"Agency does not make money, responsibility is in completely me. Responsibility is in completely me..
Civil / Zhang Lingyun of China business military strategy
On the congress of agency of department of career of young beautiful man Feburary, president of man spirits group barks Jun Linxin oath dawns dawn the earth's surface is shown, this year advocate stress two issues, it is to make good wine, 2 it is tubal good market, must allow authority gain money.
1
On May 7, company of man wine sale is newest allot stop the announcement that offer money: This day (on May 7) case, stop to deliver goods.
Expert of wine line of business understands what this means -- Qinghualang rises in price shortly.
Be in early actually this year March, on congress of agency of young beautiful man, wang Junlin already was released rise in price strongly signal.
"Qing Hualang 1000 yuan / the requirement that the price of bottle is a company, also be the price with due itself, and sell 1000 yuan / bottle compares 800 yuan / bottle is better sell. And sell 1000 yuan / bottle compares 800 yuan / bottle is better sell..
On current market, the retail prices of every bottles of Maotai is close to 2000 yuan. Regard the China that keeps abreast of with Maotai as one of sweet liquor of two big sauce, qing Hualang in one's hand the price is in 1000 yuan only, still have very large excessive price space apparently.
Wang Junlin expresses, will through adjusting the market charges an amount, enlarge wine to store wait for a method, in 2 years time is controlled, make consumer blueness spends man in one's hand valence achieves 1500 yuan or so.
But there still is one link between enterprise and consumer, agency, they most be afraid of cannot give money. The price is again high, quality is again high, be bungled in the hand, also be futile.
But factual proof, the market is reason and fairness. 2018, sales volume of young beautiful man goes up greatly 90% , hua Dong, China north, Hua Na, 6 large areas all realize two wide, Central Plains, northwest 100% above fast growth, also aid force man wine to realize 10 billion battalion to close.
Person red dispute is much. When man wine advances with all one's strength, the sound of a few doubt was transmitted however on the network. Having person man alcoholic drink is to realize IPO successfully, press goods to acquire sales volume in great quantities to agency, just developed this one billion four hundred and ten million and sixty-five thousand four hundred and eight uplands.
"Businessman interest looks in the first, employee benefit the 2nd, company profit the 3rd. " oppugn to these, wang Junlin is in the fight back with the affirmatory strong it may be said of agency congress, the serious to those development market, agency that defends good market people, he served a sth capable of comforting sb:
"Every coachs with the company valence sells the product that does not go out, can file return, company uniform cash reclaims. Company uniform cash reclaims..
Press the goods, apprehension that strings together the trade problem such as price of goods, random bid to some to partial person.
Wang Junlin more speak bluntly, to violating compasses is disturbed the person of the market, it is employee or agency no matter, this year treat equally without discrimination, increase penalize strength, "One opens " !
2
Warm duck of Chun Jiang water is prophetic.
Agency serves as the closest from consumer one aspect of the matter, the perception to the market most acumen. Have the good product that consumer approves only, cai Yongyuan does not lack the market.
The old dry Mom of fashionable whole nation never makes sales promotion, do not make ad, and requirement cash merchandise on hand, agency should hit an ability to deliver goods first. Face such " strange flower " regulation, still often agency is carrying a good deal of cash to look for old dry Mom to grab goods.
Be approbated extensively by consumer China be also is same. "China sell well for the mobile phone, let us earn money. As long as China taste newly to go out, we take money with respect to meeting abundantly. We take money with respect to meeting abundantly..
Even agency says, even if sell,do not move be out of pocket to be indifferent to, also be willing to be China for reveal all the details. Dare so say to believe because of them just about China applaud to actual strength is rolled out the product of draw a large audience.
Old dry Mom and China to can make agency such " be dead set " the ground follows, the reason depends on the huge market dominant position that good product brings, and prop up its rear the company actual strength of long-term and good progress.
Agency and manufacturer are originally in all benefit in all the relation of flourish. The product quality that wants manufacturer only tall, market good, potential is great, agency nature can not grant strength to spare. Otherwise, bilateral will not long and advantageous development.
To this, wang Junlin also has clear acknowledge, and he has self-confident man wine to be able to accomplish this.
3
Wang Junlin's self-confidence, originate man wine brand hundred years will be opposite of character stand fast, at the same time little also not whole of sauce wine industry develops to good foundation.
Differ with other liquor, sauce sweet wine is fermented completely by commissariat, and the store that needs to be as long as several years is old ripe it is the smallest to body harm liquor, fall in the big trend of healthy diet especially, consume favour.
Nowadays, sauce sweet liquor already became liquor industry to add fast the sharpest market. 2017, dimensions is occupied than the industry the sauce sweet wine of 5% realized an industry to restrict the profit of 40% . Future inside 5 years, dimensions of liquor industry market predicts to will reach -727379968 level, dimensions of market of sauce sweet liquor will be broken through 200 billion.
So big market cake, impersonal however person can share one a thick soup.
The history favores Maotai, and nature loves man alcoholic drink more. Man wine shares river of water of bare of river of Chinese beautiful wine with Maotai not only, and still have China exclusive, whole world is the greatest natural store wine library, it is sauce sweet wine stores best the ground.
▲ man wine is natural store wine library Tian Baodong
Nowadays, bare water riverside has built the land of the factory without dimensions. Besides Maotai, like also searching to give the 2nd to be able to resemble man wine again, implementation produces per year the wine look forward to of sweet liquor of 50 thousand tons of sauce.
"Unripe, long, raise, Tibet is the distinguishing feature with man unique wine, it is other any wine look forward to do not have. We hope to accomplish the product acme. The product achieves perfection, quality achieves perfection, not anxious does not have consumer! Not anxious does not have consumer!!
To agency, again much fair-spoken, also enemy nevertheless one has the good product of market competition ability truly.
4
Good product, time can prove.
And aspire should be done " hundred years old store " what man wine is short of least of all is time and patience.
Especially the value with sauce sweet the greatest wine depends on time.
Although cost is high, but sauce is sweet rare expensive, time is longer value is higher. Recently, a bottle of man wine 1978 sends high price with 360 thousand yuan contest, achieved new record of man wine on sale.
At present the Qinghualang on market is the wine of 7 years of above, had had fair investment value. It is reported, a bottle of Qinghualang wine of bottle store a particular year already went up to 2012 1600 yuan.
"The company does not profit even if commit a crime, man wine should develop, agency also should expand. " keep new alcoholic drink, sell wine, promote a product character and value, help agency come true just about most golden eggs is changed.
Wang Junlin expresses, man wine is in go ten years had stored sweet wine of 130 thousand tons of sauce, the plan lets wine reserves 5 or so years achieve 250 thousand tons in future. 2019, man wine dominates the sales volume of sauce sweet wine in 10 thousand tons of less than even, redundant yield can continue deposit.
This blueness spends Lang Ting to offer, also be to be agency to construct the moat that had a value actually.
Qing Hualang in the market the more rare be short of, the more costly. Even if do not sell this year piece, next year still can sell high price, and Yue Jiuyue of a particular year is costly, agency need not worry about the deficit that control money.
This to agency character, it is the long-term buying and selling with won't short brushstroke actually. At present trade pass on a message has had some of agency to begin store up wine to grabbed wine to act.
"I should follow every year the plan wants in the factory, especially wine, do not want to sell not quite. " boss of store of beautiful man flagship says blueness of a Chengdu.
Can go up in distribute, respecting of ground of earnestly of Wangjun Lin Cheng, "Did not come 10 years, hope businessman follows man wine to do do greatly strong. Hope businessman follows man wine to do do greatly strong..
Look nowadays, his promise is cashing one by one.
-- END --
The picture all comes from a network
