Client of new classics abb is carried in on May 6 report on May 6, WPP and triumphant spend what release jointly " BrandZ 2019 have value China brand most 100 strong " announce in Beijing. Libaba ranks A to have value China brand most 100 strong a list of names posted up head, its taste card value to rise to one hundred and forty billion nine hundred and fifty-three million dollar, grew 59% last year compared to the same period. In addition, the value of actor cruel brand below A Liqi reachs 5 billion dollar, go up for 136% , rank the 31st; What enter sheet of 100 strong a list of names posted up newly this year became hungry rank the 24th, brand value amounts to 7.3 billion dollar.
Besides Alibaba, in Chinese brand 100 strong in, the friends in A also held a list of names posted up to comparative oddly part: 100 strong in, "The friend in A " occupy about 7 into, go up newly in 17 enterprises of a list of names posted up, letter of millet, actor, evil spirit a group of things with common features, Kewosi 11 are the partner in A or zoology associate.
Come 5 years, brand value year after year of Alibaba grows
As we have learned, sheet of this a list of names posted up basically is based on the financial data related the enterprise, the point of view that combines the consumer that the interview collects conclude. BrandZ triumphant spend Wang Xing of president of group whole world to be evaluated, digital economy times, alibaba showed the superexcellent pattern that company brand value realizes: It not advertising of tradition of rely heavily on sb's service puts in, however focusing is creating social value through platform effect, go to the creation confluence of social value in the commercial pattern of platform.
Look in Alibaba, the brand of the company depends on the value that the company creates, platform effect is best " advertisement " . WPP He Kai is spent think, choose in BrandZ " brand force " in measuring index, alibaba is in " significant " the performance on this one element is very outstanding, this makes clear creation " new retail " already successful ground and consumer built the Alibaba of this word closer connection. Pop chart shows, business affairs of artificial intelligence, electron, new retail and the innovation brand of domain of gregarious media platform is behaved particularly driving. Put forward in A 2016 " new retail " , rangali makes a trade " the person that build wind " .
This " the person that build wind " drove industry and partner development, the value of these enterprises also more and more be approbated. It is with express line of business exemple. 2013, dish bird holds water. Come 5 many years, chinese express achieves high speed growth. End the data by 2018 shows, 2018, chinese express annual several from 9.2 billion add reach 50 billion, add rate of obtain employment contribution newly to home to exceed 2% . 2018, ripely, charm is amounted to, in, explain go up first brand of China of BrandZ of a list of names posted up 100 strong, and before the rank leans. 2019, business of these 4 express continues a list of names posted up 100 strong list.
With the representing's platform is in A, created commercial value not only, also realized social value through platform. 2018, alibaba add up to to national pay taxes 51.6 billion yuan, drive downstream property pay taxes 258.1 billion yuan, decrease actively for medium and small businesses lose 25 billion yuan, opportunity of creation obtain employment 40.82 million. At the beginning of April, person company department, market superintends total bureau, statistic bureau 3 branches release 13 jointly new occupation. Among them, operator of system of robot of personnel of technology of project of personnel of technology of project of net of couplet of personnel of technology of project of computation of personnel of technology of project of digitlization management division, artificial intelligence, cloud, content, big data, industry and carry dimension waiting for the new occupation that exceeds category of half the number is in Alibaba.
CEO Zhang Yong ever expressed Alibaba, alibaba of platform heart and jumping-off place are altruistic first heart, include to make another person, help businessman serves customer better. "Allowing the business that the world did not do hard is achievement client, let a client become better, is him achievement not merely " , this is Alibaba the core of value.
Pop chart shows, business affairs of artificial intelligence, electron, new retail and the innovation brand of domain of gregarious media platform is behaved particularly driving. Put forward in A 2016 " new retail " , rangali makes a trade " the person that build wind "
(In APP of new classics abb)
