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Learn to use namely namely: Profitable tax of 199 quick profit
This section content is " learn to use namely namely: Profitable tax of 199 quick profit " of column the 49th tell.
Everyday dot of a knowledge, the cerebra that lets you has more makings.
Learn everyday here a bit, a lot of outstanding poineering bosses are here!
We are inscribed around the word of user demand here today, through the following 5 dimension spend the idea that says clear user demand:
What is demand?
How to dig the demand of the user?
How to find valuable demand?
How to choose user demand?
And how to spark user demand?
The seller's market in the past, the product that our businessman needs to had done his only is enough, also had this so " wine is sweet do not be afraid of alley child deep " , use the demand that provides customer far from.
Material is rich nowadays, same kind of product is imaginable countless enterprises are being offerred, this moment the positional instant of our consumer is carried to rise, economy of all sorts of vermicelli made from bean starch, user also came out for the concept of king.
Acknowledge is start, demand is source motivation, next adieu goes selecting price of brand of category, choice, option. The demand of consumer is the core premise of all sale activities.
Cited case, if you are not hungry, won't generate the demand that have a meal, also not quite go back bit of eat, won't consider to choose to take what class more, the choice has which brand, the plan spends how many money to eat this a series of consume decision-making behavior.
But a lot of moment, what is the demand that we discover to customer does not know he is right actually?
Learn to use namely namely: Profitable tax of 199 quick profit
What is demand?Demand is the desire that consumer had be notted satisfy, the desire that have a meal can generate the demand that have a meal. The desire that buys a car can generate the demand that buys a car.
It is the difference between present reality and ideal. Difference is bigger, demand is stronger.
To the businessman character, the demand of the user is the issue that each awaits us to solve.
We need to dig, choose, guide, the demand of exciting consumer, drive the sale of own product thereby.
Where is the demand that how digs disinter user?Clew:
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{! - - PGC_COLUMN- - }Alleged and real demand, actually him consumer does not have this concept completely, real demand is in the light of the businessman character. According to Ma Siluo theory, the demand of our mankind can divide roughly it is these 5 kinds: Main physiology demand, safe demand, gregarious demand, esteem demand, and the demand of self-worth.
The physiology demand of so-called base, it is us at ordinary times food and clothing lives to wait all right, the more fundamental demand, natural user group is more also, bring more pain spot more easily also at the same time, alleged pain spot is instantly user pressing the issue that wants to solve.
Ma Siluo exceeds upgrade, demand order and degree is higher, easier generation is bit more urticant, alleged itch the course before nodding us has been told, settled urticant point namely, can let consumer have better experience. If be not being solved, the impact is not big also, distinguish the concept with pain spot.
The foundation that invites customer only kind physiology demand was solved, he just can go after the demand of a layer, one has a meal repeatedly of be on short commons, buy our column paying fee very hard, will promote oneself knowledge the system.
Give everybody the formula of an apply mechanically: What person, below what kind of setting, because of what kind of reason, can take what kind of kind, will satisfy what kind of problem.
How to find the user demand that has value more?Capture at 3 o'clock: Strong demand, big market, high frequency rate, do oneself business more easily so etiquette model.
Strong demand, the user that tells above us namely is pressing the problem that solves conceivably, is not those dispensable urticant dots.
High frequency rate, the problem that has a meal for instance is demand of a high-frequency.
Big market, just as its name implies shows user group is much namely, market size is large, only such, your early days just can have better discharge resource.
But everybody also can discover, always satisfy this at the same time 3 o'clock, inevitable meeting has the tycoon's affiliation, competition also is met very intense.
And choice fractionize small domain, competition may be lesser, easier strike out leads a brand, the situation that the person that do poineering work so needs to combine his on this problem undertakes balance is analysed.
If choose to enter big market, go undertaking needing the fixed position of dissimilation with respect to need, so that better a cup of a thick soup is divided in big market.
How to choose user demand?the demand of the user, changeover serves the problem that can solve into our product.
Main need consideration nods 3 times:
1, the client group that you select is true target user, is their market size how old?
2, the demand that you discover is the demand with target real user, be strong demand?
3, does your product serve whether the demand that resolves target user?
How to spark the demand of the user?The demand of consumer is natural presence, we can wake up an user only already some demand, let consumer realise some differentia of existence is apart from between reality and ideal, guide them to seek a solution, complete the process that buys your product thereby.
Spark the specific means of user demand has a lot of, we are in " super obligatory course selling goods " can explain in detail.
Good today's course, share here, the attention that appreciates you and buy, we issue section class good-bye.
