Hedgehog commune | Shi Can
New media group produces cruel thunder event once more, with " information authenticity " about.
Cause " tonight 90 hind " the immediate cause of the date that be sealed, public opinion end was in what released on April 19 " that Shanghai teenager of 17 years old decides to jump the bridge commits suicide " on one article.
The picture comes from public date " tonight 90 hind " attention interface
People's Daily banner issues new media brand " island of a person adept in martial arts and given to chivalrous conduct " write, late on April 17, the heavy traffic on Shanghai Lu Pu Daqiao. Year only schoolboy of 17 years old contradicts with maternal happening, door is pulled open under stretch, run to the side of the bridge, jump jumps down. The mother that seeks closely after fails to bar below, look at a son to drop from him at hand helplessly the bridge, immediately genuflect ground cry bitterly. Later 120 affirm, lifeless already body asks for the boy.
Follow-up of much home media, this incident changes a form to travel to come with the vision, ferment very quickly in gregarious media, public opinion erupts. But the case that presents in video is a result only, what to happen in the car? A lot of media cannot be learned all the time pass among them, the comment says, it is very difficult to want to get the course inside the car and detail.
" that Shanghai teenager of 17 years old decides to jump the bridge commits suicide " one article undertook to the course that produces inside the car " conjectural type " description: "Mom feels the son is not obedient, the trouble was caused to her in the school... he said last, you still scold me, I jump down... then, tragedy happened so. " the reason that still gave out to figure, "Character of pa Mom diction stimulates a child not dare (jump) " .
The compose foundation of this article is a societies communal incident, the factual detail of this kind of incident comes from media orgnaization and investigation branch mostly, and " tonight 90 hind " the practice irritated a batch of people. They think, the family that loses the child already very painful, "Tonight 90 hind " go describing all sorts of courses with conjectural means, very beyond the mark; With respect to article itself, also violated the basic standard that the fact reports.
On April 22, "Tonight 90 hind " father Yi Lan the response is made to this controversy in small gain, "Do this speculation to be based on the following two facts: 1, round-the-world net interviews (cento) : According to its the mother says, driving at that time taking the boy, because he produces contradiction to the bridge jumps after its criticism by in school and classmate. 120 after showing up, affirm, the boy is insensate already feature. 2, going up in trestle when thing mother, car flow is very large, jockey suddenly block up in the road among, open door to let the child get off. Open door to let the child get off..
The picture comes from individual small gain of Yi Lan
"The article has a problem, had undertaken deleting handling, apologize here. ... those who want to inquire into the root of the matter is, make the problem that figures this group is where be according to foregone fact, where is the border of wise guess. " Yi Lan says, "Still having a bit is, a fact says a word, it is the personal integrity of news media. It is the personal integrity of news media..
From " tonight 90 hind " in light of the open speech of fixed position and Yi Lan, the term such as news personal integrity, ideal is the viewpoint of value that they try to stand fast, and establish oneself brand image external ceaselessly. But from the point of actual condition, below the circumstance of fact of not affirmatory news, what spread out to crucial information is alleged have a basis " conjectural " , it is the business that media does an any news not to come out.
Making good shop sign, making the flow of incendiary mood, so called personal integrity and ideal, more resembling is " tonight 90 hind " fig leaf.
In the interview of hedgehog commune, 5 media people that are doing serious content do not agree with Yi Lan's explanation, say Yi Lan is in opportunistic, incendiary mood is more than a fact to state.
According to hedgehog commune understanding, "Tonight 90 hind " found 2018, content poineering domain already was the Red Sea, competitive pressure is very great. Yi Lan of author of this public date is going to a of the end of the year sharing disclose on the meeting, "Myself passes the time of 3 months, pure rely on content to go up pink 2.3 million, make public bugle call tonight 90 hind, 2018... this is an impossible incident almost. 2018... this is an impossible incident almost..
The picture comes from the activity that Yi Lan enters to make public video
The easy haze successful experience summary him is 4A principle: Analysis (the analysis reports) , Attention (attention effect) , Away (jump out to lead) , Accomplishment (read rate) . Analyse content of person of the same trade first, to make a speech; Write an article to send a friend to look first, those who seek them read feedback, be aimed at feedback, do to the article revise.
The picture comes from the activity that Yi Lan enters to make public video
"Myself is the person that likes to sum up methodology particularly. " Yi Lan says, "I feel to explode red not any contingency. " " why can I succeed? I have a the most rock-bottom logic, it is product thinking. It is product thinking..
He is in the university graduated 2016, read software project is professional, but he does not like to do a programmer according to this professional and established course, went finally becoming the agent of a female star.
Most begin Yi Lan not to understand recreational industry, he intervenes the first pace of this industry is the industry analysis that became 40 thousand words, analysis and the star that he serves are the same as type daughter to star, next, specific aim ground builds individual image in gregarious media. To this one pace, "I can write a small gain, can obtain the transmit of on 10 thousand, I begin to understand recreation to encircle this industry from dinkum layman. I begin to understand recreation to encircle this industry from dinkum layman..
In share he discloses, at this moment he is thinking, zhang Xiaolong can small letter 1 belts arrive small letter 7, that why cannot I star this actor do from star 1 version take 7 version? The immanent connection of both is same, "I regard her as a product " .
He made the discovery after the analysis one time in female to this actor, she has 3 Bug: Not work, do not have good impression to spend, do not have advanced feeling. His solution is respectively: Take net theatrical work, accumulate weighty gas; Receive put together art, make her ground connection angry, concoctive sale gives up secret touch; Go up magazine cover, make advanced sense.
"To here, I had had adequate knowledge to recreational group, I am already complete from a layman, arrived an elder character, I feel suddenly, doing actor to serve is to give her to make a brand, I begin to want to do the business of self-fulfilment. " Yi Lan leaves his post with very short time. Two choices are placed before him at that time, it is to go to a company becoming presiding content officer, 2 it is to make new medium.
Of course, he chose new media -- did " tonight 90 hind " . What Yi Lan found this group early or late is other two important members, begin to explode with producing the means of Internet product to make paragraph content. In information of recent an invite applications for a job, they are written, "We are tonight 90 hind, a flock of having dream of news ideal, literature, have literal clean hobby, have literary ambition, and giving the person of practice. And giving the person of practice..
But " tonight 90 hind " grow in controversy sound all the time. It ever had been released involve Yang Chao Yue Jinli, " soft drugs " areca, wild animal, " broken bits male " teenager of Li Chen, Shanghai jumps the new media article of the topic for discussion such as bridge incident, most article is built go up in foundation of communal news event, also took many 100 thousand + .
Not be everybody is agreed with " tonight 90 hind " 100 thousand + article. Last year October, this public date releases a text " be in this to lie as a child beat old woman before, yang Chao does not calculate bright and beautiful carp really more... " , brush screen in friend circle immediately, go up pink tens of 10 thousand, somebody oppugned an author to make up fact.
Graph source: Tiger smell net
Public date " its ticket is encircled " ever had released a text -- " hold to news ideal 40 years, write a story of bright and beautiful carp than passing sale mark a long time " -- criticism passes " tonight 90 hind " article, "Full text does not have the little discussion about incident itself, do not have thinking view and viewpoint, it is completely in cold blood incendiary mood, want to earn discharge just. Want to earn discharge just..
"This so-called 90 hind moral date still learned to wash stalk of grain and borrowed " . "Its ticket is encircled " with public date " rock and roll guest " " guard sea " " talent is finite youth " has released content and " tonight 90 hind " issuance relevant content makes contrast, supported this one point of view.
The near future, from media abuse, chaos is used, exaggerated, fabricate a fact, the incident that is paid close attention to centrally by public opinion becomes increasing.
Before this, public date " talent is finite youth " because " information authenticity " sufferred the processing that ban speech, end in order to seal date finally.
Late on January 29, "Talent is finite youth " release a problem to be " of the Number One Scholar of cold door of an one's previous experience dead " article, this article told about cold door of an one's previous experience, economizing schoolboy, go all out to become strong take an examination of superior university, on-the-job field rejects to do false Zhang, the story that dies due to illness later.
This article chose " blame is dummy " , school of fortune, poor, undergraduate, name, death as element of crucial style or manner of writing, brush screen in circle of small letter friend instantly. But in morrow, while the article brushs screen, ceaselessly the doubt sound that is aimed at information authenticity appears come, content is deleted very quickly.
Loiter heat had become a part the groovy movement from media, rely on heat to get flow of high specified number, be regarded as the method of a kind of low output, tall redound.
But fall in certain circumstance, it resembles gamble same, extremely tall redound is accompanying superhigh risk, allow a domain inside especially, once content is safe occurrence problem, in walking red line, mine field of lay a finger on, probable beyond redemption.
The main body of above incident walks medium not how factualism, exciting how to write, discharge swings to the hole with trend extreme, frame-up viewpoint of value. Last year, be handled not less grow from media was in on money worship of the content with low grade of transmission one's style of work as well as one's moral quality, advocate and extravagant wind, excessive sale and excessive hype.
A lot of case of associate with show, come from those who be in charge of a branch be hit again and again, the specification depends on a society general impressions not the times of the get victory of viewpoint of value of the content of beautiful, extreme point of view, extreme has gone. But in light of the case from the near future, this kind of circumstance still is in the process that is rectified.
One comes from the information 2013 to should be taken seriously by all content company. Office of national Internet information was held 2013 " forum of responsibility of network celebrity society " , put forward at that time " 7 bottom lines " , specific content includes: Bottom line of law law plan, socialistic system bottom line, national interest bottom line, citizen is lawful bottom line of fashion of public order bottom line, morality mixes bottom line of rights and interests, society information authenticity bottom line.
Yi Lan has a view to commerce, those regard the user as the person of fool, also can be abandoned by the user certainly. Do not know him now is how to understand this word.
