price again? That is to say the issue that we want to solve an essence: The bed of price of how many cash should configure the problem of the mattess of price of how many cash. Want to be able to ask the problem was solved this only, can solve bed and the problem that mattess form a complete set sells. If you discover, the bed in your inn and the 10:7 of scale short of that mattess sellsAbove, have 10:5 only evenThe following, deserve to compare with respect to what show the bed in your inn and mattess serious unreasonable. This also is to affect you one of immediate causes with low unit price of brand shop guest.
The sale of the mattess of a lot of ignored of furniture dealer employer that do real wood brand shop (factory also ignored) , and the sheet that actually mattess is a high gross profit is tasted. Itself of factory of very much solid carpentry does not produce mattess, also be the bed form a complete set that looks for other mattess factory and oneself. Some real wood plants also do not ask mattess sticks his label, him itself also does not rely on mattess to earn money, but, why should a lot of factories restrict agency to cannot be in his brand shop configure the mattess of other trademark? Apparent, such requirement, can affect the promotion of level of brand shop gain. This kind of overbearing practice, meeting more and more the opposition that suffers agency.
