WPP hand in hand triumphant degree release jointly in Beijing " BrandZ 2019 has value China brand most 100 strong " pop chart. This year BrandZ has value China brand most values of 100 strong brand total prices still blaze new trails tall, amount to 889.7 billion dollar, grew 30% , it is the highest sheet since sheet of a list of names posted up was rolled out 2011 year go up. Alibaba receives in glory head of a list of names posted up first, brand value increases 59% compared to the same period, reach 141 billion dollar. Enter a brand 10 strong still have Tecent, industrial and commercial bank, China mobile, Maotai, China for, bank of restful insurance, Baidu, construction and Beijing east.
Into selection card gross cent is 24 categories this year, the brand price of 13 categories is worth occurrence growth, its Chinese changes recreation with the amplitude to lead of 186% , it is education and retail category next, increase rate is achieved respectively 57% with 55% . Brand of a list of names posted up on domain of science and technology held 11 seats of sheet of 100 strong a list of names posted up, 26% what contributed value of total brand of 100 strong brands, and hold overseas business occupy than 6 10 strong chairs. Company of these 6 science and technology is telecommunication and smartphone tycoon China is, smartphone manufacturer millet, personal computer manufacturer associates, the unmanned aircraft manufacturer with the biggest whole world is big border, telecommunication and smartphone brand resurgence, and actor of banner robot development business is chosen surely. The sheet of a list of names posted up this year added 4 categories newly, it is consumption respectively platform of service of recreation of finance, culture, life and give a service.
Brand of a list of names posted up needs to satisfy participating standard on: The brand founds by chinese mainland enterprise at first; The brand is belonged to appear on the market enterprise, or data of its finance affairs by audit of office of global large accountant, release to the public; The profit that bank brand must have 20% at least comes from business of bank of Yu Ling carry out; The China that makes public resource to be able to gather financial information alone horny animal brand.
In the process of brand appraise value of BrandZ, can create the brand " financial value " (measure every brand the profit that creates at present and in the future beforehand estimate earnings; It is a specific amount) multiply what obtain with investigating place by consumer " the brand is contributed " (buy quantity and price excessive price with what will measure a brand to be able to be brought, it is a per cent) , reach final " brand value " .
It is BrandZ 2019 has value China brand most below 100 strong detailed a list of names posted up are odd:
