Achieve formerly: [institute of orange hold a conference or consultation] date of small letter public
Precious orange:
The orange is met deputy always
Company group operation expert
Service member: Fine tastes shop of ferry of salt of net of winebibber of shop strong card
Dried food catalog:
1. turns introductory principle
2. turns introductory methodology
3. turns introductory case
Turn introductory core principle
Doing old client to turn when the introduction studies, have crucial at 2 o'clock: The a bitth it is a product, 2 o'clock is human nature.
Product: The masses consumable conformity that needs everybody becomes member product, when becoming these product conformity member product when the businessman, have conviction very much, the client development is a member, talent is enough better go safeguard and serving him.
Human nature: Does your old client help you turn what is introductory inducement?
Turn when old client for example the introduction is for the demand of the interest, when we are designing increase demand to nod, go satisfying his requirement with respect to need; Go turning when old client the introduction is good outer part, we turn in the design when introducing a mechanism, be about to design pot; Also have a few people of course he himself sends a heart namely to be apt to, hope to help the friend beside him namely, turn the product next the introduction gives him.
The product is frosty, but human nature has temperature. So we turn in research when introducing, must study human characteristic, this are very important.
Turn introductory importance:
The value size of a person decides at:
1. this individual is lifelong consumed how many money
2. this individual affected others to spend how many money
Turn above all the new customer origin that the introduction is lowermost cost, the maintenance of an old client cost, be the advertisement fee that supports so that cross 10 new clients absolutely, so we must turn the first place that the introduction puts in the enterprise to manage. Turn next the introduction is to lock up calm client the core dot of lifelong consumption and social value.
Recommend relation theory
Recommending is discharge, clinch a deal even if change, help you get the flow of new client namely when he helps you recommend, helping you change namely when he helps you clinch a deal, the person that recommend so with the person that clinch a deal these two parts want cooperation of division of labor, just be helpful for rising clinch a deal efficiency.
Turn crucial point of the introduction:
1. turns the footing of the person that introduce: Help friend is solved problem and strive for welfare
2. turns the risk of the person that introduce: The risk is extremely low
3. turns the cost of the person that introduce: The operation wants very simple
4. turns the accrual of the person that introduce: Had better not be money
The client circulates oneself academic
How does a common passerby become old client?
Above all this client is potential client, he makes vermicelli made from bean starch from potential client, the product that we need to have sex of a member lets him become our client, after he becomes our client, return the primary member that can become us, senior member, arrive to be able to become our partner even finally, arrive from the member client, arrive from the client vermicelli made from bean starch, arrive from vermicelli made from bean starch potential client, one layer upon layer be in circulate oneself, want operation only very old client, basically you do not need to make ad, they turn with respect to what can last introduce and answer buy will come true a series of change.
Happy clinch a deal academic
The communication that makes a person cheerful is the beginning that clinch a deal, the communication word technique that so the design lets one set the person is cheerful is very main.
Turn introductory methodology
Hurried hair turns main factor of the introduction
Turn introductory inducement: Cause turn introductory element
Turn introduce altruistic principle: This thing is helpful to the friend
Turn introduce hoggish principle: Oneself did this thing, award is not money
Happy clinch a deal 4 music:
The first pace: Friend introduction has a privilege
The 2nd pace: The thing sends before buying
The 3rd pace: The thing sends after buying
The 4th pace: Turn the introduction sends a thing again
Implementation is happy turn 3 kinds of methods of the introduction:
1. compose builds to turn easily member product of the introduction
A very easy change is proposed in front compose his member product, this product must be masses place demand, it is everybody at the same time OK at any time and place go recommending the friend beside.
In front also respecting the member product that Fan Dengdou book can have 365 money, I like this product very much, give every year read can recommend 10 to arrive 20 members.
2. devises word method, go thanking be recommended support of the people person
Treat recommend a person:
(small orange chatting cut pursues)
1. design lets recommend the benefit that the person is willing to recommend, turn the introduction obtains rights and interests, award
2. arranges acknowledgment of sincerity of communication word art to recommend a person
3. achieves a goal, recommend a person happy, it is to want to send a heart to help him
Treat person be commendatoried:
(small orange chatting cut pursues)
1.Express to welcome: Special reception you join community, because you are X is recommended,come over, send a great gift to you immediately (try out outfit tries Cheng of attend a lecture) .
2.Acknowledgment recommends a person: Have particularly because of XX outstanding, very outstanding friend also is certainly beside him so. Because,also be (recommend a person) he is member of our Jin Ka, you just can enjoy this prerogative and privilege, you experience study is good, special also reception you are recommended beside outstanding friend.
The goal that 3. achieves: Person be commendatoried is very happy also, enjoyed privilege, appreciate recommend a person, bury in the heart fell to turn introductory seed, somebody can do sequel for certain beside him recommend!
3. compose builds a whole member system
Pass a series of regulation and design of rights and interests, increase a client to escape our cost, the promotion client consumption in platform and turn the introduction.
Affection design
The concept designs grade design
The ceremony designs honorary design
The service is designed...
Interest design
Price prerogative gift is designed
Integral design beforehand store value design
Accrual is designed...
Turn introductory case
(1) the orange is met
The orange meets what dug old client adequately turn introduce and answer bought value, made the development of the member that attend a meeting to the client from vermicelli made from bean starch to copartner not only, we still made the member system of a complete set of, enrol orange of orange of Shang Jie, information, science and technology, the service of matrix type a client.
The result that achieves finally how? I sampled randomly a small orange the outstanding achievement that month, may, his altogether clinched a deal 14 clients, 9 clients come from introduce at turning, 3 clients come from develop at the deepness to client value. Oneself develop have 2 clients, say to turn so introductory rate was achieved 95% .
This piece of graph is us below a member turns that month introduce 16 clients, final fission clinched a deal 330 thousand, next the member that these 16 clients became our high end again, become the partner that we become again after the member of our high end, be equal to those who say this client to clinch a deal method is complete going according to our member system.
Summary
(2) VIP KID
VIP KID has the user of 200 thousand only merely, created the battalion of 5 billion to close 2017 however, 2018 the bottom had broken through 100 100 million, so how are they the sale that making old client is mixed turn the introduction?
It is when you above all after the study of VIP KID, you can send the picture of one Zhang Xiaohai study to encircle promotion to the friend, when the friend that becomes you sees this piece of picture, can identify directly send try Cheng of attend a lecture, after the friend that becomes you got those who try Cheng of attend a lecture, the salesperson of VIP tiring-room can call to him communicate, let him guide him to try listen, let his dot check.
We can see in the friend when me the circle sent a piece of picture, my friend has 101 people to register, have 32 been tryinging listen, 8 had paid fee! I recommended how many person, in the be clear at a glance on these 3 pieces of pictures, and after paying fee when person be commendatoried, I can win the award of 10 major.
Summary
(3) swim in A close child house
Swim in A close child the house turns in the design introductory strategy when, it is to give course entirely, it also is not is pecuniary award, using his course however, the product that still has it will satisfy turn the demand of introducer.
Summary
Curricular summary
How to achieve finally turn introductory effect?
1. finds a client, let a client understand you
After 2. clinchs a deal, had defended old client
3. lets your old client be your bang the drum for sb
4. circulates oneself, sit back and wait receives fund
Turn introductory purpose:
1. digs a client to consume value continuously
2. digs client socialization value
We being had been being done in front after all things, the result that can achieve:
